Selmane Lyagoubi
Senior Strategy Consultant | Finance & Public Affairs
Salary / Daily rate
Casablanca, Morocco
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
Strategic consultant with 10+ years driving organizational transformation and international cooperation across banking, government, and renewable energy sectors. Proven track record formulating multi-billion strategic plans, leading ministerial advisory roles, and managing cross-border partnerships. Specialized in finance strategy, public affairs, and sustainable development with deep expertise in African markets.
Work experience
Independent Strategy Consultant
FreelanceFreelance
Mar 2025 - Present
1 year 8 months
Remote, OR 97458, USA
• Conducted 4 missions in the following sectors : Construction/Real Estate, Waste-to-Energy, E-commerce and Hospitality
Jury Member
CCI France
Mar 2021 - Present
5 years 8 months
Oraux d'admission aux grandes écoles : HEC - ESCP - EMLYON - SKEMA - AUDENCIA
Al Barid Bank
Feb 2023 - Mar 2025
2 years 2 months
Casablanca, Morocco
Director of Strategy, Development and Steering
Jan 2024 - Mar 2025
1 year 3 months
Casablanca, Morocco
● Implementation of the 2023-2026 strategic development plan ● Enhancement of the bank's management & control system (steering of projects and entities) ● Member of several ex. committees (Strategy | Risk | Commercial | Steering)
Senior Advisor to the Chairman - Strategy | Public Affairs | International Cooperation
Feb 2023 - Mar 2025
2 years 2 months
Casablanca, Morocco
● Formulation of the 2023-2026 strategic development plan ● Elaboration of Barid Cash 2029 strategic plan ● Preparation of the accreditation file with Bank Al-Maghrib to enable corporate lending ● Managed multiple initiatives with several african and european banks/states/foundations
Advisor to the Minister - Strategy | Investment | International Cooperation
Ministère de l’Industrie, du Commerce, de l’Economie Verte et Numérique Maroc
Feb 2020 - Mar 2023
3 years 2 months
Rabat, Morocco
● Cabinet of M. Moulay Hafid Elalamy ● Cabinet of M. Ryad Mezzour + Government Expert in charge of the decarbonization roadmap of the national industry
Consultant - Strategy | Transfo. | Int. Cooperation
Masen
Sep 2018 - Mar 2020
1 year 7 months
Rabat, Morocco
Moroccan Agency for Sustainable Energy is a company with public funding, created to be the catalyst of renewable energy investments for the Kingdom of Morocco ● Established the strategic vision for 2030 (Operational and Institutional transformation) ● Managed the transfer of green assets from ONEE to Masen ● Uplifted strategic partnerships with multiple african countries (including Desert to Power initiative)
Project Coordinator - Strategy | Transformation
CDG Capital Real Estate
Jan 2017 - Jul 2018
1 year 7 months
Rabat, Morocco
Part of CDG Group, long-term investment catalyst of the Kingdom of Morocco ● Participation to a task force for the elaboration of the strategic vision for tourism (development of infrastructure/creation of investment vehicles) ● Articulated transfer of assets and activities from CDG Capital Real Estate to Madaëf ● Implemented the termination process of CDG Capital RE's activities
Assistant Asset Manager
Bank Of Africa
May 2015 - Oct 2015
6 months
Casablanca, Morocco
● Implementation of a predictive decision-making model using Altman's Z-Score method ● Preparation of risk analyses, financial, investment, and asset management reports ● Creation, organisation, and management of client portfolios ● Development of strategies to increase ROI and minimize risk factors and losses
Education
Frankfurt School of Finance & Management
Certified Expert in Climate & Renewable Energy Finance
2021 - Present
5 years 10 months
Al Akhawayn University
Bachelor
2015 - Present
11 years 10 months
emlyon business school
Master of Science - MS
2017 - Present
9 years 10 months
École nationale des ponts et chaussées
Executive Master of Business Administration