Shriya Vaidya

– Led end-to-end UX across multiple enterprise SaaS healthcare products – from user research and journey mapping through to production-ready interfaces – ensuring design decisions were grounded in real user needs and business requirements throughout. – Built HiLabs' first enterprise design system: 60+ accessible components adopted across 6+ products, with structured design documentation and dev handoff standards that cut design-to-development cycles by 30% and measurably reduced Ul bugs reaching QA – Championed user-centred design principles within a multidisciplinary delivery team – translating complex healthcare data requirements into clear, accessible user experiences for enterprise clients. – Used Al tools to accelerate research synthesis and design ideation during a 72-hour PCMS platform redesign that directly contributed to securing a $2M healthcare partnership, demonstrating scalable data visualisation under live commercial pressure. – Designed and facilitated usability testing and research activities to surface user pain points and inform iterative design decisions across product lines. – Built and delivered a structured designer onboarding programme – training materials, workflow standards, and mentorship for 4+ designers - building design capability across the team and halving onboarding time during rapid growth. – Earned promotion to Designer Il in under 12 months,and recognised with dual internal awards: Seasoned Growth Catalyst and Top Line Guru, for design impact and cross-team leadership

– Contributed to a flagship SaaS product, focusing on feature integration to enhance user workflows. – Conducted user research, stakeholder interviews, and usability testing to identify pain points and improve navigation. – Created wireframes, prototypes, and interaction designs, ensuring seamless integration of new functionalities. – Worked closely with developers and product teams to maintain feasibility and align UX goals with business objectives. – Strengthened skills in data-driven design, analyzing usage patterns to refine UX recommendations

– Designed brand identities, packaging, and marketing materials for clients across industries such as petcare, food, security, and healthcare. – Created logos, stationery, invitations, emailers, presentations, and illustrations, ensuring brand consistency across touchpoints. – Designed product packaging concepts for handbags and luggage bags*, aligning aesthetics with functional requirements. – Developed visual storytelling assets for brands, including social media graphics and digital campaigns. – Collaborated with marketing and development teams to create high-impact designs for web and print.

– Led packaging design projects for an organic brand in cleaning products and cosmetics, ensuring market differentiation. – Designed marketing materials, product labels, and digital assets to enhance brand presence. – Created social media creatives and pitch decks to support brand storytelling and client acquisition. – Worked closely with the print production team, ensuring design accuracy and quality execution.

– Assisted in designing advertising campaigns, branding materials, and promotional content for various clients. – Created visual assets for print, outdoor media, and digital marketing, supporting brand campaigns. – Collaborated with senior designers and marketing teams to develop creative concepts and presentations.