Seif Frad

– Lead the product strategy for a multi-sided logistics and delivery marketplace, serving diverse user groups including consumers, merchants, drivers, and operational teams. – Guide and mentor a cross-functional team of 10+ members, including Product Managers, designers, engineers, QA, and data specialists. – Spearhead the launch and scaling of 14+ products, such as the NOW! consumer app, Driver App, Business App, Backstage (ops), POS, and Integrator Studio. – Drive a 20%+ YoY growth in GMV and NMV by increasing daily order volumes from approximately by 40% – Expand operations into Saudi Arabia, adjusting product workflows, pricing models, and operational processes to meet local market needs. – Implement outcome-driven KPIs that enhance delivery efficiency by 24% and reduce operational overhead. – Lead product-led growth initiatives, – Build and manage a strong tech team, including QA, data analysts, and freelancers, contributing to profits of up to $108K. – Integrate AI-driven tools into product discovery, analytics, and operational processes to streamline decision-making and boost automation. – Introduce and scale Agile and Scrum practices, significantly improving delivery predictability and enhancing stakeholder visibility.

– Led the product vision to drive growth and improve operational efficiency, prioritizing features that enhanced revenue and customer satisfaction. – Built and managed high-performing cross-functional teams, ensuring the timely delivery of high-quality product releases. – Implemented Agile and Scrum methodologies, accelerating sprint execution and increasing stakeholder visibility. – Established a skilled tech team, including QA specialists, data analysts, and freelancers, contributing to profits of up to $108K. – Monitored product performance and key metrics, identifying areas for improvement and growth opportunities. – Directed development efforts to consistently deliver user-centered features that aligned with business objectives.

– Developed and executed a strategic roadmap for a B2B e-commerce platform, driving both growth and operational efficiency. – Built and led a cross-functional team of 6, comprising product managers and engineers. – Collaborated with growth and operations teams to implement data-driven strategies for customer acquisition and retention. – Designed and implemented an analytics-driven optimization engine, enhancing funnel performance and boosting conversion and user engagement. – Managed the full product lifecycle, utilizing insights to continually refine the user experience and achieve consistent, measurable outcomes.

– Created and validated user journeys using interactive prototypes and conducting usability tests. – Worked closely with the CTO and Product Owner to refine MVPs and ensure alignment with business objectives. – Utilized Lean UX principles to speed up experimentation and streamline product validation processes.