Sergio Nakasone

Development and Strengthening of Client Relationships, Leading Teams to Ensure the Delivery of High-Quality Projects Leadership in generating high-impact solutions and analyses, ensuring knowledge transfer to teams. Management of the commercial pipeline, company analysis, client and buyer insights; authority building; facilitation of strategic conversations, and systematic follow-up. Projects: Proposal and implementation of a communication strategy Training on reputation management on LinkedIn Social media management service Agile communication workshop Naves USA 2024: Development of a No-Code Service, reaching the semifinals of the competition Success Case Applied to a Japanese Language Teachers’ Association (Kyoren): Automation of the registration process for the international exam (JLPT) Redesign and automation of the registration and payment consolidation process 80% of the process automated within 2 months Process approved by the evaluating body Replicated in two national branches of the association Additional Achievements: Design and development of an institutional website Management of a collaborative purchasing platform for an animal health company

I lead Growth Marketing operations, managing a content and design team while orchestrating automation with revenue operations (RevOps) integration. I led the redesign and implementation of the Growth Marketing operation, migrating the area's management from a single operational level to a three-tiered structure (operational, tactical, and strategic) to improve overall performance. I spearheaded the implementation of the new tech and analytics stack, including GA4, Tag Manager, and data integration in Looker Studio to create unified performance dashboards (organic, social, paid). I managed the launch of new digital products and led project management for the implementation of the new company website, from generating epics and user stories to developing the technical roadmap.

Capacitador experto en transformación digital, growth y Agile mindset for business

Project Leader at Management Consulting Firm focused on Digital Transformation.

Incompany & Post-Graduate Programs Agility for marketing & communication teams

Invited Lecturer in Digital Transformation. Subjects: Digital Strategy, Digital Transformation, Customer Journey, Customer Persona, Convertion Funnel, Digital Audit.

Role of Digital Business Transformation. My main responsibility is to align digital business strategy, organisational culture, closing competency gaps, agile innovation and tactical excellence. Basically change management and dealing with disruption caused by technology. General Tasks: -Develop digital department in the company: Digital Channels, Social Media, Digital Content, SEO, SEM, Mobile, RWD, CRM, Agile project management team, vendor selection. -Build and lead the digital team. -Lead, develop and establish the digital strategy. -Change management. -Budget planning and control. -Develop, keep and coach dynamic employees. -Revise technologies and stay ahead. -Manage web & App development. -Control and identify KPI´s for the company. -Select proper measurement tools. -Digital Marketing & Analytics training for employees and sales force. Achievements: .16x increase in organic visits within 6 months. .10% annual share of total sales force recruitment. .6x increase in purchase intentions. .E2E sales force recruitment process automation within 6 months. .80% content creation to delivery Leadtime improvement. .100k+ Essen mobile App downloads. .Agile methods implementation for digital area. .IAE Business School "Caso Essen". .Speaker at 'Salto Pyme' (IAE Business School): "Revolución Digital" .Google Growth Engine: "Essen Success Case" at Google por Argentina

Digital Marketing Professor. Course objectives: ● Design digital marketing strategies. ● Apply tools in different channels to impact desired segments. ● Identify, measure, and analyze digital campaigns. Modules: +Digital Marketing Strategy +Technical Fundamentals +Content Strategy +Social Media +Google Ads +Analytics +Mailing +Social Ads Tools: Business Canvas Model, Customer Journey Map, Customer/Buyer Personas, Audience, Segmentation, Media Plan, Social Media Plan, Adwords, Facebook Ads, Google Ads, Digital Analytics, GTM, GSC, Optimize, Hootsuite, Mailing, Chatbots and Content Creation.

For the Client: As part of the Global Business Solutions department and Regional Business Unit, I provide interactive management for Procter & Gamble. I´m responsible for leveraging the digital presence and communications of several products at the Latin-America market, leading and coordinating complex digital projects: *Align brand proposals to market needs and digital platforms to be implemented *Management of all digital marketing content, including: -Email marketing deployment -Social Media campaigns execution -E-commerce implementation -Product Ratings & Reviews implementation -SEO and SEM for all websites -Mobile campaigns execution Ensure each project is delivered on time and within the planned budget *Coordination of regional and global teams, including creative agencies, web development agencies, and third party vendor related to hosting services, email marketing, domain registration & database companies. *Monitoring & reporting analytic of all interactive campaigns. *Ensure legal, site standards compliance & consumer information policies of all initiatives being developed. For Accenture: *Innovation Coach: -Lead, organize and motivate the team for new ideas implementation. -Organize, select ideas and coordinate implementation with a multidisciplinary team. -Evaluate and monitor the innovation process and estimate ROI, scalability and profitability of each project idea. *Mobile Specialist: -Provide support to the team as Mobile Specialist regarding process and technical requirements. -Responsible for mobile issues management. -Coach and train the team regarding new processes, best practices, and new technologies. *Training Planning and Development: -Support the team by selecting training focused on client needs and align the development of the team with Accenture requirements. *Knowledge Exchange & Social Learning: -Plan and analyze knowledge sharing within Accenture through document database, gamification, and social sharing.

Strategy and international project management: -Resources Management -Website Project planning and development -Project analysis and follow up -Quality Control -Quality Assurance -Process and procedures implementation -Strategic Line outs for Web Marketing Campaigns

International project management: -E-newsletter editing. -Resources Management. -Website Project planning and development. -Project analysis and follow up. -Quality Control. -Quality Assurance. -Process and procedures implementation.

Media Monitoring, Press Releases, Events Organization, Market Research, Client Contact and Data Base Creation.

JPMorgan-Chase Mortgages Department. Customer Education about their loans: Type of Interest Rate, Contract, Escrow, Types of Payment, Types of Mortgages, Insurances and Taxes.

Technology radio Column.

ICCP It's a cultural exchange program so people from different countries con learn about each others. Counseling at Camp Lakota. Taking care of the problems and Issues of the children at the camp. Teaching Martial Arts and soccer.

Coordinate conferences, seminars, panels for communications profesionals. Coordinate internal group for strategyc lineouts regarding communications.