Sebastien Debon

CRM Director, Senior Strategist and Client Lead working on Miele X new Digital Excellence Center Platform (strategy, content definition and analytical framework) and the new Loyalty & Advocacy program for Philips Ambilight TV (strategy, program design, data model & acquisition, martech specifications, ROI & Business models and campaigns implementation). CRM Lead for Casa Shops including strategy & implementation for Marcom, Martech and Analytics streams. Subject Matter Expert and Strategist for Nespresso POC for the Digital Content Excellence Center in collaboration with Ogilvy One Barcelona and Nespresso Global team.

Skills: Generative AI · Artificial Intelligence (AI) · Generative AI Tools

Skills: Performance Management

Mission as Global Lead for Michelin B2C consumer program - Definition of the strategy, program design, business and ROI model, data and performance framework and operating model- now fully at operational phase within the project management team.

Business Director in charge of French operations and major new business pitches (global strategic recommendations, scope & budget definition, analytical framework, implementation roadmap...). Appnovation is a global full-service digital consultancy. We help businesses advance and inspire, create positive transformation, and champion digital innovation.

Global Lead for Danone (2016-2017) and Solvay (2017-2020) - Consulting and implementation of digital transformation projects for corporate and brand marketing & communication departments (new platforms, digital content factory, data analytics framework and social media strategy at global level)

Digistream is born from the observation that digital strategies are changing faster than organizations and it is essential to infuse new ideas at the intersection of data, communication and media and to help & support companies & innovative start-ups in their business development. Want to discuss about it ? Don't hesitate to contact me.

Compete, a Kantar Media/WPP Company, delivers digital intelligence that helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.