Siamak Aghebati

Gathered requirements from stakeholders and research about BNPL, installment loans, and micro-lending. Designed sketches, wireframes, and prototypes. Collaborated with agile software-development teams during the design of Vibe (BNPL), Refah Kar (Micro-Lending), and FaraRefah (Refah Bank Mobile App). • Increased “signing up in and connecting stores” task success in “Vibe” by 20% with presenting a vision before starting. • Decreased “adding products” task completion time by 30% in “Refah Kar” by redesigning the flow and eliminating unnecessary information and input fields at the stage. • Delivered websites, landing pages, and panels of customers, merchants, commercial section, accounting, and admin.

– Through multi-stage research of social media users, I identified users archetypes, user needs and pain points, existing opportunities to attract more users, and providing appropriate solutions to increase user engagement with Fediverse. – Decreased "search, find and accessing related article" task completion time by 23% in Fediverse academy. – Increased "search and accessing desired platform" task success by 19% in Fediverse City. – Decreased "finding an archived asset" task completion time by 30% in Kimia due to the redesign of the search process and assets archive.

– Led User Research by conducting interviews with users of similar products to identify user needs and frustrations. With the exported data of interviews, I created a SWOT map to have a better vision of what users want that they don't have in similar products. – Utilized a user-centered design method to convert research findings into wireframes and prototypes. – After a couple of months of publishing the mobile app, increased "Opening a bank account online" task completion by 12% by redesigning the flow.

– Led the UI/UX Design for at least 10 projects including GardeshPay Services (Fintech), ChanneLead (B2B), SysHotel (B2C), Apro (B2C), and FarazCRS (Tourism), MyOffice (Administrative Management Software), etc. – Earned 92% overall satisfaction rating from GardeshPay users for handling financial situations. – Led projects from research to final execution that included conducting user research to identify user needs, pain points, and creating user personas and user journey. – Mentored two UI/UX designers in the stages of user research, extracting the required information from interviews, and delivering pixel perfect interfaces.

– Co-founder of Zarbin alongside two other partners. – After a couple of years since starting Zarbin Company, I decided to continue my collaboration with Zarbin part-time, mostly as a mentor. – Depending on the project and the time allocated for the design and implementation phases, I led different methods of UX research and design. – Sometimes I had time to engage with users through interviews and analyze data, or I had to prioritize the client's goals and best address the user's and business needs.

– Designed 50+ billboards, Catalogs, brochures, posts for social media and advertisement campaigns, from ideation to the final output.