Shereen L.

• Design and deliver brand identities, UI/UX, and marketing assets for SaaS, publishing, and creative ventures. • Develop scalable design systems that keep products consistent and easy to evolve. • Write user-focused copy that simplifies complex ideas and drives engagement. • Collaborate with startups and global clients from early concept to final delivery.

• Found and manage a children’s publishing brand focused on creative learning. • Design and publish original titles. • Oversee end-to-end production: brand identity, layout, illustration, and marketing. • Build e-commerce presence and distribution partnerships.

• Led product design for B2B SaaS social media platform across web and mobile. • Shipped AI-powered features, smart automations, and inbox tools. • Managed full end-to-end redesign of the entire platform across web and native mobile apps. • Introduced a scalable design framework, enabling faster prototyping and consistent delivery across teams. • Mentored designers, led design hiring, and introduced vibe coding to guide product direction. • Managed copywriting for the entire software and native apps across 3 languages. • Ensured compliance with WCAG standards and embedded accessibility best practices into the design process to improve usability for all users. • Contributed to multiple awards, including OMR Top Tool and Usability Excellence (2023–2025).

• Designed and shipped an AI-powered SaaS platform that supports teachers with curriculum planning, differentiated instruction, and feedback generation. • Delivered full MVP in 3 months, balancing speed with strong product foundations. • Built a complete design library to enable rapid feature development. • Led user research, workshops, and usability testing to validate product direction. • Collaborated closely with product and engineering throughout the full development cycle. • Created a logo and brand voice that are still in use today. • Ensured compliance with WCAG standards.

• Evaluated UX/UI hackathon designs for NASA, The New York Times, Instagram, and more. • Led judging, fostering creative solutions and teamwork. • Applied user experience expertise and design thinking. • Enhanced communication and collaboration skills through cross-functional evaluations.

• Managed diverse design projects, focusing on user-centric app, software, and website development. • Integrated design with marketing strategies, enhancing brand impact and user engagement. • Offered expert UX consulting, delivering tailored strategies that met unique client needs. • Facilitated creative workshops, fostering collaborative design thinking and team innovation.

• Designed an adaptive EdTech platform for early literacy, including teacher analytics, a library, and interactive learning tools — from initial concept to live product. • Delivered MVP in under 6 months, balancing product complexity with intuitive UX for both children and educators. • Integrated adaptive learning features that used student performance data to personalize reading progression. • Conducted user research, workshops, and co-creation sessions with teachers and students to continuously improve usability and engagement. • Ensured compliance with WCAG standards. • Shortlisted for Best European Learning Materials Award (2023). • Winner of the Comenius EduMedia Award (2024).