Sigrid Ravaud

As Website Product Owner at Stanley/Stella, I lead the strategy, development, and continuous improvement of our digital platform, ensuring it supports both business objectives and our brand’s sustainability values. I own with the Product team the website roadmap and work cross-functionally with UX/UI, development, marketing, product managers, production, planning and ops teams to deliver high-impact features and experiences for our global B2B and B2C audiences. In addition to product ownership, I’m also responsible for defining and executing the entire website content strategy—from structuring pages and crafting messaging frameworks to managing the creation, governance, and optimization of content. My approach ensures that every piece of content is purposeful, consistent, and aligned with user needs and brand positioning. Key focus areas: - Website product strategy & roadmap ownership in line with key business objectives - Full content strategy creation and implementation - UX & conversion rate optimization - Agile product management & backlog prioritization - Data-driven decision making (web analytics, A/B testing) - Cross-functional stakeholder collaboration - Continuous improvement based on user insights and market trends

Gestion de comptes clients dans le secteur de la FMCG et de la banque. Pilotage de la livraison de campagnes (du brief à la diffusion). Organisation de shooting et coordination de la création des livrables avec les différents interlocuteurs (post-prod, clients, agence media, développeur,…)

Management de l’équipe marketing et du budget. Responsable de la plateforme de marque, de la stratégie à la conception et à la mise en œuvre, afin de garantir la cohérence de l’image de marque. Définition des KPI marketing, mise en place de la collecte de données et analyse des résultats des campagnes pour en dégager des enseignements actionnables. En charge de la conception et du lancement de l’ensemble des actions promotionnelles, ainsi que de la stratégie produit et contenu. Rédaction de briefs et suivi des campagnes, gestion des prestataires externes (logistique, événements, agences). Gestion des relations presse et influenceurs. Gestion de l’ensemble des outils de marketing digital pour maximiser le ROI : e-commerce, réseaux sociaux, automatisation des emails, Google Analytics, SEM.

Pilotage de programmes d’engagement digital pour des clients des secteurs pharmaceutique, automobile et assurance. Point de contact unique pour la performance digitale : conception et pilotage des parcours clients et optimisation des campagnes 360° à partir des données et insights, afin de générer des résultats mesurables pour les marques internationales. Pilotage d’un programme de stratégie de contenu : définition du modèle opérationnel, feuille de route des compétences, stratégie multicanale et création de valeur à l’échelle mondiale. Supervision d’équipes créatives offshore pour 9+ marques internationales. Direction d’un grand projet de transformation d’email marketing : encadrement d’une équipe de 6 personnes, refonte du CRM, optimisation de 500+ parcours automatisés, amélioration de la personnalisation et de l’UX. Collaboration entre IT et marketing pour implémenter des parcours clients data-driven dans Salesforce Marketing Cloud. Conception et animation d’ateliers de design thinking pour stimuler l’innovation et renforcer la collaboration inter-équipe pour mes clients.

Pilotage de campagnes digitales et social media pour des marques des secteurs FMCG et électronique. Gestion complète de la relation client, des budgets et des livrables, garantissant la qualité et le respect des délais. Renforcement des compétences en communication, coordination et collaboration entre agence, client et équipes créatives.

• Assist the Deputy manager in all strategic thinking and implementation • Develop strategic planning for new businesses • Create, adapt and manage content for social media accounts • Watch and analyze strategically trends in all sectors of communication and innovation • Manage the clients’ accounts (Fiat, Ixina…)

Subject: The impact of consumer characteristics on consumer preferences for local or global brands Abstract: This master thesis tackles a research gap that has been highlighted thanks to the literature review. As suggested by Riefler and Diamantopoulos (2011), consumer cosmopolitanism should not be systematically associated to consumer orientation for global brands. It was assumed that this might also be true for consumer ethnocentrism. Both of these consumer characteristics definitions can mislead marketers and researchers about the real preferences of consumers for global or local brands. This paper investigates whether those socio- psychological traits impact the consumer choices for global or local brands. Risk perception mediation was also hypothesized in order to evaluate the possibility of existence of mediator. The conceptual framework takes place into two different contexts: home and foreign. After defining both concepts and what are global and local brands by studying the existing papers treating the subject, a questionnaire was built and distributed. A final sample of 232 French citizens was obtained and the data collected analyzed. This empirical study highlighted several conclusions. First, Consumer cosmopolitanism is found to have no impact on consumer preferences in neither context and for none of the global and local brands. At the opposite, Consumer ethnocentrism has a negative impact on consumer preference for global brands in home context and no impact in foreign context and is mediated by risk positively for certain product categories. After describing the data analyses, the results are discussed and managerial implications developed as well as future researches suggestions and study limitations.

In charge of the 2011-2012 Student Guide Update

Le Bon Marché - Paris August 2011 Working at the Bio beauty corner, advising customers and manage the stocks.

• Manage the client accounts (international brands and distributors) • Plan the project strategy • Supervise the creation process • Analyze and follow up the evolution of brand visual identity