Smriti Verma

• Responsible for end-to-end Email Marketing at LARVOL that contributed 10% of the annual revenue (planning & executing the campaign calendar, A/B testing emails, weekly analytics brainstorming to adapt the marketing pipeline) • Steered lead generation team’s efforts in getting new leads from the right target audience for the marketing funnel • Marketing Strategist employing highly customized content to get niche pharma clients • Partnered with the sales team to convert leads to paying customers • In-depth knowledge of the pharma and healthcare industry and the target audience

Worked with a variety of clients wearing several hats and assisting their businesses to scale up. • Led global press marketing resulting in extensive coverage by top publications for a high-profile report – Client StartupBlink (a global startup ecosystem map and research center based out of Tel Aviv) • Managed social media (especially Facebook groups) to increase social activity and engagement, created high ranking SEO friendly blogs - Client StartupBlink • Increased online ordering by 10% by running FB ads and email marketing during peak Christmas rush – Client Fonteyne The Kitchen (a food catering company based out of Brussels) • Consultation and creation of streamlined social media and email marketing processes for their marketing team – Client Fonteyne The Kitchen • Drafted press releases, articles, newsletters, and creative ideation and strategy for the social media posts – Client Conqueror Freight Network (a freight network company based out of Valladolid) • Blogged for several global clients on various topics like ICO (Initial Coin Offerings), math learning for dyslexics, software for charity management, marketing, and SEO topics, coworking, cryptocurrency, etc.

Digital Platform Management • Set up the website with a digital agency, focussing on a smooth UX and clear CTA (Call to action) for our target audience • Set up all social media channels and a content strategy for the digital presence • Updated website regularly for current content and relevancy • Blogged actively and regularly, reviewed and edited old blogs as per the latest product changes • Increased engagement and brand building by using social media ads and Quora, ran successful email marketing campaigns (email open rates of 40%) • Performed SEO audits of the website, created lists of high volume keywords, on-page SEO, reviewed competitor SEO practices and keywords Agency Management • Managed agency relationships single-handedly and ensured smooth day-to-day operations • Closely monitored marketing spend, cross-checked agency costs, and ensured they stay on track regularly • Coached the agency to get on board with our company’s mission and vision, ensuring all their deliverables focus on brand building Networking, Strategy & Execution • Networked at various business forums such as TiE, Microsoft Ventures, iSPIRT, NASSCOM Product Conclave, etc. • Product Launch - Created and executed a successful marketing strategy building a prospective client base for Zapty at NASSCOM Product Conclave in 2015 • Created product videos & GIF animations; marketing collateral like banners, business cards, T-shirts, etc. • Conducted recruiting activities like shortlisting candidates, conducting interviews, etc.

• Web content management of the entire Deloitte Canada online site and timely publishing of critical press releases • Social media assignments - writing and updating company tweets, using TweetReach to gather competitor information • Active part of Communications group – Created, managed, and published the internal newsletter from the leadership catering to an audience of 250+ employees in India & the USA

As an intern in Honeywell, I was involved in Knowledge Management within the organization. My role required me to assist in imparting KM sessions to the critical teams within Honeywell and evaluating their KM practices. Also, I did SNA (Social Network Analysis) & KNA (Knowledge Network Analysis) and Competency Mapping of various critical teams.