Skander Chouka

• Spearheaded the go-to-market strategy by identifying ideal customer profiles (ICP), sourcing 200+ validated mid-market prospects, and successfully converting 12% into paid pilot programs generating €100K in ARR within six months. • Constructed a robust indirect sales pipeline by partnering with Sage VARs in West Africa, establishing a channel strategy projected to contribute 30% of FY-26 bookings. • Facilitated over 200 tailored product demonstrations across diverse geographic markets including the U.S. and Europe, securing critical early adopter feedback and driving top-of-funnel growth. • Amplified brand visibility through coordinated outreach campaigns targeting 100,000+ professional service providers, resulting in increased engagement and pipeline development. • Integrated user insights into product development cycles by relaying qualitative data from demos and sales interactions to engineering and product teams. • Mapped regional market dynamics and competitor landscape to refine sales messaging and enhance value articulation. • Coordinated cross-functional alignment among sales, marketing, and product departments to streamline pilot onboarding and post-demo follow-ups. • Negotiated pilot scopes and contract terms, ensuring alignment with long-term revenue goals and reducing friction in sales conversion.

• Founded and grew a sports and wellness marketplace from the ground up, scaling GMV to US$2M and building a portfolio of 30,000+ product variants and 200+ corporate accounts. • Directed a 20-person multidisciplinary team across functions such as marketing, operations, accounting, and customer support to ensure organizational growth and efficiency. • Designed and developed a comprehensive digital infrastructure, including a vendor-facing CRM, customer mobile apps (iOS/Android), and an e-commerce web platform. • Orchestrated performance marketing campaigns totaling €100K+ across Google, Meta, TikTok, AdRoll, and Criteo, significantly increasing customer acquisition and retention rates. • Championed the integration of logistics APIs with 15 partners to streamline fulfillment operations, automate tracking, and manage returns with improved accuracy. • Built a vibrant brand community by managing omnichannel social presence (Instagram, Facebook, TikTok, WhatsApp) to drive engagement and commerce. • Innovated internal business processes including vendor onboarding, catalog management, and customer service workflows to support scale and maintain service quality. • Conducted cohort analysis and conversion optimization strategies to refine marketplace performance and operational margins.

• Architected an inventory and information management system using Angular and Spring Boot within a microservices framework to ensure scalability and modular deployment. • Led a compact but agile development team through end-to-end design and implementation cycles for core modules, emphasizing collaboration features and real-time inventory visibility. • Piloted the solution in a 15-store retail chain with 50 active users, improving data accuracy, operational transparency, and team coordination. • Deployed a companion mobile application to enable real-time tracking and reporting by frontline retail staff, enhancing inventory responsiveness and data input reliability. • Acquired $70K in external venture and accelerator funding, validating product-market fit and supporting platform enhancements. • Participated in award-winning tech accelerator programs that provided mentorship, market access, and investor connections. • Defined KPIs and monitored platform usage metrics to guide feature iterations and roadmap decisions. • Formalized feedback loops with clients to translate real-world usage into actionable product upgrades.

Managed social networks for Super Sport and Trendy ( Facebook, Instagram, Twitter, Youtube)

• Supported the maintenance, optimization, and technical upkeep of 45 department-specific Drupal websites, ensuring smooth operations across diverse university stakeholders. • Enhanced front-end performance by reducing average site load times by 37%, improving both user experience and accessibility standards across multiple devices and browsers. • Contributed to internal cloud infrastructure initiatives, resulting in a 20% increase in AWS-related upsell revenue through performance enhancements and hosting efficiencies.

• Provided help for students in Mathematics: calculus 1, 2 and 3 • One on one tutoring and group teaching • Grading of homework's