Sheena Desai

Spearheading the end-to-end implementation of a Consumer Data Ecosystem (CDE) unifying 100M+ consumer records across 7 web platforms, CRM and CDP into a centralized, scalable AI-ready data infrastructure on Google Cloud Platform - Directed a portfolio of 7+ vendor partners and a 25+ member tech team across engineering, analytics, and ID resolution - Accelerated alignment with senior leadership through SteerCo discussions and shaping forward-looking plans by anticipating trends in CRM, consumer data, and digital marketing. - Drove system architecture and integration strategy through effective management of APIs, data pipelines, and WebHooks, while aligning feature prioritization with agile methodologies. - Innovation & Future Readiness: Anticipating emerging trends in MarTech and data analysis, shaping the roadmap to drive data-driven decision-making and growth.

- Drove 0-1 product and positioning for Exponentia’s AI-driven solutions across India, UK, and the US. Partnered with Databricks and Qlik to co-create go-to-market initiatives. - Orchestrated the flagship Qlik–Exponentia AI Reality Tour in Mumbai, engaging 50+ C-suite leaders; generating a $120K contract pipeline for Exponentia

Crafted GTMs, Customer events & case studies to promote Capillary products. - Built Customer Maturity Models improving onboarding, cutting $800K in service costs, and raising client satisfaction. • Authored 7 award-winning case studies for "International Loyalty Awards" and "Loyalty and Engagement Awards" for FY23 and FY22. Successfully established an Awards Engine for brand recognition & customer delight • Crafted industry events & roundtables & Go-To-Market (GTM) strategies (Saudi Arabia, Australia) in MENA & SEA • Partnered with Forrester to position Capillary as a 2023 Leader in Loyalty Technology Solutions, strengthening brand authority and market credibility • Pioneered Customer Maturity Model that streamlined key account onboarding, cut $800K in service costs, and boosted client advocacy and retention. • ABM for Mid-Funnel and Top-of-funnel to help Internal sales and field sales generate a pipeline worth $0.25M

- Set up a Bangalore COE enabling Digital transformation in the Commercial Strategy and corporate affairs team - Built a Digital COE in Bangalore using insights, analytics, channel strategies, optimization and by guiding brand teams in 20+ countries and NN C-suite to create product roadmaps and platform strategy

• Worked in the core strategy team – digital media marketing for the national launch of Reliance Jio 4G services and its complementary apps – Jio Chat and Jio On Demand( video streaming) ; SWOT analysis for each app; Curated content generation ideas for Jio Chat • Keyword generation for sub-channels, brand ambassador analysis, BTL activities that could raise app awareness, 360 degree ad campaigns • A full-fledged strategy presentation was conducted on implementable multiplayer online games that could build awareness and contribute to the revenue of Jio apps across India

Market Research for all apps/games. Was part of the team that designed apps, handled client communication and testing and also marketed the apps digitally. Made good use of Facebook, Twitter, YouTube and Print Media to promote apps. Game Developer in Android using AndEngine and Box2D Game engine developer in PHP Also website developer in PHP, CSS3, Javascript, JQuery and AJAX. Database Administrator in MySQL.

Web researcher and Search engine optimization. - Google Analytics - Blog/Forum commenting - Website tweaking (keyword count, meta data tags) - Relevant back links to website - Blog posts on various forums