Segolene Finet

Product management: • Prioritized enhancements for localized HR and payroll products for 7 countries (France, Germany, Italy, Spain, Netherlands, Switzerland, and UK). • Provided detailed input on products to the development team to ensure higher customer satisfaction and compliance with regional business practices and legislation. Field alignment: • Aligned the HCM product roadmap and investments, working closely with regional sales directors and the development team to ensure that promised solutions would be delivered for customers, and requested solutions would be evaluated for prospects. • Developed business cases for translations and localization of global HCM applications for additional countries.  Spokesperson: • Chief-level spokesperson for major enterprise accounts and strategic deals in EMEA, brought in by sales teams to present the HCM product roadmap. • Presented the HCM product roadmap at dozens of public events (including EMEA user conferences and product launches). • Held numerous press and industry analyst briefings. • Represented PeopleSoft on the Global Special Interest Group, communicating the HCM product roadmap to 300 global customers (large multinationals such as Daimler-Chrysler, Michelin, and HSBC), and gathering and organizing their input regarding investment priorities.

Developed and implemented strategic marketing plan across all marketing channels, for all regions: • Led the worldwide Product Marketing organization for the HRMS product line: grew the team from 1 to 8 professionals (including 4 remote positions). • Managed a $9 million global marketing budget and presented marketing results at quarterly Operations Reviews with the company CEO. • Developed the press and analyst relations program, resulting in significantly better positioning of PeopleSoft in analyst reports (including the Gartner HCM Magic Quadrant report). • Developed a new advertising campaign to reposition the brand, then managed its implementation in a $2.4 million print campaign. • Developed a new webcast program, reaching 2600 customers in the first two quarters. • Repositioned the product line from “HRMS Transaction Markets” to “HRMS Analytics and Collaborative.” • Launched Release 8 to internal and external audiences in North America, EMEA, Asia Pac, and Latin America (defining its positioning, developing sales tools, organizing customer road shows, and holding analyst and press briefings). • Worked closely with regional marketing directors on country programs

• Established the first-ever product marketing team at PeopleSoft. Defined and implemented a $900,000 marketing plan. • Developed marketing content, including data sheets, white papers, sales presentations, and product descriptions. • Led corporate marketing teams in executing the marketing plan across all areas: press relations, advertising, web programs, events, and direct mail.