Séverine CELIGNY

🎯 Supporting the Maison in the global migration of its e-commerce platform to Salesforce Commerce Cloud (SFCC) within an omnichannel and international environment. ✦ Defining business requirements with stakeholders to ensure seamless and consistent e-commerce journeys across all markets ✦ Collaborating with cross-functional teams to write and prioritize front-end user stories, ensuring clear, complete, and testable specifications ✦ Coordinating multiple digital streams within the program: e-commerce replatforming, content management, product data structure, analytics, and reporting ✦ Acting as a bridge between the Fashion & Accessories Maison and Group Tech teams, ensuring smooth communication and operational alignment ✦ Overseeing SEO enhancements (canonical tags, structured data, URL structure, tracking via GTM) ✦ Contributing to international rollouts while maintaining high standards of UX, SEO, and operational performance across all markets. ⚙️ Outils : Jira, Confluence, SFCC, Figma, ServiceNow

🎯 Mission 1 : Lead the implementation of new e-commerce features on the group’s brand websites using Salesforce Commerce Cloud and the PIM Akeneo ✦ Manage design phase ✦ Write technical specifications ✦ Follow the developments ✦ Operating the Akeneo e-commerce PIM daily, mastering the data model, and proposing functional improvements ✦ Coordinate all operations related to the creation, modification, and deletion within the product repository ✦ Contribute to the consistency of product/category mapping within the hierarchy, considering existing data flows 🎯 Mission 2: Implementation of a more flexible headless e-commerce architecture for the group’s brands (Saint Laurent, Balenciaga, Bottega Veneta, and Alexander McQueen) ✦ Evaluate of vendor solutions: Algolia (Search) and Contentful (CMS) ✦ Lead the design phase to define the architecture ✦ Create and tracking project timelines ✦ Write technical specifications (Salesforce Commerce Cloud, Algolia, Contentful) ✦ Train the RUN teams 🚀 Launch of product sustainability sites for Saint Laurent, Bottega Veneta, and Alexander McQueen ⚙️ Tools : Confluence, Jira

🎯 Coordinating the updates and redesign of the Fashion mobile application with a team of 7 developers within the Digital Fashion team ✦ Managing the RUN of the existing application: new features, UI redesign, e-Services, etc. ✦ Maintaining relationships with the U.S. market ✦ Leading the BUILD of the application redesign ✦ Coordinating with various squads involved in the redesign project ✦ Facilitating ceremonies: daily stand-ups, sprint planning, sprint reviews, refinements, demos ✦ Refining business requirements with stakeholders ✦ Writing user stories ✦ Managing and prioritizing the backlog ✦ Creating and managing project timeline projections ⚙️ Tools: Confluence, Jira, Figma, Asana

🎯 Leading the evolution of the Sofinco.fr website and financing partnerships in an agile environment with a team of 4 developers, 1 UX, and 1 UI ✦ Gathering business requirements ✦ Facilitating ceremonies: daily stand-ups, sprint planning, sprint reviews, refinements, demos ✦ Writing user stories ✦ Managing and prioritizing the backlog ✦ Monitoring financial progress ✦ Training business teams on agile methodologies ⚙️ Tools: Jira, Notion, InVision, Confluence

🎯 Redesign of the website and purchase funnel to increase sales on an international scale within the IT department, working with a team of 20 people ✦ Leading front-end projects for all international websites ✦ Acting as the liaison between the IT department and business teams ✦ Gathering business requirements and facilitating meetings: steering committee, Go/No-Go ✦ Establishing project timelines ✦ Writing functional specifications and user guides ✦ Designing wireframes for site updates ✦ Managing a team of 3 internal web developers and external service providers ✦ Overseeing internal developments and tracking project progress ✦ Conducting technical acceptance testing and validating project deliveries ✦ Managing change: user training ✦ Performing technology watch to enhance the CMS ✦ Optimizing performance-based traffic acquisition, web analytics tracking, and SEO/SEM strategies 🚀 Reduced churn rate by 10%, increased sales by 4% ⚙️ Tools: Redmine, Google Analytics

🎯 Leading the redesign of the www.3ds.com website and coordinating the student online store within the Interactive Marketing team ✦ Gathering user requirements ✦ Implementing updates to the Support section ✦ Conducting functional acceptance testing ✦ Writing user guides and RFPs ✦ Training and assisting users ✦ Coordinating the Regional Spotlights section ✦ Performing competitive benchmarking ✦ Managing student orders and generating CATIA software licenses ✦ Optimizing SEO strategies ✦ Managing web content for various sections ✦ Developing new extensions for the Typo3 CMS 🚀 Increased website traffic and improved user satisfaction ⚙️ Tools: Typo3, Mantis