Sebastien Fabri

– Point of contact/expert for Analytics and Tag management for all SPW websites. – Matomo/Piwik implementations on-premise – Hybrid implementation (website & apps sending to both GA4 & Matomo) – Tag management (Pixels, scripts, APIs,... -you name it-) via Matomo Tag Manager and Google Tag Manager – Data Analysis, Data Insights – Data Visualization, Dashboarding – Subject matter expert for CMP (Consent management platform), Cookieless tracking, GDPR compliance, Data architecture and Data pipelines. – User training

– Point of contact/expert for Analytics and Tag management for all SPW websites.

– Analytics & Tag management for large brands in EMEA and Belgium. Adobe Analytics, GA4 & Matomo. – Web (or App) Analytics setup and maintenance – Tag management – Trainings & workshops creation – Dashboard creation – Data Analysis, Reporting, Insights – Expert matter for GDPR and Cookie banner related questions – Content Square implementations

– The Belgian Digital Marketing Agency with transparent pricing & processes. – Quick, Transparent, efficient. – No bullsh*t.

– Conversion Rate Optimization for Dreamland.be webshop with focus on Outdoor products – A/B testing ideation & planning (Adobe Target & Trello) – Manage website product reviews & updates of the solution (Power Reviews) – Subject-matter expert for web analytics solutions (Google Analytics & Adobe Analytics) – Misc. tasks : Analyses on best timing for promotions, Revamp of Product Page Images & guidelines for product shoots,....

– Analytics & Tag management for AS adventure, Cotswold Outdoor (UK) , Bever (NL) and Mc Trek (DE) – Analytics setup and maintenance – Tagging plan – Tag management – Trainings & workshops creation – Dashboard creation – Reporting, Consumer insights & deep dives

– Analytics & Tag management for 4 international webshops – Analytics setup and maintenance – Tagging plan – Tag management – Trainings & workshops – Consulting regarding AB Tests, MVT and third party solutions – Dashboard creation – Consumer insights & deep dives

– Analytics setup and maintenance – Tagging plan – Tag management – Trainings & workshops – Consulting regarding AB Tests, MVT and third party solutions – Dashboard creation – Consumer insights & deep dives – Reporting & Conversion Rate Optimization

– Teach clients how to use Adobe Analytics and derivate valuable insights for their business. – Create technical requirement documentation to implement analytics tools or to update existing implementation. – Tagging & Implementations using Adobe DTM and Adobe Launch – Deliver data reports to define bottlenecks in the online sale process and give actionnable recommendations to increase revenue and user satisfaction. – Create and maintain custom dashboards. – Maintenance operations and quality assurance on existing analytics tool implementations on a day to day basis and before new releases.

– Updating the storefront of 5+ webshops for several countries (~50k visits/day,) and provide guidance to improve revenues. – Managing Storefront visuals & ``Look and feel`` – Product Assortment & Promotion management – A/B test and conversion rate optimization for product assortments and visuals – Insights, Consulting and guidance to improve results.

– Managing the storefront of the official webshop for Johnny Walker, Kettel one, Talisker and other famous alcohol brand + provide strategic consulting to improve revenues. – Managing Storefront visuals & ``Look and feel`` – Product Assortment & Promotion management – A/B test and conversion rate optimization for product assortments and visuals – Insights, Consulting and guidance to improve results.

– Managing the storefront of 4 international webshops (~200k visits/day) and provide strategic consulting to improve revenues. – Managing Storefront visuals & ``Look and feel`` – Product Assortment & Promotion management – A/B test and conversion rate optimization for product assortments and visuals – Insights, Consulting and guidance to improve results.

– Responsible for the Front end of various eStores (Content, Promotions, Products, Categorization, "look and feel", etc...) – Conversion Optimization Rate and online Strategy Consulting

– Traineeship in Export & International trade

– Gestion de la Base de données CRM sur L'ERP Microsoft Dynamics et Prospection de clients.

– Réalisation d'une étude de marché pour un projet immobilier de grande envergure en région verviétoise et stratégie de rebranding de l'image de la société.