Shivam Dubey

I drove the front-end product roadmap for Entain labels, transforming from a proof-of-concept into a fully scaled retail solution that contributes significantly to the business. User-Centric Innovation – Gathering insights from retail shops to identify pain points and translating them into actionable product improvements. Data-Driven Growth – Leveraging Google Analytics, A/B testing, KPIs, and OKRs to optimize engagement and revenue. Stakeholder Collaboration – Partnering with business, UX, engineering, and QA teams to align on priorities and deliver impactful product experiences Backlog & Agile Execution– Managing a clear and strategic backlog, ensuring continuous value delivery through Agile methodologies. UAT & Quality Assurance – Leading User Acceptance Testing (UAT) to validate features and enhance product performance. Squad Leadership– Guiding across functional team to deliver high-quality features that improve the customer experience. Passionate about scaling innovative solutions, enhancing customer journeys, and driving business success through data, technology, and collaboration.

-Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth -Create the product vision both internally and with key external partners -Translate product strategy into detailed requirements and prototypes,scope and prioritize activities based on business and customer impact -Work closely with engineering teams to deliver with quick time-to-market and optimal resources -Created a new revamped version of existing app platform with easy payment journeys including earning and redeeming rewards points,merchant discovery,simplified UI/UX and back end platform to manage it. -Drove the end-to-end product roadmap, considering the banking, financial services, and developed value propositions leveraging application programming interfaces (APIs),software development kits (SDKs), and payment processing interfaces (PPIs).

* Designed all customer-facing premium reports and build the prototype for the development team. * Determined which features to add to the roadmap. * Designing and writing use cases and user stories with full product requirement document creation, roadmap planning, and prioritization. * user stories and defined requirements for design and engineering teams * Analyzing user behavior and produced data-driven changes to the product for better user experience. * Owned the product backlog, bug, and CR prioritization. * Coordinated with the dev and testing team to clarify issues or blockage and ensure strict compliance of the roadmap. * Created and managed internal reports for the business development team. * Worked with sales and support teams to extract feature requests and usability issues being faced by users. * Performed UAT check and delivered product demo for internal stakeholder, sales and support team for all new releases. * Proactively captured customer feedback and conducted user interviews. * Helped in creating & managing product documentation, release notes, manuals & FAQs

•Develops, presents, and negotiates the OOH portfolio of products, equipment and merchandising solutions with third party operators and clients ensuring standards of brand, profitability are achieved. - Managed and aligned stakeholder relationships, proactively addressing concerns to ensure coordinated, timely, and successful product releases. • Led data analysis and market research initiatives to optimize Ushop, the one-stop e-commerce platform for Unilever brands. • Implemented feedback mechanisms to gather customer insights and drive continuous product improvement.

• Ensuring the desired product availability in the market • Ensuring that the distributor/ retailers maintain adequate stocks of company products and merchandise as per norms. • Ensuring the availability of required manpower with the distributorships as per plan and monitor their conduct/ behavior • Building trust and relationship with distributors / retailers and company by clearing any doubts/confusions and providing solutions to any issue within reasonable time frame. • Working with circle marketing in communication and management of schemes/ promotions/ contests being run to promote the company's brand. • Establishing retail channel schemes at the zonal level based on corporate guidelines and with the approval of the circle sales head.

-- Deliver sales target for all products by executing the distribution strategy at the channel-partner level. --Building trust and relationship with Distributors/Retailers and Company by clearing any doubts and providing solutions to any issue within reasonable time frame .--Ensuring the desired product availability in the market. --Ensuring the availability of required manpower at Distributorship as per plan and monitor their conduct/behavior. --Driving the basic distribution parameters such as Channel Partner Management, Foot Plans, FSE productivity and Channel Satisfaction.

Skills: Growth Strategies · Distribution

Skills: Growth Strategies