Sébastien Hyenne

Piloted and animated a network of 50 distributors accross 20 departments and priority target countries : Germany - Belgium - Switzerland - Luxembourg - Poland Undertook prospecting, integration, commercial and technical support, trained distributor sales force Sales of pools and accessories (heat pumps - pool robots - coverings .....) Results : achieved the onboarding of 15 new distributors & an 8% increase in units sold

Supplied corrugated packaging solutions for customers in order to reduce impact carbone rate and their costs and coordinated customized packaging projects with the various departments, established annual budget, Managed the fourth French largest Account and oversaw national and European Key Accounts such as Lyreco Mastering KPIs (volume, expected quality, margins, EBITDA) Implemented Key Account acquisition strategy Results : managed a portfolio of 9,3 €M, maintained the customer satisfaction and Key Accounts turnover and achieved additional development of 300 KSM

Established and opened a 100 sqm retail store in Beaune Recruited and managed a sales and technical team of four employees, overseeing scheduling, site supervision and liner installations Directed commercial, administrative logistical, sourcing and operational activities Recruited and managed 4 people - scheduled and monitored building sites Results : secured 350 k€, including sales of 9 new pool projects and 3 Spas within the first 3 months of launch ; achieved an annual turnover of 600 K€

Monitored and managed networks of wine importers and distributors - built & drove accounts strategy Handled tenders for airline companies (United Airlines / Delta Airlines...) and participated in trade shows. Executed brand implementations, wine tastings and sales team training Conducted prospecting, territory management, international trade show participation Results : generated 300 k€ in additional income on the “On Trade” segment with 6 new states opened in US and managed airline company tenders contributing 900k€ in revenue

Defined and deployed a multi-channel business and marketing strategy Restructured product offerings, redefined sales objectives per market segment (B2B / B2C) ; handicap - mobility - consumables) managed margins, EBITDA, analyzed and monitored KPIs, and executed structural reorganization Managed profit centers with a turnover of 1 500 K€, oversaw 3 agencies (retail stores), conducted field visits, provided external audits, and managed a team of 10 sales reps.

Founded the company, recruited and managed 2 Export Area Sales Managers and 7 external freelance trainers Created a training programm of 54 modules specialized in Sales, Marketing, Management, CRM & International Trade (Logistics, means of payment, export documents, international negotiation, international strategy) in English, Spanish and Portuguese, Created a global offer of advising services such as market survey, business development, Documentary Credit or SBLC monitoring, prospecting mission on International markets. Established an Outsourced Export Department (The French Boutique Wine Collection) Provided consultancy and defined Export strategies for 8 French wine estates, managed international financing (Coface), logistics including samples shipment, trade shows participation such as WWM Chicago / Prowein....) Developed Export sales on RU - BRA - GER - US through prospecting missions, in target markets : Russia - Brazil - USA - Germany Results : opening of the 2nd Russian Wine Importer and established 8 importers / distributors in the USA / Germany

Created and animated training programms near Master 1 & 2, and MBA students Main themas covering : International Marketing Strategy International Trade Sales & negotiation International negotiation International logistic Business development Study market and targeting and selecting priority markets Building & deploying Export strategy Results : more than 5000 students trained

Managed and prospected Master Franchises in Central Europe the Middle East Achieved a market survey on the Central European countries and defined the strategy Recruited and selected franchisees, provided onboarding support for openings, including business plans, forecasts, collections, picking and logistics participated to several international franchise trade shows Results : expanding the network from 5 to 10 stores in the Middle East over two 2 years - opened a Masterfranchisee in Central Europe (CZ) and negotiation in progress in Greece

Selective distribution Managed and supported 120 retailers representing 1 M€ annual turnover, repositioned the SHP brand accross 30 departments in the Eastern Region Implemented business strategies, merchandising, and provided point-of-sale support, including display creation, promotion, sales team training, sales team challenges, and local premise events. Results : achieved 66 store implementations and increased the Top 10 record from 1 to 4 clients in the Top 10 France. Increased product turnover rate x 36 by my best retailers

Business experience on the field in the United States. I followed-up an intensive sales program training at the Headoffice in Nashville. Prospected door-to-door near individuals in San Diego Introduced and sold educational books and learning aids I had to manage the sales like I was running my own company since I was employed as a Freelance. I had to adapt myself to a new cultural and commercial environment Results : 50 new customers in 5 months