Sindija BERZINA (Cindy)

🚀 I specialize in setting up and optimizing digital sales funnels for online businesses, ensuring smooth tech integrations, email automation, and chatbot marketing. Additionally, I bring my expertise in e-commerce growth, Shopify store management, and digital advertising to help brands scale profitably. 🔧 Tech Setup: Sales pages, checkout, email sequences and automation workflows. 📧 Email Marketing: Built and scheduled multi-step email sequences for sales, cart abandonment, onboarding, and re-engagement. 🤖 Chatbot Marketing: Designed ManyChat flows for Instagram & Facebook to drive leads to offers. Webinar Funnel: Integrated WebinarJam for seamless opt-ins, reminders, and follow-ups. 📊 Conversion Optimization: Used Deadline Funnel for urgency, analyzed email performance, and improved funnel efficiency. 🔧 Tech Stack: ✅ Squarespace | ✅ Kajabi | ✅ Teachable | ✅ ConvertKit | ✅ Shopify | ✅ PrestaShop | ✅ Splio | ✅ ManyChat | ✅ WebinarJam | ✅ AddEvent | ✅ Deadline Funnel ✅ Systeme.io | ✅ Clickfunnels | ✅ Klaviyo 💰 Impact: Increased lead engagement and optimized launch performance for multiple high-ticket offers.

At EA Pharma, I oversaw sales growth and profitability for multiple e-commerce sites, with a focus on platform security, online reputation, and UX/UI optimization. Key Responsibilities: 🏆 Achieved +30% growth objectives 👉🏻 Defined and monitored KPIs, measured ROI 👉🏻 Managed an e-commerce budget of €360,200 with full P&L tracking to EBITDA 🏆 Closed partnerships with Too Good To Go and Kwanko, leading to a +25% sales increase for Punch Power 👉🏻 Led digital campaigns, newsletters, SEO/SEA, affiliation, and retargeting strategies 👉🏻 Conducted competitive intelligence and market analysis 👉🏻 Established sales forecasts Chez EA Pharma, j'ai piloté la croissance des ventes et la rentabilité de plusieurs sites e-commerce, tout en priorisant la sécurité des plateformes, la réputation en ligne et l'optimisation UX/UI. 🏆 Atteinte des objectifs de croissance (+30%) 👉🏻 Définition et suivi des KPI's, mesure du ROI 👉🏻 Gestion d'un budget e-commerce de 360 200 €, avec suivi complet du P&L jusqu'à l'EBITDA 🏆 Partenariats conclus avec Too Good To Go et Kwanko, +25% de ventes pour Punch Power 👉🏻 Gestion des campagnes digitales, newsletters, SEO/SEA, affiliation et retargeting 👉🏻 Réalisation de veille concurrentielle et analyse du marché 👉🏻 Établissement de prévisions de ventes - https://www.sport-nutrition-center.com/ - https://www.eafit.com/ - https://www.granions.fr/ - https://www.punch-power.com/

👉🏻 Monitoring and management of orders in France and internationally (On Prestashop) 👉🏻 Export, documents related to customs and export, collaboration with different shipping companies 👉🏻 Optimization of product sheets (SEO) which allowed us to move up to the 1st page of Google 👉🏻 Management of daily operations (transport, manufacturing, payments, etc.) 👉🏻 Optimization of e-commerce store performance UX, UI 👉🏻 Management of social networks (Facebook, LinkedIn, Pinterest, YouTube, Instagram competition) 👉🏻 Email campaign (Klaviyo) 👉🏻 PPC Marketing, Google Ads, Facebook Business Manager, TikTok Ads, Snapchat Ads, Pinterest Ads 👉🏻 Marketing automation (Monday.com & Klaviyo) 👉🏻 Retail Marketing Achievements : 🏆 Implementation of international sales (Dubai, Australia, USA) representing 1/4 of turnover. 🏆 Newsletters (Open rate: 68%, Click-through rate 25%, Conversion rate 1%) 🏆 Optimization of product sheets, Google Ads 1K/month, Facebook Ads 🏆 +14% new leads thanks to the implementation of Chatbot 🏆 +7% sales thanks to the implementation of rental with option to buy 🏆 Increase in the average basket x 2, thanks to the payment system in installments FRENCH: 👉🏻 Suivi et gestion des commandes France et à l'international (Sur Prestashop) 👉🏻 Export, documents liés à la douane et à l'exportation, collaboration avec différentes compagnies maritimes 👉🏻 Optimisation des fiches produit, SEO & SEA ce qui nous a permis de remonter en 1e page de Google 👉🏻 Gestion les opérations quotidiennes (transport, fabrication, paiements, etc.) 👉🏻 Optimisation de la performance de boutique e-commerce UX, UI 👉🏻 Gestion des réseaux sociaux (Facebook, LinkedIn, Pinterest, YouTube, Concours d'Instagram) 👉🏻 Campagne e-mailing (Klaviyo) 👉🏻 PPC Marketing, Google Ads, Facebook Business Manager, TikTok Ads, Snapchat Ads, Pinterest Ads 👉🏻 Marketing Automation (Monday.com & Klaviyo)

👉🏻 Developed weekly and monthly internal newsletters. 👉🏻 Internal Blog Posts in English and French Achievements : 🏆 Implemented a cloud exchange platform to enhance communication within my department 🏆 Implemented a fully automated AI-chatbot.

Responsible to enable the expansion of fast-growing tech companies and their brands and products into APAC and Middle East. Responsibilities : 👉🏻 Costumer acquisition, selling (IoT solutions, SaaS, and tools that increase conversion rates), organizing meetings & closing deals, working closely with marketing team to generate different materials for social media (Newsletters, Blog Posts, Email Marketing). 👉🏻 Creating Product Development Strategy, Product Roadmap. 👉🏻 Market mapping & Lead generation & Sales 👉🏻 Blockchain, Internet of Things (IoT) 🏆 Achievements & clients acquired: Carlsberg Singapore Some of my clients included Eveythng IoT, YouAppi and RoundAbout.

👉🏻 Linkedin Ads (Finding the right cybersecurity profiles across North America) 👉🏻 Consult clients on various cybersecurity risks, issues, and solutions 👉🏻 Write blog posts about industry-related topics (Digital Forensics, Threat Hunting, Malware etc.) 👉🏻 Marketing: Improving brand image (presentations, creatives and public speaking) 👉🏻 Participation in cybersecurity conferences