Simon Cottigny

COMEX member reporting directly to the CEO, overseeing a team of 20, I manage the global e-business operations for the house. This encloses Balmain.com, Tmall, WeChat E-commerce mini-program, as well as marketplaces like Farfetch or 24S. Over the past 5 years, I have achieved a 4.5X increase in sales through strategic initiatives and effective implementation. I've recently led Balmain’s CRM transformation, including implementing customer segmentation and launching clienteling tools. - Crafting and executing the international digital strategy, including a 5-year plan. - Establishing and supervising a team of 20 collaborators. - Orchestrating Balmain's transformative e-commerce journey - encompassing SFCC replatforming, new warehouse deployment, OMS Fluent implementation. - Leading the expansion of Balmain's presence across marketplace platforms. - Overseeing eMerchandising activities, including stock management. - Ensuring maintenance, evolution, and innovative improvements of the Global eCommerce Platform. - Overseeing traffic management and acquisition - Guiding the process of decentralization and coordinating markets (China) - Overseeing logistics, packaging, and the general customer experience. - Collaborating with the CEO & Retail team to shape Balmain’s omnichannel strategy - Managing Digital Customer Service - Implementing and leading the CRM transformation (including Segmentation, Data Capture, and Clienteling tools).

Reporting to the CCO 2018 growth:+35% vs 2017 | 2019 growth: +77% vs 2018 # E-BUSINESS - Managing Balmain’s new website release (July 2018) - Definition of Balmain’s omni-channel strategy and Customer experience in collaboration with Retail team. - Definition of the China E-business strategy - WeChat & Tmall - Definition of the digital 3Y plan in line with overall business strategy and goals. - Definition of OTBs in line with projected sales - Monitoring the buying session - Managing the e-commerce photo shootings - Monitoring e-business KPIs through weekly & monthly reporting and delivering action plans - Defining the online commercial calendar and monitoring the website accordingly - Budget Management - Collaboration with the Chief Communication & Marketing Officer for creative concepts, validation of assets & website design. # CRM, E-CRM - Developing & monitoring the online communication calendar & e-mailing campaigns - Database management - Budget Management

International Business Manager #Development of an international business plan - Development of the methodology of the business plan - Administration and transversal management of building the business plan. → Contacts: Executive committee, Country Managers, Sales Department, Style & Merch - Design and production of business operations - Design, transversal monitoring and product operation implementation - Budget tracking #Omnichannel / CRM - Ensure the omnichannel consistency of the communication campaigns and marketing operations - CRM Pimkie international programme launch - Co-design of PAC CRM - Emailing campaign management on an international level #Image - Graphic studio manager - Seasonal brief preparation - Ensure image consistency within commercial and product operations #Coordination - Disseminate and explain the international business plan to the internal teams - Support the implementation of country-specific operations #Analysis and Framework - Framework and analysis of trade operations and adjustment recommendations. - Season brief #Branch Management - Elaboration of the work process (new branch) - Brief planning #Administration of a 3-person team - 1 graphic designer - 2 project managers

Multi-channel operational marketing manager #Operational management of the business plan - Project management, design and production of business operations - Transversal management of operation implementation (Sales, Style, Merchandising, Production) #Management of communication agencies, web & purchase of spaces - Briefing & project monitoring - Media budget management for France, Spain, Italy, Germany #Coordination - Coordination of the international teams, contact: communication manager #WEB 2.0 - Oversee an international working group on Web 2.0