Shruti Patwal

Executed multi-platform social strategy for Beyond Luxury Group, Podcast, and Founder’s personal brand across LinkedIn, Instagram, TikTok, YouTube, delivering 30+ monthly posts per channel with custom messaging frameworks Designed founder positioning and content strategy, developing content pillars and platform-specific calendars with end-to-end copywriting and creative direction Drove community engagement across 4 platforms through daily audience interaction, comment management, and brand consistency aligned with luxury market standards

Women at Dior x UNESCO project- Dream for Change 2024 Winner Women at Dior is a global initiative launched by Christian Dior Couture in 2017 to promote women's empowerment, leadership, and creativity. Project Meraki is a sustainable business incubator program dedicated to empowering small scale women artisans in India as socio- economically empowered entrepreneurs. *Empowered Over 450 Artisans within the span of 8 months: Led initiatives providing socio-economic empowerment to over 450 female artisans across India through education, training, business development, and community collaboration. *Immersive Training Sessions: Trained female artisans through 16 hours of immersive sessions, resulting in a 10k-strong social media presence. *Workshops and Collaborations: Facilitated 10+ workshops, fostering 5+ collaborations, and achieving a remarkable 20% increase in participants' skills. *Sustainability and Cultural Preservation: Championed sustainability by preserving traditional handicrafts and promoting eco-friendly practices, aligning with the mission to nurture entrepreneurship. *International Recognition: Contributed to the Women at Dior x UNESCO project, showcasing entrepreneurial skills on an international platform and winning the prestigious Women@Dior Dream for Change competition.

Showroom Coordination: Ensured seamless management of the showroom by overseeing schedules, welcoming guests, and maintaining an organized and inspiring environment for buyers and visitors. Buyer Coordination: Collaborated closely with buyers to provide detailed insights into the upcoming collection, fostering strong relationships and ensuring their needs were met during the event. Styling Assistance: Supported models by assisting with outfit selection and styling from the upcoming collection, ensuring every look reflected the brand’s vision. Event Setup: Played a key role in arranging and refining the showroom setup to align with Nanushka's aesthetic and create an impactful presentation space. Dynamic Problem Solving: Adapted to the fast-paced environment, managing last-minute changes with creativity and poise to ensure a flawless experience for all attendees.

-Developed and executed tailored social media strategies, boosting brand awareness and engagement. -Built partnerships with prestigious brands like Visa, Olympics, five-star and boutique hotels like Norman Hotel, Relais Christine etc -Led site visits and collaboration initiatives to strengthen partnerships and expand business opportunities. -Managed website implementation, optimizing user experience while ensuring luxury brand alignment. -Oversaw social media growth and content creation, aligning with luxury brand guidelines and driving engagement. -Monitor SEO and user engagement, providing data-driven insights and actionable recommendations for content optimization.

* Coordinated YSL Beauty's Instagram, Snapchat, TikTok accounts to enhance brand presence and engagement. *Utilized Sprinklr to efficiently schedule and publish captivating content across multiple social media platforms. *Helped in the creation and development of engaging digital content, including storyboards and posting plans, aligning with brand guidelines and marketing objectives. *Worked with Social media Head to identify emerging social trends & brief designer on content with brand voice to animate non-launch/in-market products *Conducted competitive and benchmark analysis to identify trends, insights, and growth opportunities for the social media strategy. *Prepared detailed monthly performance reports, tracking key metrics, and delivering actionable insights for continuous improvement. *Successfully managed various social media projects, coordinating with cross-functional teams to ensure smooth execution and timely delivery.

Assisted Indian Travel Influencer with over 100k followers. Managed and grew social media platforms, achieving a 20% increase in followers and a boost in average post engagement through strategic content creation and optimization. Maintained a focus on achieving strong return on investment (ROI) through cost-effective social media campaigns. Benchmarking trend and analysis in Indian market, handles the social media account independently.

In charge of tracking all the communications and deadlines associated with patent and trademark applications during the entire prosecution, which included docketing deadlines, sending follow-ups to the clients Prepare various documents related to the filing of patents in various countries, sending reminder letters to clients, seeking instructions for foreign filing, etc. Handling Quality Analysis of the work and client data and understanding info accurately. To review risk escalations, review the progress of mitigation plans, and review controls put in place Planning and conducting audits, and for reporting results, and maintaining records are defined in a documented procedure Ensure an up to date, realistic, holistic understanding of CPA Global’s critical risks and how they relate to the company’s strategic objectives

Developed and implemented a dynamic content strategy that reflects Summer House's commitment to traditional craftsmanship, ethical practices, and sustainable fashion. Planned and executed impactful social media campaigns, contributing to increased brand awareness and user engagement. Successfully managed and cultivated a thriving online community, increasing brand loyalty and engagement on Instagram, where followers grew to 108k followers