Ségolène de Casanove

– Xpollens relies on the power of our proprietary technology, coupled with the infrastructure of Groupe BPCE, 2nd-largest banking group in France, and a team of over 150 experts (Product, IT, Compliance, Operations) to support our customers in creating customised, value-accelerating embedded payment solutions. – Xpollens serves various industries, such as digital banking, large retailers, temporary staffing agencies, insurance, travel and more. Each shares a common goal to generate value through digital technologies. – Leading corporations trust Xpollens: Oney, 1001 Listes, Leroy Merlin, Ubaldi, ESF, Izly, Le Pot Commun.

– Radically simple subscriptions. – The most flexible billing platform for B2B SaaS businesses. Start today without a single line of code. – https://www.hyperline.co/

– Swan (Banking-as-a-Service) is the easiest way to embed while-labeled banking features (accounts, cards, IBAN) into your product. – Business Development: – Supervise inbound for 3 different markets (DACH, BENELUX, FR) – Key stakeholder in the transition from inbound-led to outbound-led GTM strategy – Both automated and hyper-personalized – Support on our 2 main markets (FR & DACH) + launch of new market (BENELUX) – Outbound Strategy: – Develop and implemented outbound strategy – Lead SQL creation (top performer, consistently overachieving quotas) – Establish an effective approach to opening conversations with Enterprises and Key Target Account – Automation with tools and industry best practices: – Sequencing – Account mapping and messaging per persona – Signals implementation and reactivity – Cross team collaboration. – Execute GTM strategy (Growth) – Coordinate and support marketing activities, especially events – Support RevOps in the implementation of our processes – Mentor team members on best practice – Train and supervise 3 new BDRs

– Upflow revolutionises how B2B get paid by making your collections simple, transparent and collaborative. – Generation of qualified opportunities w/ Sales team and an Account Executive – Identification of relevant prospects and necessary data for prospection actions w/ Growth team – Creation and implementation of outbound campaigns w/ Salesforce & Outreach – Cold calling with prospects to understand their processes and challenges – Pitch of Upflow's value proposition to ICP – Maximization of the number of demos booked for the Account Executive team

– Wine advisory, sale and service – Creation of animation around wine – Wine list co-creation – Cellar maintenance: inventory, orders – Support of the restaurant team in their activities

– Prospection B2B – Prospection of relevant lead to support the marketing and commercial team – Brand Activation – Key support for marketing, trade marketing and sales team in the day-to-day activities – Organization and animation of brand events and dinners – Customer Relationship Management – Exploration of opportunities amongst identified targeted tribes and HNWIs – Creation of a key customers network

– Strategic Planning: – Data analysis for internal strategic planning document – Synthesis of competitors' performances – Production of "business cases" on the spirit market – Competitive environment: – Update and optimisation of competitive intelligence tool – Creation and update of performance and price tracking tools – Synthesis of competitor's social media activities – Consumer behaviour: – Support in implementing qualitive test – Analysis regarding consumer segmentation

– HKB (Hong Kong Baijiu) - Baijiu start up (traditional Chinese spirit) – Business development: – Present the product to different prospects in the London area (on-trade) – Manage the active accounts – Perform training around the product and consumption mode – Create and develop the CRM database (volumes, satisfaction, follow-up...) – Keep in touch with the importer / distributor regarding supply – Marketing development: – Animate Social Media – Create Brand Content

– Aside from the activites at HKB Spirits – Present the different products of the brand – Follw-up with accounts – Animate tastings in shops

– Welcome and inform international clients – Take reservations and manage the seating plan, in the software and in the restaurant

– Translation of presentation brochures (French to Spanish) – Contacts update for prospects & clients on the CRM – Creation of a tool to identify & count the prospects according to their category