Diffusely

<h2>Challenge</h2>Real estate agents needed a way to create engaging social media videos showcasing properties. Key requirements and constraints:<ul><li>Clients repeatedly requested video generation capability</li><li>Needed simple slideshow format without requiring technical expertise</li><li>Required rapid development and deployment to meet market demand</li><li>Had to integrate cutting-edge AI video generation (image-to-video synthesis)</li><li>Feature was directly tied to conversion strategy: accelerate free-to-paid user migration</li></ul><h2>Solution &amp; Implementation</h2>Template-Driven Architecture Designed a flexible template system using industry-standard tools that allowed rapid iteration by the product team. This decoupled video logic from template customization, enabling non-engineers to add new layouts and designs without backend code changes.BackOffice Management Interface Built a custom admin interface enabling the product team to:<ul><li>Create and deploy new video templates directly to production</li><li>Manage template configurations without engineering intervention</li><li>A/B test different layouts with real users</li><li>Rapidly iterate based on user feedback</li></ul>Image-to-Video AI Integration Integrated Kling AI API to power sophisticated video generation:<ul><li>Accepts property photo + user prompt as input</li><li>Generates cinematic video with camera motion and effects</li><li>Delivers high-quality outputs that rival professional production</li><li>Seamlessly handles multiple images in sequence for slideshow format</li></ul>Fast-Track Deployment Prioritized rapid shipping while maintaining code quality:<ul><li>Incremental feature rollout to gather early user feedback</li><li>Real-time monitoring of conversion metrics post-launch</li><li>Quick iteration loop based on user behavior data</li></ul><h2>Impact &amp; Results</h2>Rapid User Adoption Post-deployment feedback was overwhelmingly positive. Users immediately recognized the competitive advantage of generating professional-grade video content in minutes instead of hours.Conversion Acceleration Became one of our top features driving free-to-paid conversion. Video generation capability directly influenced subscription decisions, with many free users upgrading specifically to access this feature.Competitive Differentiation Real estate agents gained a significant time-saving advantage over competitors, strengthening product-market fit and reducing churn.Feature Engagement High usage rates and positive sentiment indicated strong product-market alignment—users weren't just trying the feature, they were relying on it for their daily workflows.<h2>Technical Highlights</h2><ul><li>Engineered flexible template system decoupling video logic from presentation layer, enabling rapid template iteration without backend changes</li><li>Designed and built BackOffice admin interface for non-technical product team members to manage templates and configurations</li><li>Integrated Kling AI image-to-video API with robust error handling and retry logic for reliable video generation</li><li>Implemented efficient video composition pipeline handling multiple input images and prompt parameterization</li><li>Built real-time monitoring and analytics tracking feature adoption, conversion impact, and user engagement metrics</li><li>Optimized deployment pipeline for rapid feature iteration and safe production rollouts</li></ul>

Designed and built an AI-powered video generation feature enabling real estate agents to create social media content directly from property photos. This feature was built under aggressive timelines to accelerate user conversion and quickly became a top driver of paid subscriptions.

DevOps Engineer

Backend Developer

AI VIDEO GENERATION FOR REAL ESTATE AGENTS

<h2>Challenge</h2>Diffusely operates across three verticals: real estate, automotive, and fashion. Our real estate product was a mature, production system with active clients. Key constraints:<ul><li>Only backend engineer with complete product knowledge and codebase expertise</li><li>Extremely compressed timeline (summer period) to avoid client impact</li><li>Limited resources: small dedicated team available for knowledge transfer</li><li>Zero tolerance for downtime or service disruption</li><li>New acquiring team had no prior exposure to our architecture or codebase</li><li>Critical business dependency: sale completion required successful handover</li></ul><h2>Solution &amp; Implementation</h2>Strategic Timing &amp; Resource Planning Scheduled the handover during summer when client activity was lower, minimizing business impact. Structured a phased knowledge transfer program to work within severe resource constraints.Knowledge Transfer Framework<ul><li>Created comprehensive technical documentation covering system architecture, deployment procedures, database schema, and operational workflows</li><li>Conducted intensive code walkthroughs and hands-on training sessions with the acquiring team</li><li>Developed runbooks for critical operations and incident response procedures</li><li>Built a detailed knowledge base for future reference and onboarding</li></ul>Zero-Downtime Migration<ul><li>Coordinated seamless cutover between systems with acquiring team</li><li>Implemented monitoring and validation checks to ensure data integrity</li><li>Remained available throughout transition for real-time support and troubleshooting</li><li>Zero service interruptions or client impact during handover period</li></ul>Business Continuity<ul><li>Ensured all client integrations and workflows remained operational</li><li>Coordinated with sales team to manage client communications</li><li>Verified all critical business processes transitioned correctly</li></ul><h2>Impact &amp; Results</h2>Successful Sale Completion The real estate product successfully transitioned to the acquiring company with zero operational issues, directly enabling the strategic sale to close without complications.Client Retention All existing clients experienced uninterrupted service throughout the handover period. No churn or escalations related to the transition.Team Enablement The acquiring team gained complete mastery of the product within the compressed timeline, reducing post-sale support needs and enabling them to manage the product independently.Knowledge Preservation Created sustainable technical documentation and training materials that outlive the initial handover, reducing dependency on individual knowledge.<h2>Technical Highlights</h2><ul><li>Engineered zero-downtime data cutover between system environments with real-time validation</li><li>Documented complete system architecture and operational procedures in compressed timeline</li><li>Designed incident response playbooks and monitoring dashboards for the acquiring team</li><li>Coordinated multi-system integration validation to ensure all downstream dependencies functioned correctly</li><li>Provided real-time mentoring to accelerate team ramp-up and reduce knowledge transfer cycle time</li></ul>

