Shivani C
Marketing & Martech Leader | AI-Driven Strategist
Salary / Daily rate
Amsterdam, Netherlands
Freelance
Remote only
Skills
Languages
About me
Intro
AI-driven marketing strategist with 10+ years scaling startups across 4 continents. Exited founder who built event-tech platform serving SMEs globally and grew remote agency to 100+ staff. Specializing in digital transformation, data-driven campaigns with 35% conversion lifts, and affordable tech solutions for emerging markets.
Work experience
Exited Founder & Non-Executive Director
EventMate Global
Jun 2017 - Mar 2025
7 years 10 months
Amsterdam, Netherlands
* Launched a multilingual event-tech platform across 4 countries, dubbed the "Airbnb of Events." * Pivoted during COVID-19, launching virtual event services. * Designed affordable solutions for SMEs, increasing platform adoption by 60%. * Integrated AI tools to personalize attendee experiences, boosting engagement by 40%. * Led branding and market entry across South Africa, India, Netherlands, and the U.S.
Exited Founder & Non-Executive Director
Digital Socialitez
Jan 2014 - Mar 2025
11 years 3 months
Amsterdam, Netherlands
* Scaled a remote-first marketing agency to 100+ global staff. * Delivered 50+ data-driven campaigns across 4 continents with an avg. 35% lead conversion lift. * Digitally transformed 200+ SMEs during the pandemic. * Implemented CRM and analytics frameworks for streamlined performance. * Used AI-driven analytics to enhance strategy personalization across client portfolios.
Operational Intelligence Supervisor
Samsung South Africa
Jun 2014 - Dec 2014
7 months
Ennerdale, South Africa
Samsung Fieldservices Geographic Area of Responsibility: South Africa, Namibia, and Botswana +600 employee touch points Responsibility: Mobile Communications System (Platform admin/management, Market/Product intelligence from field sales force through to hand held device application & end user training) Technology and innovation (Maintaining, testing & transforming technology through end user feedback) Store POP feedback systems (Tracking sales amounts and units sold for Samsung products; mobile & home appliances, across stores in South Africa, including competitor activity) Sales Force Commission Systems and Reporting (Platform admin/management, end user training, identifying discrepancies between sales force information and buying channels, and ensuring quality systems in place for accurate commission payments ) Strategic Reporting (Business intelligence reporting to the Samsung Southern Africa Innovation Team on trends, gaps and issues that faced the Sales force)
Smollan
Feb 2011 - May 2014
3 years 4 months
Devon, 2260, South Africa
Operational Intelligence Supervisor
Apr 2014 - May 2014
2 months
Devon, 2260, South Africa
Geographic Area of responsibility: South Africa, Lesotho and Swaziland 3000 employee touch points Responsibility: Asset Management (Current Assets: Inventories & Fixed Assets) Fleet Management & Insurance (Private and Company owned vehicles) Company Mergers and Client Acquisitions (Buyer Universe {Retail, Wholesale & independent} & Sales force / Merchandising route planning) Point of Contact between store managers/sales/distribution channels/call center/clients Company Client Basket:+30 (Examples of Clients/Manufacturers I've worked with: Famous Brands, Energizer Schick, Effekto, Charka, Oceana Brands, Premier Foods, Padkos, Cell C, Dairybelle, Philips...etc) Store POP feedback systems (Tracking and implementing sales amounts and units sold, including competitor activity as per clients request / for new product launches and promotional/seasonal events) Sales Force Route Planners / System (Platform admin/management, and end user training) BBBEEE Committee Secretary Informal Internal Company Event Planner (Because I enjoyed it!)
Business Intelligence Administrator
Dec 2011 - Mar 2014
2 years 4 months
Johannesburg, South Africa
Geographic Area of responsibility: South Africa, Lesotho and Swaziland 3000 employee touch points Responsibility: Asset Management (Current Assets: Inventories & Fixed Assets) Fleet Management & Insurance (Private and Company owned vehicles) Company Mergers and Client Acquisitions (Buyer Universe {Retail, Wholesale & independent} & Sales force / Merchandising route planning) Point of Contact between store managers/sales/distribution channels/call center/clients Company Client Basket:+30 (Examples of Clients/Manufacturers I've worked with: Famous Brands, Energizer Schick, Effekto, Charka, Oceana Brands, Premier Foods, Padkos, Cell C, Dairybelle, Philips...etc) Store POP feedback systems (Tracking and implementing sales amounts and units sold, including competitor activity as per clients request / for new product launches and promotional/seasonal events) Sales Force Route Planners / System (Platform admin/management, and end user training) BBBEEE Committee Secretary Informal Internal Company Event Planner (Because I enjoyed it!)
Human Resource Assistant
Feb 2011 - Dec 2011
11 months
Johannesburg, South Africa
I assisted the Inland and country HR Supervisor with the following HR Portfolios in a high employee turnover environment: - Contracts (New & Upgrades) & Payroll - Learnerships (National) - Employee behavior management & discipline procedures - Monthly and annual reporting - KPI's and annual salary reviews. I assisted the HR Manager with the following HR portfolio: - Industrial relations and Union meetings - Employee Equity - Reporting
Fitness Instructor, Spinning Instructor and Group Trainer
Virgin Active South Africa
Dec 2007 - Mar 2010
2 years 4 months
Kempton Park, South Africa
Volunteer, Coach and Budget Manager
Special Olympics South Africa
Jan 2005 - Dec 2005
1 year
Johannesburg, South Africa
Education
Google pour les pros
Google Africa Developer Scholarship : Android Development
2022 - 2022
1 year
Google pour les pros
Google Africa Developer Scholarship: Mobile Web Development
2021 - 2021
1 year
Thunderbird School of Global Management
Arizona State University - Academy for Women Entrepreneurs (AWE)
2021 - 2021
1 year
University of the Witwatersrand
Honours in Commerce - BCom Hons
2010 - 2010
1 year
University of the Witwatersrand
Bachelor of Commerce - BCom
2005 - 2009
5 years