Simon Lebossé

Advising companies on paid acquisition strategy, account structuring, tracking and performance optimization across Google Ads and Meta Ads, while designing reporting and automation solutions that improve decision-making and operational efficiency.

Built and scaled Paid Acquisition across 50 countries, growing media spend from €20K to €1.2M/month (up to €12M annually) across Google Ads, Meta and complementary paid channels. Improved budget allocation and market prioritization through CAC, LTV, cohort and profitability analysis, adapting acquisition strategy across international markets. Launched and managed new acquisition channels from scratch, including Meta Ads, TikTok Ads, Criteo and Apple Search Ads, collaborating with internal creatives and UGC agencies to develop and iterate on ad concepts based on performance data. Designed and ran structured experimentation, including geo experiments, Google and Meta Conversion Lift studies, and continuous A/B testing to measure incremental impact and improve performance. Built a data-driven acquisition framework, combining end-to-end tracking (GTM, GA4), real-time dashboards (Looker Studio, Funnel.io) and performance analysis to support decision-making across multiple markets. Managed and mentored 5 international Campaign Managers and onboarded/trained 50 Country Managers, ensuring strong alignment between global strategy and local execution.

Delivered financial and supply chain analyses to buyers and suppliers, supporting purchasing decisions and inventory optimization.