Led the complete migration and knowledge transfer of our real estate vertical to a strategic buyer. As the sole backend engineer with deep product expertise, I managed all technical handover aspects while maintaining zero downtime and ensuring seamless operations during the critical sale period.

Backend Development

DevOps

REAL ESTATE PRODUCT SALE & KNOWLEDGE TRANSFER

<h2>Challenge</h2>Maxio was initially selected to handle multi-million-dollar revenue volumes and consolidate three business verticals internally. However, we discovered that:<ul><li>Maxio's complexity and steep learning curve created barriers for our non-technical teams, particularly CSM staff managing client onboarding</li><li>Our actual business requirements were significantly simpler, making Maxio's feature set redundant and costly</li><li>Migrating all customer subscriptions without errors was mission-critical due to direct financial implications and potential revenue impact</li></ul><h2>Solution &amp; Implementation</h2>Strategic Timing Scheduled the migration during Q3, our traditionally slower business period, allowing thorough testing and monitoring before Q4's revenue surge.Data Migration &amp; Validation Designed and executed a comprehensive subscription data migration pipeline ensuring 100% accuracy of customer billing records. Implemented multi-stage validation checks to prevent data loss or corruption during transition.Zero-Downtime Deployment Coordinated seamless cutover with all stakeholders. Ensured continuous service availability throughout migration with zero service interruptions or billing failures reported.<h2>Impact &amp; Results</h2>Operational Improvements CSM team onboarding time decreased significantly. Stripe provides intuitive workflows requiring no specialized domain knowledge, freeing CSM resources for higher-value client interactions.User Acquisition Growth Post-migration: measurable increases in trial account creation and conversion rates, directly attributable to smoother, faster customer onboarding.Cost Optimization Stripe's model better aligned with business size and complexity, reducing infrastructure costs while maintaining reliability.<h2>Technical Highlights</h2><ul><li>Engineered robust ETL pipeline for subscription data migration with comprehensive error handling and rollback capabilities</li><li>Implemented automated validation framework to verify data integrity and reconcile transaction histories across both platforms</li><li>Designed and tested failover mechanisms to ensure business continuity during the cutover window</li><li>Orchestrated synchronization with all dependent systems (invoicing, reporting, analytics) to maintain data consistency</li></ul>

Led the complete migration of our billing infrastructure from Maxio to Stripe, managing all technical and business-critical aspects from planning through production deployment. This zero-downtime migration directly improved onboarding efficiency and user acquisition metrics.

Sébastien JORGE

Backend Software Engineer

À propos

Expérience de travail

Diffusely

Back End Developer

Software Development Engineer

Head of Food Services

Chef de partie

Chef de partie

Chef de partie

Commis de cuisine

Formation

HETIC

OpenClassrooms

Portfolio

AI VIDEO GENERATION FOR REAL ESTATE AGENTS

Diffusely

REAL ESTATE PRODUCT SALE & KNOWLEDGE TRANSFER

Diffusely

PAYMENT PROVIDER MIGRATION: MAXIO TO STRIPE

Diffusely

Talents

Recruteurs

À propos

Sébastien JORGE

Backend Software Engineer

À propos

Expérience de travail

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Back End Developer

Software Development Engineer

Head of Food Services

Chef de partie

Chef de partie

Chef de partie

Commis de cuisine

Formation

HETIC

OpenClassrooms

Portfolio

AI VIDEO GENERATION FOR REAL ESTATE AGENTS

Diffusely

REAL ESTATE PRODUCT SALE & KNOWLEDGE TRANSFER

Diffusely

PAYMENT PROVIDER MIGRATION: MAXIO TO STRIPE

Diffusely

Talents

Recruteurs

À propos

Diffusely