shreya verma

• Led a team of 3 to develop and implement GTM strategies acquiring the first 300 signups • Created and implemented a pricing structure to kickstart revenue generation opportunities • Streamlined product positioning and messaging resonating with customers and differentiating the product from its competitors • Created partnership strategies for expansion and new market penetration

• Developed actionable buyer personas based on real interviews with clients and prospects. This included extensive analysis of buyer motivations, success factors and decision criteria — all of which helped refine our ideal customer profile (ICP). • Audited and improved product page SEO and click rate optimization. This included competitive SEO analysis and SERP optimization to drive more organic traffic, as well as A/B tests to improve on-page conversion rates. • Interviewed Infosec course authors and SMEs, using content from the interviews to write blog posts to elevate author profiles and promote their courses within our platforms. • Established project scope, timelines and major milestones of Infosec’s new professional certification program and helped define minimal viable product (MVP) criteria. • Supported Infosec’s content marketing needs by authoring and designing a variety of pieces including ebooks, blogs and web pages.

• Managed a $2M paid media budget and increased lead generation by 25% across Facebook, Google & LinkedIn • Created & executed SEO strategies for client - achieved page one ranking & 12% traffic growth • Helped increase sales performance by conducting sales training streamlining branding & content • Streamlined brand messaging and positioning by improvising website design and content • Improved customer retention by integrating buyer persona insights into customer onboarding strategies

• Increased landing pages conversions by 14% by implementing design and SEO strategies • Partnered with the Director to develop marketing campaign increasing 5% student acquisition • Increased conversion rates by targeted email marketing campaigns using Mailchimp • Designed banners and posters using Sketch and Adobe Illustrator • Created a best practices document by consulting SMEs to faster onboard future interns • Used Salesforce to analyze 1100+ students data, track lead performance & manage internal workflow

•Worked on SEO strategies to improve page ranking and increase website traffic by 9% •Strategized & measured KPIs to dramatically increase engagement & performance on social media •Analyzed market trends to develop strategies that increased sales of NFBD All-Star Football jerseys •Conducted research on consumer behavior to improve marketing campaigns and acquisition strategies • Developing relationships with other schools to increase acquisition for the game and VlogU• •Suggested negotiation strategies with nonprofits & profits for greater exposure & growth

• Executed 3-part strategy (SEO, keyword analysis & content marketing) - ​increased web traffic 2X • Corrected & improved search appearance using ​Google Analytics ​&​ Adwords • Created & executed content strategy using Google Keyword Planner resulting in ​3X CTR

• Writing, editing, publishing, and promoting content • Maximizing site traffic by utilizing Search Engine Optimization keywords • Promoting and educating other students about the events held at the department

• Collaborated with 50+ clients, coordinating Saas & B2B projects from beginning to completion • Worked with Design, Product & Acquisition teams to test product features, develop pricing plans • Created content marketing strategies for social media & email marketing campaigns nurturing leads into customers • Worked Pre-Post Launch to improvise targeting, messaging, and monitor product sales performance • Introduced a feedback mechanism (consultative approach) which improved vendor relations • Defined project objectives, scope, and managed calendar, project schedules using Microsoft Project & JIRA • Assisted in developing product portfolio by analyzing the product using BCG matrix & scoring systems

• Managed and trained 330+ students on mobile communications, wireless technology and telecom support infrastructure • Deploying email marketing and paid media campaigns to acquire more students • Monitored and tracked the KPIs for campaigns • Maintained and reported student monthly progress to management