Shally Singh

Advised small and mid-sized consumer brands across Europe and Asia on market entry and growth strategy, shaping positioning, channel mix, and commercial priorities to strengthen brand presence and business growth. Supported e-commerce growth initiatives across digital marketing, assortment planning, market trend analysis, and customer experience to strengthen brand visibility and commercial performance.

Devised a go-to-market strategy to expand PayPal’s market presence in France. Collaborated with the Country Director and internal stakeholders to identify gap segments, develop strategies for adoption rate enhancement, and refine Brand Positioning & Value Proposition. Analyzed over 150 potential clients, representing a 15% annual growth rate in existing segments

Managed end-to-end business, sales, and merchandising strategy for 40+ fashion brands—driving growth through curated assortments, promotional planning, and vendor partnerships. Collaborated cross-functionally to develop category strategies and execute campaigns across marketing, CRM, and operations.

Devised a growth strategy for the founder, optimizing assortment, inventory, and vendor management, fostering strong supplier and client relationships, yielding 20% annual revenue growth

Supported retail clients on strategic initiatives across category expansion and digital transformation, delivering measurable revenue impact and scalable growth. Contributed to cross-border operational efficiency through global workflow optimization.