Sodany Ly
Expert Marketing - PMM, Stratégie & Growth
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Consultante marketing freelance avec 10 ans d'expérience, je travaille avec des startups et scale-ups sur l'ensemble du spectre marketing : positionnement, messaging, lancement produit et planification média. Mon approche couvre aussi bien la stratégie que l'exécution: du framework messaging au GTM, gestion des leviers marketings etc. J'ai une expertise forte en santé, wellness et consumer tech, sur des produits qui combinent hardware, application mobile et données
Expérience de travail
Product Marketing Manager Lead
Polsen HealthFreelance
avr. 2025 - Présent
1 an 7 mois
À distance
- Drove brand repositioning and messaging strategy grounded in user research (qualitative guided interviews, profiling & segmentation, homepage testing) - Supported product feature launches from naming to go-to-market execution - Defined page strategy and developed briefs for landing pages and product pages - Delivered competitive positioning audit with actionable recommendations
Marketing Project Manager (Freelance)
LumAppsFreelance
juil. 2024 - janv. 2025
7 mois
Paris, France
- Implement & drive new campaign management process & tools from scoping, execution to monitoring (eg. Win Google Workspace clients) - Defined cross-team initiatives roadmap and priorization matrix for H2 calendar - Revamped B2B pitch decks per use case and sector
Withings
juil. 2016 - déc. 2023
7 ans 6 mois
92130 Issy-les-Moulineaux, France
Growth Strategy & Ops Officer
août 2022 - déc. 2023
1 an 5 mois
92130 Issy-les-Moulineaux, France
- Identifying and recommending growth opportunities that support revenue and margin growth, while ensuring alignment with business plans and distribution strategies. - Elaborating and coordinating operational plans with internal teams, tracking progress through OKRs, and aligning marketing and sales calendars. - Managing the entire marketing budget and determining allocation between different channels resulting in increased ROI and improved cost-efficiency - Managing and leading strategic cross-functional projects such as brand platform redesigns and transitions (Koto agency
Interim Chief Marketing Officer
oct. 2021 - juil. 2022
10 mois
92130 Issy-les-Moulineaux, France
- Led team of 35+ (Boston, France) including 4 direct reports - Responsible for B2C target in partner with Sales & Finance: key growth initiatives, investment strategy, execution & monitoring - GTM strategy for new product launches: event organisation CES trade show, product marketing strategy, PR, amplification campaigns
B2C Marketing Lead
févr. 2021 - oct. 2021
9 mois
92130 Issy-les-Moulineaux, France
Responsible for leading strategic recommendations to grow consumer business (+: prioritizing cross-functional tactics, coordinate high-time calendar, marketing budget allocation (10+ m€)
Online Paid Media Manager
août 2018 - mai 2021
2 ans 10 mois
Paris Area, France
Responsible for traffic & conversion online investments [3m€]: social , SEM, display, native advertising; working creative studios, external agencies & partners
Marketing Performance Analyst, Withings
juil. 2016 - juil. 2019
3 ans 1 mois
Région de Paris, France
• Assess online marketing performance and identify data-driven recommendations for optimization (Facebook Ads, retargeting AdRoll, Google Adwords, Shopping Ads, Bing Ads, programmatic display) • Build and manage our tracking and web analytics tools : Google Analytics, Google Tag Manager, website personalisation (Qubit), marketing attribution (Mazeberry), ad tracking (DoubleClick Campaign Manager)
Assistant Marketing Project Manager - Mobile app
Pierre & Vacances Center Parcs Group
févr. 2015 - juil. 2015
6 mois
Paris, France
• Support the conception and launch of Center Parcs' mobile app dedicated to accompany customers during their stay • Follow-up app's development with the agency (regular meeting, features test and validation,..) • Preparation and execution of the communication plan for the app's launch • Creation of training tools for employees • Strategic monitoring of tourism and digital trends
Assistant Marketing Project Manager - Mobile app
Shopmium
juil. 2014 - janv. 2015
7 mois
Région de Paris, France
• Coordination of promotional campaigns for key accounts (FMCG, tech, fashion) : creative brief, implementation, test and validation • Follow-up and monitoring of the campaign's budget and results • Reporting and post-campaign analysis
Formation
ESCP Business School
Master in Management (Programme Grande École)
2012 - 2016
4 ans 2 mois
Lycée Marcelin Berthelot
CPGE Commerce (ECS)
2010 - 2012
2 ans 2 mois
Licences et certifications
Google Analytics Individual Qualification
Délivré le : avr. 2018
DoubleClick Campaign Manager Basics
Délivré le : avr. 2018
Portfolio
Product Marketing + Launches
