Sheeraz H. Kohyar

Helping teams turn early discussions, rough ideas, and complex problems into clear, human-centered design and storytelling. I enjoy working from the very first discussions through execution and evolution shaping visual identities, design systems, and campaign work that make sense to real users. My approach balances structure with creative freedom, clarity over decoration, and usefulness over noise, allowing strong ideas to grow into thoughtful, reliable design across digital and print. My work typically spans: • Brand identity and visual systems • Marketing and campaign design • Digital and product experiences • Art direction and visual storytelling Recent collaborations include: • Linear Digital • Nordstern • FITOMAT

At C4 Berlin, I worked across design management and hands-on execution, helping teams turn strategic ideas into clear, usable, and well-crafted digital experiences. I was involved from early conversations and concept development through design, delivery, and iteration shaping visual systems, UX/UI, and digital assets that made sense to users and aligned with business goals. Working closely with clients, developers, marketers, and project managers, I brought structure to complex problems while leaving room for exploration, ensuring design quality, consistency, and thoughtful decision-making across projects and platforms.

Co-founded The Creative Room as a space to explore design beyond execution where ideas could be discussed, challenged, shaped, and brought to life with care and intention. Led creative direction and hands-on design across branding, UX/UI, campaigns, and content projects, working closely with clients and collaborators throughout each project’s full lifecycle. Built a practice grounded in craft, honesty, and storytelling, focusing on work that resonated, lasted, and evolved rather than simply meeting briefs across startups, cultural projects, and commercial environments.

Led product and visual design for a digital platform while supporting growth-focused brand communication and campaign initiatives. Collaborated with developers and product stakeholders to design scalable UX/UI systems and performance-driven visuals, contributing to a stable product experience, clearer positioning, and sustainable, quality-led platform growth.

- Managed and led the Studio Creative Team, collaborating closely with account managers, developers, and clients to ensure creative alignment across all channels as well as countless new client pitches. - Directed end-to-end design execution for high-impact communication and marketing campaigns, setting the visual language and maintaining quality standards throughout. - Led creative workshops with clients and third-party vendors, acting as a key liaison to align creative vision and execution. - Spearheaded the design and rollout of internal digital tools, including onboarding apps, activation portals, and dashboards for Unilever Pakistan’s HRBP department as part of their digitization initiatives. - Key Clients: Unilever (Corporate, HRBP, Dove, Sunsilk, Pond’s, Vaseline), Interwood, Amreli Steels, Bose, Ocean Mall, Lotte ChocoPie, Jam Hearts, and more.

- Supported the design team in delivering creative assets across digital, print, and campaign channels. - Contributed to communication design, infographics, social media creatives, digital ads, mobile and Facebook apps, microsites, and print materials including OOH and catalogs. - Assisted in visual development and storyboarding for “Born To Bake” Pakistan’s first digital reality baking competition by Olper’s Cream. - Collaborated on campaigns for clients such as Engro Group, Microsoft, Nokia, Yamaha, Moor (film), Omore Ice Creams, Wi-Tribe, Josh FM99 and more.

Beginning of career as Fine artist, mainly working with Paintings and Sketches/Drawings in multiple mediums. Started as a hobby eventually leading to group exhibitions and intercity shows. This can be claimed as a starting point of my journey in design.