Simona Totaro

Clytech is a multi-national new media agency focusing on Digital Transformation, CGI & VFX, 3D Animation, AI Content, AR/VR/XR, Metaverse, Digital Twin, 3D Configuration and Production. We have collaborated with major global brands, including Bioderma, Colgate, Fiat, Chanel, Milka, Audemars Piguet, Pernod Ricard, and many more. As a Business Partner, I am responsible for driving Clytech’s expansion into the Italian and French market, developing strategic partnerships, and leading high-level business development and sales initiatives. My Key Responsibilities: ● Business Development & Market Growth – Identifying new opportunities and executing strategies for expansion in Italy and France. ● Strategic Consulting & Brand Development – Advising clients on market positioning and growth strategies. ● Partnership & Stakeholder Management – Building and negotiating agreements with agencies, brands, and key industry players. ● Sales & Revenue Generation – Driving revenue growth through strategic sales initiatives and deal-making. ● Key Account Management – Managing relationships with high-profile clients and ensuring long-term partnerships. ● Market & Competitor Analysis – Monitoring industry trends and competitors to refine business strategies.

Develop and deliver social media campaigns for brand such as: Salvatore Ferragamo, Calvin Klein, La Mer, Sephora, Pandora, Iceberg, Zalando, Shiseido, Jimmy Choo, Burberry Beauty, Puma, Martini, Guess, Levi’s, YSL Beauty, L’Oreal, ASOS, Adidas, Vans, Estee Lauder, MAX&Co, Mango, ... ● Experience of managing the production of content for social; ● Creating and executing innovative social media paid campaigns; ● Responsible for designing visual content for social media channels, websites and more; ● Experience of producing creative content, generating engagement and growing online communities; ● Organic growth action plan; ● Ability to build strong working relationships with colleagues, PR and agencies; ● Brief in content requirements for campaigns and projects, incorporating data lead leaning and best practice; ● Rapidly grow a highly engaged community to drive leads / sales / build brand; ● Up-to-date on new social media tools and best practices; ● Be up to date with the latest fashion & beauty trends in online and offline market; ● Researches and monitor activity of company competitors and other social media leaders and to be an early adopter o9f technologies; ● Researching and creating content including: reports, case studies, videos etc;

Fashion industry: Autry Shoes Global Beauty industry: Goovi | Lavika |

● Creating and executing social media paid campaigns and producing insightful reports; ● E-commerce content creation; ● Managing relationships with Influencers; ● Develop and Execute an editorial calendar to support the brand’s goals; ● Helping to drive and execute social media strategies; ● Creating and implementing targeted marketing campaigns on social media and by email; ● Generate, edit, publish & share daily content on IG and Facebook; ● Experience of generating engagement and growing online communities; ● Use analytics to evaluate and evidence performance, report on progress and optimize strategy; ● Weekly/monthly reporting; ● Achieve weekly/monthly growth and engagement targets; ● Lead Campaigns ● Develop social media strategies and briefs using social insights; ● Delivering the agreed KPIs for the campaigns; ● Identifying opportunities to engage with and develop stronger relationships with communities; ● Help ensuring consistent brand presence and brand voice across multiple social media channels; ● Managing budgets and providing reports for paid social boosting, ensuring that appropriate audiences are targeted for the best possible ROI.

● Creative Content production B2B for Facebook, Twitter, Linkedin; ● Creating and executing social media paid campaigns; ● Helping to manage SEO and PPC campaigns to attract the target audience; ● Experience of managing the production of content for socials and web; ● Develop the brand strategy: evolving positioning and determining how to communicate this to the B2B and B2C audience; ● Raise awareness of the brand’s social media; ● Collect customer data and analyses interactions and visits, plus use this information to create comprehensive reports and improve future Marketing strategies and campaigns; ● Monitor presence, publish content on the web and try to drive traffic back to the website to improve Google rankings; ● Understand analytics, monitor, report and measure a project’s progress; ● In conjunction with the Brand & Communications team, oversees monitoring of the firm’s profile and presence within social media universe.

Social Media Marketing Manager, Community Manager, Content Creator, Copy Writer for SOCIAL MEDIA NETWORKS like: Facebook, Twitter, Instagram, Blogs, Linkedin.

ForBelievers is specialized on connecting creatively driven fashion Brands, with distributers, agencies, franchisers and retailers all over the world. We’re extremely passionate about helping the next generation of entrepreneurs to change the fashion and lifestyle industry for good. – We Connect Believers.

Collaborator of Elementary School, Edoardo Tommasone, Lucera (fg)