Shikha Ram Singh
Senior Digital Marketing Manager | Paid Media Strategy
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Languages
About me
Intro
Digital marketing strategist with 13+ years driving growth for global brands like GoPro, Coca Cola, and Mercedes Benz. Proven expertise in omnichannel campaigns, achieving 30% CPA reduction and 20% budget optimization through data-driven strategies. Ready to deliver measurable results for your brand.
Work experience
Digital Marketing Manager [EU, MEA, UK and Ireland]
SBS
Jan 2025 - Present
1 year 10 months
Paris, France
AVP – Strategy: Digital & Content Marketing
OktoBuzz
Feb 2022 - Jan 2024
2 years
Mumbai, Maharashtra, India
Created omnichannel strategies for D2C brands: SEO, Meta, Google Ads, influencer campaigns. Designed automated email funnels and lead scoring models for e-commerce growth. Optimized campaigns via A/B testing and achieved 30% CPA reduction. Managed creative, analytics, and media buying teams across verticals. Meta Ads | Email Funnels | Paid Media Strategy | Team Management | Conversion Optimization
Associate Director Digital Marketing
Jio Creative Labs
Jun 2020 - Feb 2022
1 year 9 months
Mumbai, Maharashtra, India
Led campaigns across digital, TV, and radio for global brands (GoPro, UN Women). Delivered results via influencer strategies and media mix modeling. Reduced budget waste by 20% via data-driven creative strategy. Campaign Strategy | Influencer Marketing | Media Planning | KPI Tracking
Marketing Communication Consultant
Self-employed
Jul 2011 - Jul 2019
8 years 1 month
Mumbai, Maharashtra, India
Created and executed marketing campaigns for various clients like Zee tv, Starplus, Sony pictures network, MTV and branded content for brands like Jaguar, Gillette, Coca Cola, Mercedez Benz, Bloomberg, Pepsi, Maybelline, Lakme among others.
Education
SKEMA Business School
Msc, International Marketing and Business Development
2024 - 2024
1 month
Indian School of Business
Digital Marketing and Analytics
2022 - 2022
1 month
National Institute of Fashion Technology
Bachelor of Design (B. Des.), Communication Design
2007 - 2011
4 years 1 month