Sergio Castagna

Transformation, Turnaround & Restructuring (+AI)

Salaire / Taux journalier

Genève, Suisse

Mobilité : Londres, Paris, ...

Freelance, ouvert au CDI

Peut venir sur site

Expertises

FinanceStratégie MarketingStratégie & ConsultingConseil ITRHStratégie ProduitProduct MarketingProduct ManagementSales OpsCROPhotographieCanvaConseil en cybersécuritéComptabilitéSEOSocial AdsIdentité VisuelleIACoachingAchatsGo-to-marketKlaviyoAdobe IllustratorTalent AcquisitionMarketing OpsMeta AdsYoutube AdsSalesforceGoogle AnalyticsDesign webAdobe PhotoshopGrowthGoogle AdsTikTok AdsSEMrush

Langues

Français (Maternelle)AnglaisItalien

À propos

Introduction

When performance no longer matches potential — or when a solid organization is ready to become a high-performing one. I work at the intersection of business, finance, and technology — including AI. I design and build organizations where technology, automation, and human expertise work together to deliver scalable, high-performance outcomes.

Liens

Expérience de travail

Turnaround & Transformation Executive — Interim CEO · CFO · Regional Director

Sergio Castagna Consulting

janv. 2026 - Présent

10 mois

Genève, Suisse

When performance no longer matches potential. I lead at the intersection of business, finance and AI-driven operating systems — designing organizations where technology, automation and human expertise work together to deliver scalable, high-performance outcomes. My senior leader background help me to define strategic vision with execution discipline, always grounded in P&L ownership and value creation. I operate with an investor mindset — bringing clarity to complex environments, structuring what lacks direction, and deciding under uncertainty. As a founder, I built an AI-native business from the ground up. That experience shaped my conviction that the next generation of companies will be defined by how they redesign their operating models around AI. Available part-time, full-time or on-demand, depending on the mandate. I travel and base myself on-site when the mandate requires it (Internationally mobile).

Founder & CEO

Glowing Skin - Geneva

juil. 2021 - Présent

5 ans 4 mois

Genève, Suisse

Founded and scaled a premium omnichannel skincare concept combining facial treatments, curated product retail, and direct-to-consumer e-commerce. Glowing Skin delivers a personalized client experience, supported by digital performance and operational excellence. • Designed and launched the business model from concept to execution: skincare studio, physical boutique, and e-commerce platform • Led the brand strategy, visual identity, and client experience across all touchpoints • Built and managed all core functions: operations, finance, marketing, and customer relationship management • Developed and executed a digital growth strategy using SEO, digital advertising, email marketing, and social media activation • Implemented automation and CRM workflows to support retention, upsell, and recurring revenue models • Achieved +94% YoY revenue growth in 2024, followed by +34% YTD in 2025; doubled online conversion rate and increased order volumes by +27% year-over-year

Temenos

avr. 2009 - juil. 2020

11 ans 4 mois

Dubaï - Émirats arabes unis

Revenue Growth & Sales Operations Director

juil. 2018 - juil. 2020

2 ans 1 mois

Dubaï - Émirats arabes unis

• Reported directly to the Group COO and Co-founder, contributing to the definition and rollout of a global Revenue Growth function • Co-led the design of Sales Operations & Enablement strategy across EMEA and LatAm, aligning Sales, Product, Marketing and Finance • Helped structure new sales roles and segmentation (base, large deals, evangelist) to improve performance and visibility • Contributed to the creation of a global Sales IT roadmap (CRM, reporting, approvals, data warehouse) • Supported pricing harmonization, deal cycle standardization, and performance dashboards to drive scalable growth

Finance Director EMEA-Latam, Cloud (SaaS) & Education

juil. 2017 - juin 2018

1 an

Dubaï - Émirats arabes unis

• Oversaw the P&L for EMEA and Latin America ($350M), with full financial responsibility across more than 35 countries • Led the financial rollout of the new Cloud business model (SaaS), including set-up, operational activities, pricing, margin analysis, and revenue recognition policies • Reduced Days Sales Outstanding (DSO) by 14 days across the region through tighter credit controls and billing governance • Improved service delivery margin by 1pt in a declining revenue environment via cost discipline and project tracking • Acted as strategic business partner to regional GMs and Group functions, aligning finance with commercial and delivery objectives • Delivered monthly and quarterly financial and operational updates to Group ExCo, including the Chairman, CEO, COO and CFO

