Serigne Sy

Skills: Programme Governance · SAP S/4HANA · People Management · Programme Delivery

Skills: Programme Governance · SAP S/4HANA · PRINCE2 · People Management · Programme Delivery

BAU: o Build digital road to market strategy implementation targeting 10K B2B partners by year end 2021 o Recruit and define roles and responsibilities of digital team department under my supervision (8 peoples) o Brief, bid, negotiate, and validate with 3rd parties on content creation, UX & UI for website, and platform maintenance (agile methodology to ensure wining delivery) o Provide consistent support by coaching and mentoring digital team o Coordinate with support functions and team on marketing campaigns, audience dynamics and product development. o Check the compliance of cookies, T&C, GDPR and country’s regulations o Deliver capabilities trainings on digital transformation to field forces (103 peoples) and back-offices team o Adjust strategies to match market realities (adequate trade program driving platform adoption from 30% when launched to 70% after 3 months.) o Work collaboratively with other digital leads across the region on shared impediments, roadmap, best practices. o Track closely performance using google analytics, Einstein analytics, and internal reports created. o Use collected data to drive decision making on expansion and adjust data if required • Change Management (RACI and ADKAR) o Define roles and responsibilities of the project team o Re-design internal processes matching digital transformation o Build capabilities on digital for field sales forces (103 peoples) and back-offices team o Collaborate with internal stakeholders to build engagement journey (communication, internal buy-in) o Work collaboratively with 3rd party to define customer experience journey

Project Manager: voice ordering integration system with salesforce (Agile Delivery / Azure DevOps) o Document business case and project initiation document for approval o Structure the project’s organisation with roles & responsibilities of each team member o Identify local supplier reducing cost by 7% vs. allocated budget o Follow up with delivery team on AWS system integration with salesforce and local trade tool o Ensure successfulness of UAT prior to deployment for the platform o Validate project assumption and get approval of $ 200K yearly cost for full deployment o Present, prepare, report, and share highlights of project evolution and change request of overall project vs. initial plan. o Prepare expansion plan and migration for 8k B2B users targeted • Project Manager: deployment of SFDC- CC, MC, and E-Commerce (Agile delivery / AWS / Azure DevOps) o Be product owner and SME of Salesforce platform o Identify dependencies within organisation, map it and manage them accordingly o Build and present business case to project board for direction, validation, and continuous adjustment o Lead Accenture Agile team for development (Scrum delivery methodology) o Avoid cost spending of USD 100K in year 1 by accelerating POS registration using BCP strategy due to Covid-19 o Follow up on API integrations with local trade tool and salesforce eCommerce ensuring business continuity and value creation. (Automated delivering system releasing 37% of the field forces headcounts) o Lead ad hoc projects to be integrated in salesforce (login, walkme, rewarding system automation) o Check consistently Project Initiation Document (PID) throughout the project vs. deliveries o Ensure successfulness of UAT prior to deployment for all platforms o Manage $ 3.5 million budget targeting 9% ROI from year 2 of deployment. (ROI of 33% after 3 years) o Present, prepare, report, and share highlights of project evolution/ change request vs. business case to top management

• Trade Strategies to drive growth o Lead market segmentation using 2 dimensions (Volume and gets index) o Implement pay for performances mechanics following problems/opportunities identified on B2B partners o Run B2B NPS to adapt and adjust when required for trade activations activities o Set PMO frameworks using cycle planning process to prepare field deployment activities o Co-lead B2C offline activation with marketing team to reach market’s business objective o Develop and adapt trade marketing mechanics to increase engagement level and program’s compliance o Conduct market research on digital penetration adding a third dimension to the market (sales, gets index and digital penetration) • Conduct the following Commercial Planning activities: o Create adequate reports to track define KPI’s (sales, coverage, merchandising activities, trade programs…) o Recruit, train, and coach commercial planning team under my supervision (4 peoples) o Analyse P&L per projects and share insights on investment effectiveness to top management. o Manage yearly $ 2.1 million budget of Opex and approve all expenses related to it o Prepare, submit, and follow up on Capex specific need to top management o Work collaboratively with others department on price repositioning strategy when hit by tax increase in 2018 and plan field activities deployment to ensure seamless communication o Manage, update, and validate SLA submitted after bid completion for suppliers’ selection o Provide monthly, quarterly updates to top management on projects and any ad hoc activities

o Support on pay for performances mechanics following problems/opportunities identified on B2B o Develop adequate trade marketing mechanics to increase engagement level o Establish cycle planning process and set the standards to follow up on projects o Prepare commercial reports with all KPI’s to track progress and facilitate business decisions-making o Keep all information systems up to date (CRM, SharePoint, share-drive…) o Provide adequate trainings to field forces on new strategies and procedures o Analyse P&L per projects and share insights on investment effectiveness to management. o Manage yearly $ 2.1 million budget of Opex and sales allowance and approve all expenses related to it

• Deploy Trade Tool CSM to record field transactions and engagement activities o Build business case of the project based and market research conducted o Structure the project charter with roles & responsibilities of each team member o Follow up with supplier on platform development matching Project Initiation Document (PID) o Provide adequate trainings to field sales force on tool usage and merchandising guidelines o Present, prepare and share highlights, reports, and status of tool deployment vs. business case to top management. o Deliver CSM with 10% reduction on cost vs. business case budget allocated o Report automation using advance excel formula and Microsoft BI o Collaborate with project managers on other business cases preparation for expansion in other markets (Mali, Ivory Coast, Burkina Faso, Guinea Equatorial, South Africa)

As an intern, I supported 12 countries to: • Prepare commercial reports with all KPI’s to track progress and facilitate business decisions-making • Keep all information systems up to date (volumes actuals and forecasts, brands system, financials…) • Prepare price repositioning simulator in case of tax increases • Support on market entry business case preparation • Analyse P&L per projects and share insights on investment effectiveness to management. • Share highlights to top management for review and discussion on strategies development