Silvana Curotto Massardo

Agile Coach | Business Transformation

4 recommendations

Salary / Daily rate

4 people recommend

Eindhoven, Netherlands

Freelance, open to permanent contract

Can come onsite

Skills

Product StrategyProduct ManagementStrategy & ConsultingAgile CoachingProduct OwnershipDesign ThinkingScrumGo-to-marketConfluenceJiraMicrosoft Dynamics 365Marketing StrategyCoaching

Languages

Spanish (Native)EnglishPortugueseItalian

Recommended by

Diego Barrera

Ripley Chile

Agile Coach Senior

Recommended on 09 september 2025

Sabrina Orellana

KidsBook

Cofundadora - Gerente Comercial y Producto

Recommended on 09 september 2025

Tamara Yañez

Ripley Retail

Chief Product Owner Marketplace

Recommended on 10 september 2025

And someone else

About me

Intro

Agile Coach with 7+ years of experience driving business and digital transformation in competitive industries. Successfully implemented agile governance and scaled frameworks (inspired by SAFe, Nexus, Spotify, LeSS) across organizational levels (400+ ppl ); mentored 100+ practitioners and empowered 20+ teams to become high-performing. Skilled in facilitation, metrics, product discovery techniques and outcome-driven prioritization to increase value and accelerate delivery.

Links

Work experience

Agile Coach

Ripley Chile

Feb 2022 - Jul 2024

2 years 6 months

Remote

- Co-designed and implemented the Digital Factory operating model, scaling Agile practices cross-teams in different Value Streams. - Defined and implemented Business Value Streams, leading coordination for strategic planning, dual-track product discovery and delivery, reducing time-to-market by 30% for key digital products. - Implementing Governance and Agile Metrics at team and portfolio levels, increasing data-driven decision-making. Enabled OKR adoption across all management levels. - Trained 100+ Agile practitioners, enhancing role capabilities and empowering 12+ teams to become self-managing and high-impact outcome-oriented.

Ripleytech

Jun 2020 - Mar 2022

1 year 10 months

Scrum Master Senior

Mar 2021 - Mar 2022

1 year 1 month

- Served as Scrum Master and facilitator for Agile software development teams from different Agile Release Trains, guiding their first steps into a scaled collaboration model. - Trained new Agile teams through interactive workshops on Scrum, Kanban, Lean Startup, and other practices, boosting framework adoption rates by 75%. - Coached Product Owners in product discovery, design thinking, backlog management, and results measurement, improving alignment between delivery and business objectives. - Mentored Project Managers in reskilling programs to transition into Scrum Master roles, strengthening organizational Agile capability. - Facilitated program-level events and managed dependencies, reducing delivery delays by 60% and enhancing cross-team collaboration.

Scrum Master

Jun 2020 - Mar 2021

10 months

Chile and Perú

- Supported 2 Agile development teams in adopting Scrum practices, fostering a culture of collaboration and continuous improvement. - Facilitated Agile events, removed impediments, and coached team members, increasing sprint goal achievement rates by 15%. - Partnered with Product Owners on backlog refinement, prioritization, and roadmap planning, ensuring alignment between delivery and business priorities. - Introduced Agile metrics to track progress and performance, improving transparency and stakeholder engagement.

Scrum Master / Marketing and IT Solutions

Entel Telecom Company

Aug 2017 - May 2019

1 year 10 months

Provincia de Santiago, Chile

- Mentored the Agile transformation of the Marketing & IT Solutions team, introducing Scrum practices and fostering cross-functional collaboration. - Partnered with Product Managers to lead initiatives from market analysis to product launch, aligning with marketing campaigns. Achievement: Delivered Entel’s first digital marketplace dedicated to SME digital solutions. - Led strategies to achieve sales targets and Marketing OKRs through direct and mass communication campaigns. Achievement: Exceeded sales targets for Cloud and IoT services, achieving +10% growth in Office 365 and +15% growth in GPS vehicle tracking. - Facilitated Scrum events, removed impediments, and coordinated with internal teams and external agencies (McCann, Porter, Global). Achievement: Reduced project delivery times by 60% through process improvements and Agile adoption

Marketing Assistant

Gear Labs

Aug 2014 - Jan 2016

1 year 6 months

Santiago, Santiago Metropolitan Region, Chile

- Managed digital products and services for clients across multiple industries, including Entel and Sony Music. - Developed and executed digital marketing strategies (SEO, SEM, social media) to increase brand visibility and customer engagement. - Led client acquisition and retention initiatives by delivering tailored, end-to-end digital solutions. - Coordinated with cross-functional teams and external partners to ensure the execution of marketing campaigns. - Supported administrative and human capital functions to optimize internal operations.


Education

Universidad Diego Portales

Commercial Engineering

2010 - 2015

6 years

Grade: Master

5½-year program, equivalent to Master in Business Administration and Economics.


Licenses & certifications

OKR Certified Professional

Issued: Apr 2022

Agile Coach Professional Certificate

Issued: Apr 2022

Strategic Communication and Influencing Skills

Issued: Oct 2021

Applied Neuroscience for Organizations

Issued: Jul 2021

Essential Leadership Skills

Issued: Jun 2021

Agile Project Management for Digital Transformation

Issued: Oct 2020

Achieving Excellence in Project Management

Issued: Apr 2020

Scrum Master Professional Certificate

Issued: Jan 2020

Product Owner Professional Certificate

Issued: Jan 2020

Portfolio

Designing & Implementing the Digital Factory Operating Model at Ripley Retail

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