Sjuul Smits

As freelance Creative Strategist, I help brands make their best move to launch on TikTok or thrive on TikTok through a well-thought out strategy & concepts to set your brand aside from others on this relatively new platform. If you need any help to launch your brand on TikTok or want to talk about how to even start with social media marketing in general, hit me up!

– Empowering artists at the forefront of their digital stage

– As Creative Strategist, I develop TikTok strategies and creative concepts that help brands grow, engage their audiences, and stand out on the platform. – From analysing client briefs to delivering full strategy decks, I translate brand goals into content that works. – From brainstorm and briefing content creators, shaping scripts and shotlists, I oversee production from shoot to edit, ensuring every campaign is both creative and effective. My work ranges from quick-turn short-form ideas to thought-through entertainment-driven campaigns. Turning even the most static and seemingly boring brands into likeable brands! – Trusted by brands including: happn Univé Duo Penotti Remia Verhage CORPUS Lassie Napoleon

– At Molecule Social, my role as Campaign Manager started out very broad. As an All-around employee, I was responsible for project management, strategy, concepting, briefing content creators, creating creatives, social media management, advertising and budgeting, and much more. – During my time at Molecule, I have managed accounts for: – Vogue NL [Fashion & magazine] – Wibra [Large, Dutch retailer] – Numatic [Henry vacuums] – Wajer Yachts – Westfield Mall of the Netherlands [Biggest shopping Mall of the Netherlands] – Franky Rizardo [Large DJ & Producer] – and many more!

– Gospooky is becoming the leading Social Technology Agency in the World. With direct partnerships with Snap Inc. & TikTok, Gospooky sets the stage in Augmented Reality (AR), Livestream & short-form video content for brands like JBL, Amazon Prime Video, Heineken, G-Star Raw, & HEMA. – In the first months of my work at Gospooky, I have written a full internal guide on Web3, including topics like Crypto, Blockchain, NFTs & Metaverse. Later, Gospooky took on many Web3-projects for brands like G-Star (NFT) and meanwhile Gospooky made its own NFT Collection - CryptoSpookies. – As Junior Project Manager, I had the honour to work for JBL & HEMA where I lead several projects to deliver ongoing short-form video content for Instagram & TikTok for both JBL & HEMA. Too, I have managed the HEMA Insects AR campaign where we produced a Portal World Filter for Instagram to promote the 'HEMA Insecten' campaign running for 7 weeks. Aside, I have supported many projects for Snap Inc. & the Dutch Rijksoverheid, the JBL x Tomorrowland x Martin Garrix campaign, & the JBL Snow Party 2022 event. For these campaigns, I was responsible for managing budgets (25K-140K), timelines & deadlines, resources, and planning. Hereby, communication with both internal & external parties was a large part of my day-to-day.

– LEWIS Global is a PR, Marketing, Communication, and Creative agency with over 500 people working in 24 offices around the globe. Specialized in Public Relations but more and more growing towards an integrated agency. – During the internship period, I have researched how LEWIS could best create value for its employees and clients by building an in-house content production studio. Moreover, I have worked on several high-level projects alike Account-Based Marketing for Adobe and social campaigns/maintenance for both Vaillant Netherlands and LEWIS Netherlands.

– HEXAGON is the record label by Don Diablo, the current number 6 in the DJMAG Top100, now home to sublabels Generation HEX and other sublabels by RetroVision, King Arthur, JLV and more. – This internship was the perfect follow-up after completing the Minor: Dance Industry. Here, I've worked with the amazing HEXAGON team during the period where it started 6 new sublabels. In the course of the internship, I provided an advice report to HEXAGON researching 'Playlisting' for record labels. From these recommendations, a total of 6 new playlists were created. Too, I curated breakthrough artists to be signed to Hexagon Record label.