Sibylle Eloy
Digital Product Manager | Coding, AI, Luxury
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Product Manager avec plus de 15 ans d’expérience dans le luxe, combinant culture produit, compréhension métier et pratique du code. Après un parcours en marketing et développement produit, je conçois aujourd’hui des outils digitaux data-driven (plateformes internes, dashboards, automatisations) pour les équipes marketing, retail et communication. Intéressée par les projets à la croisée du digital, de la data et de l’IA appliqués aux métiers.
Expérience de travail
Digital Product Manager | Internal Tools & Software | Luxury & Retail
LWA
janv. 2022 - Présent
4 ans 10 mois
Paris, France
Design, development and delivery of internal digital tools for luxury Houses (Hermès, Chanel), supporting business teams (CRM, marketing, retail, communication). Hands-on profile combining business framing with software development, able to prototype, build and evolve internal tools aligned with real operational needs. Key responsibilities: - Development of custom internal tools: product configurators, quotation platforms, in-store client feedback tools, internal PIMs and dashboards. - Contribution to marketing & retail data use cases: data structuring, KPI definition, Power BI integration, CRM and retail data flows. - Business framing, user workshops, documentation, testing and adoption. - Software development: React, Next.js, Vue.js, Node.js
Brand Heritage & Digital Content Consultant
Perles d'Histoire
janv. 2014 - déc. 2018
5 ans
Paris, France
Advising luxury brands and industrial companies on brand heritage valorization and content structuring. - Consulting on brand heritage strategy and storytelling. - Implementation of digital archiving and content management solutions (GED / DAM). - Contribution to the deployment of digital tools, including website and CRM (Salesforce). - Acting as an interface between communication, archive and digital teams to structure content and documentation workflows.
Product & Marketing Manager
Boucheron - Kering
janv. 2007 - déc. 2013
7 ans
Région de Paris , France
- Led the design, development, and launch of several fine jewelry and watch collections annually. - Defined long-term product strategy and positioning in alignment with brand identity. - Collaborated closely with heritage and innovation teams to enhance brand storytelling and product visibility. - Managed cross-functional coordination between marketing, design, and production teams.
Product Manager
Van Cleef & Arpels
janv. 2005 - déc. 2006
2 ans
Région de New York City, États-Unis
6 months in Paris & 6 months in New York - Contributed to the development of High Jewelry collections. - Authored the Centennial Book retracing the history of the Maison. - Worked with design, marketing, and heritage teams in France and the United States. - In charge of the Book of the centennial collection “Pierres de Caractère” launched in 2006 - Follow-up of high jewelry special orders
Communication & Marketing Assistant
BMW
sept. 2004 - mai 2005
9 mois
Région de Paris , France
MINI Department - Supported the marketing & communications team during the launch of MINI in France. - Organizing events: Paris Motor Show 2004, Sales Representatives meeting
Formation
OpenClassrooms
RNCP Title - level V - Web Developement
2021 - 2021
1 an
Le Wagon
Coding Bootcamp - Web Development
2019 - 2019
1 an
University of Lille 1 Sciences and Technology
Licence 3
2011 - 2014
4 ans
emlyon business school
Master of Science (MSc)
2002 - 2006
5 ans
Classes préparatoires HEC
2000 - 2002
3 ans