Severine Clement

Chief Marketing Officer (CMO) Led the development of a new company website from concept to launch. Defined brand positioning and identified key target personas. Developed a comprehensive marketing strategy, including goal-setting and creating a detailed acquisition funnel. Partnered with an influencer agency, resulting in a 40% increase in LinkedIn followers in one month and a 15% boost in lead acquisition. Managed Meta ad campaigns with a maximum Cost Per Lead (CPL) of €30. Generated content through client testimonials and case studies to enhance brand credibility. Established a streamlined process for seamless transitions from marketing to sales to client onboarding. Growth & Traffic Successfully onboarded 31 clients, maintaining a low churn rate of 3%. Managed over €100,000 in monthly ad spend. Designed and implemented an effective client onboarding process. Proactively worked to reduce churn through strategic interventions. Collaborated daily with media partners to optimize performance and drive results.

Clients : Quitoque, La Fabrique, Growth Room (Taskworld, Silvr, Skillsday, Fleurs d'ici), Kick-startup (Lockall), Madmagz Agency, Owen, Mr Suricate, Epic Foundation, Le Stud, Nricher, Edu Madmagz, Bulldozer (Slash Intérim, ThisIsBlindTest), FIXEE.ai

Working with different clients on their B2B growth strategy : - Finding the best acquisition channels - Analysing campaigns to decrease acquisition cost and optimise decision-making - Creating cold-emailing campaigns - Setting up CRMs and creating tracking dashboards (Hubspot & Pipedrive) - Scraping web data and automating tasks (Zapier) - Optimising conversion rate and revenue Clients : - Taskworld - Silvr - Skillsday - Fleurs d'ici

Website Project Manager - Creating a tree view SEO and website architecture - Generating content by creating an editorial planning for the year (blog, e-book...) - Managing and recruiting a SEO writer Sales Processus with Pipedrive - Generating more than 20000 leads (web scrapper, SEO spider, hunter) - Creating a nurturing processus with Autopilot - Qualifying leads with Dropcontact and by implementing a scoring technique - Process automation (Zapier, Integromat) Inbound Marketing and Acquisition - Creating a newsletter and a community with the communication team (+2000 people) - Testing several acquisition canal (emailing, Ads, voice mailing...) - Creating a sustainable partnership strategy (SEO and business), more than 55% of our acquisition

Outbound Sales and Marketing - Calling prospects, testing new sales pitch. - Scraping prospects and sending cold email to test the market Account Executive - Assist the head of sales with several demo and accounts

- Generating content - Landing page mock-ups - Facebook Ads - LinkedIn Ads

- Handling the lead generation - Working with Hubspot and helping the sales department to improve their use of the CRM - Contributing to the SEO strategy (keywords, tags...) - SEA : creating different Landing Pages (Desktop and Mobile)

Finding the right web developer using artificial intelligence

- Phoning - Generating CA - 100% achievement of the objectives - 130 average calls per day - CRM - Cross sales

- Aider les étudiants à trouver des appartements en résidence dans toute la France - Convaincre des étudiants à louer des appartements via la plateforme - Démarcher de nouveaux étudiants pour la prochaine année

- Participation à "3 jours pour Entreprendre avec Michel & Augustin" - Création d'une application mobile (sans utilisation du code) // Oxom - Divers métiers de restauration // Digifood, Maison Erisay, PopChef

- Élaboration des plans d'actions - Analyse des retombées presse et aide à l'élaboration des plans quantitatif et qualitatif - Suivi opérationnel des plans d'actions: conception, création des outils de presse et organisation d’événements presse - Contact quotidien avec les journalistes et organisation des portages produits

- Gestion de projets - Réalisation de benchmarks - Organisation des RP - Développement d'outils internes et externes

- Conseillère en vente, mode et tendances - Fidéliser la clientèle - Participer au merchandising de la boutique - Développer la relation client

- Vente dans le département Art de la Table - Gérer des expéditions - Emballer des produits luxueux selon les normes Dior - Passer des commandes et faire les inventaires

- Prospection phoning et terrain - Aide au département RH - Réussite des objectifs - Signer des contrats avec des restaurateurs

- Accueillir les clients - Aide à la comptabilité - Relance clients