Finance Director EMEA-Latam, Cloud & Education

juil. 2017 - juin 2018

1 an

Dubaï - Émirats arabes unis

• Oversaw the P&L for EMEA and Latin America ($350M), with full financial responsibility across more than 35 countries • Led the financial rollout of the new Cloud Education business model, including pricing, margin analysis, and revenue recognition policies • Reduced Days Sales Outstanding (DSO) by 14 days across the region through tighter credit controls and billing governance • Improved service delivery margin by 1pt in a declining revenue environment via cost discipline and project tracking • Acted as strategic business partner to regional GMs and Group functions, aligning finance with commercial and delivery objectives • Delivered monthly and quarterly financial and operational updates to Group ExCo, including the Chairman, CEO, COO and CFO

Finance Director EMEA-Latam

avr. 2009 - juin 2017

8 ans 3 mois

Geneva Area, Switzerland

Titles held: Finance Director EMEA-Latam (Apr 2016 - Jun 2017 (1 yr 3 mos) Finance Director EMEA (Apr 2014 - Mar 2016 - 2 yrs) Finance Director Europe (Aug 2012 - Mar 2014 - 1 yr 8 mos) Head of Local Finance Operations (Mar 2010 - Jul 2012 - 2 yrs 7 mos) Financial Controller SEMEA (Apr 2009 - Feb 2010 - 11 mos) Key achievements: • Partnered closely with Regional General Managers to lead quarterly sales and delivery reviews across 30+ countries, aligning financial targets with pipeline performance and delivery capacity • Collaborated directly with the EMEA-LatAm Regional Director — later appointed Group COO and Co-founder — to ensure operational accountability and consistent execution at regional level • Supported the post-merger integration of a $100M acquisition in less than 90 days, aligning teams, financial systems and reporting standards • Led the deployment of shared service centers in India and Romania, generating $11M in annual SG&A savings and enhancing control and reporting accuracy • Designed and implemented regional forecasting and budgeting frameworks across markets, improving visibility and planning discipline • Built performance dashboards to monitor bookings, services margin, DSO, and delivery profitability • Acted as a key liaison between Group Finance and country teams, enabling agility in high-growth and underdeveloped markets during a period of 25% CAGR • Regularly presented regional performance and strategic updates to the Group CEO, CFO, and Chairman during executive business reviews

Financial Controller

PPG Industries

janv. 2006 - mars 2008

2 ans 3 mois

Geneva Area, Switzerland

• Contributed to European finance operations for a $1B business unit, ensuring compliance with US GAAP, Swiss GAAP and local statutory requirements for the Swiss entity • Actively participated in the transition of finance functions from Paris to the new European headquarters in Switzerland, including implementation of accounting and regulatory processes • Supported the rollout of shared financial services in Brno (Czech Republic), helping standardize workflows and reduce operational inefficiencies • Designed and executed a European cash pool structure, improving cash visibility and optimizing liquidity management • Acted as a key partner in the Oracle ERP migration and supported transformation initiatives across finance and treasury • Liaised with internal and external auditors, tax authorities, and legal advisors to ensure smooth regulatory reporting

Finance and HR Director

The Phone House SA

janv. 2004 - déc. 2005

2 ans

Lausanne Area, Switzerland

• Oversaw finance and HR for the CHF 100M Swiss subsidiary, reporting directly to the Group CFO and General Manager • Delivered the company’s first profitable year after 5+ years of losses through revenue growth initiatives and strict cost control • Opened 30 shop-in-shop retail locations across Switzerland in just 6 months to accelerate market expansion • Designed and implemented an inventory and loss prevention department, significantly reducing shrinkage and improving margins • Represented the company in legal proceedings related to labor and commercial disputes, coordinating with external counsel • Introduced internal planning and financial reporting tools to enhance operational control

Senior Auditor

PricewaterhouseCoopers

sept. 2001 - déc. 2003

2 ans 4 mois

Geneva Area, Switzerland

• Conducted audits of multinational and mid-cap companies across various sectors, including financial services, retail, and industry • Led annual and consolidated financial statement audits under Swiss GAAP, with exposure to US GAAP and IFRS frameworks • Performed internal control reviews and risk assessments to identify and mitigate key financial and operational risks • Participated in IT consulting engagements, including ERP system implementations and process audits • Delivered findings and strategic recommendations to senior finance stakeholders and audit committees


Formation

University of Geneva

Master of Science - MS, Management

1997 - 2002

6 ans

Portfolio

Global Operating Model Redesign & Transformation

Strategic Transformation & Value Creation – International Technology Group

Building an AI-Native Business from the Ground Up

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