Shamyla Majeed

Forecasted media-plan estimates for highbudget programmatic and advanced TV (CTV/OTT) campaigns for top-tier clients. Monitored supply across Samsung O&O and third-party DSP inventory. Identified untapped inventory to scale CTV delivery and track internal O&O sell-through rates. Led a team to spearhead and help define internal processes for Samsung PG & PMP inventory; involved maintaining relationships with major ad exchanges, activating and testing new Deal IDs, creating technical and operational documentation, and team-training.

Promoted to Team Lead, Media Buyers - managing the Sales team - under a new brand for the network (Adsurge) after 6 months. Consistently doubled my sales/revenue goals and ‘greatly exceeded expectations’ - every quarterly performance review since employed - earning a company bonus each time. Overseeing paid social and PPC campaigns (Facebook Ads, Bing Ads, Google Ads). Conducting keyword research, SEO optimization, and website traffic analysis. Onboarding new publishers and maintaining strategic partnerships to ensure revenue goals are continuously met. Negotiating for ad placements; optimizing affiliate links; keeping up-to-date with online marketing and industry trends. Brainstorming new promotions; prospecting niche markets to remain profitable.

• Affiliate programs managed included Scotiabank Credit Cards and Tangerine. • Building and maintaining strategic online partnerships, new client outreach. • Developing, recommending and implementing marketing strategies for clients’ programs. • Monitoring network and affiliate activity and reporting; analyzing and fine-tuning ongoing campaigns. • Monitoring online traffic stats for the website, client programs and social media content; recommending ideas for growth (WordPress SEO, Google Analytics, Twitter Analytics & Facebook Insights). • Contributed written content and design ideas to the re-design of the company website. Check me out on the Team page, here: https://www.shareresults.com/about-us/#team • Participation in industry forums and regular contributor to company blog and social media pages. Check out my author profile, here: https://www.shareresults.com/blog/author/shamyla-majeed/

Indie Montreal is a concert production/promotions company that caters to small bands, organizing shows within Montreal and the general Quebec area. • Managed concerts for local & touring bands (handled cash floats, ticketing, guestlists, riders). • Helped launch first podcast channel. • Drafted letters & helped with hotel bookings, other tourist info for talent.

• Handled promotional activity and ticket sales for the annual Halloween Club Crawl. • Helped supervise the event - responsible for overseeing a designated group of attendees.

Interned at Ernst & Young member firm, Ford Rhodes Sidat Hyder. Clients included UBL Banking & UBL Funds. Tasks included general MS Excel work and compiling a Code of Corporate Governance file for four affiliated accounts as well as filing and editing quarterly reports.

Express Tribune (under Century Publications (Pvt.) Ltd) is a news publication and television channel affiliated with The International Herald Tribune. Duties: • Proof-reading and editing newspaper articles before publishing them on the company website (www.tribune.com.pk); involved writing a by-line for and embedding links to pictures, videos and past stories relating to each published article. • Updating website by writing and publishing news articles in light of recent national developments. • Managing readers’ comments on website publications.