Sébastien Conrado

Head Coach for the Klozer Club

Comprehensive audit of sales strategies, email marketing processes, and tools used, followed by the implementation of new Lean processes. • Implementation of an active email collection strategy at theater entrances. • Redesign of email storage, processing, compliance, and targeting processes.

Audit of the division dedicated to High Degree of Solidarity (HDS). • Development of communication strategy and materials. • Implementation of efficient processes for request management. • Training in the use of a CRM system. • Creation of target-specific content and brochures.

Led a team of 8 consultants delivering strategic management and change management missions for major organizations. Key areas of expertise: Change Management — Audit, strategy development, and training to drive organizational transformation and Lean adoption (e.g., JMDproduction: audit of marketing & compliance processes across 5 theaters) Market Research — Growth opportunity identification and strategic hypothesis validation (e.g., Atelier Missor: functional audit, financial forecasts, target study, pricing adjustment) Marketing Automation — CRM calibration, multichannel campaign optimization, real-time KPI dashboards (e.g., OCIRP: full HDS department audit, marketing strategy redesign, new CRM processes) Hands-on experience scaling SMEs and big companies through structured, data-driven approaches.

Audit, implementation, and monitoring of communication and sales strategies. • Creation of target-specific content. • Lean management of resources. • Continuous improvement of processes.

Audit of the existing communication strategy. • Training staff in communication, marketing, and social media usage. • Development of a hybrid communication strategy. • Creation of target-specific content.

Audit of the commercial strategy across the African continent. • Mapping of high-risk areas to identify sustainable opportunities. • Implementation of a classification and targeting process for key contacts.

Evaluation of the commercial strategy, communication channel performance, sales effectiveness, and digital assets.