Sofia Blili

Consultante en gestion de projets transverses

Salary / Daily rate

Paris, France

Mobility: 14000 Caen, Rennes, ...

Freelance

Can come onsite

Skills

CRMJavaSEOAWSSalesforce

Languages

EnglishFrenchSpanish

About me

Intro

Forte d'une expérience de 10 ans dans notre capitale (dont 3 en cabinet de conseil), j'ai eu la chance d'exercer dans de beaux groupes issus de secteurs d'activité variés (énergie, tourisme, cosmétique, aéronautique). Ma double casquette Marketing & IT me confère une aisance dans la conception de nouveaux parcours digitalisés et innovants📱tant du point de vue de l'utilisateur que de la marque 🤝 Aujourd'hui, j'aspire à mettre mes compétences au service de vos objectifs 💯

Links

Work experience

Consultante en gestion de projet 360°

WOLD Freelance

Feb 2025 - Present

1 year 9 months

Paris, France

PMO Marketing & Communication pour le programme de fidélité Flying Blue (Air France - KLM) - Coordination de la célébration des 20 ans du programme de fidélité sur de multiples canaux (mail, réseaux sociaux, display, affichage en aéroport, presse, événementiel clients & employés). - Supervision de création audiovisuelle (script, prod, repérages, retroplanning, post-prod) - Social Media management (calendrier, contenu, influence) - Suivi de la création d'assets social media, print & packaging - Coordination d’une team créative + boîte de production + prestataires - Négociation de sponsoring avec nos principaux partenaires - Worldwide

Membre du collectif Away We Go

Away We GoFreelance

Jan 2025 - Present

1 year 10 months

Pour démarrer ma nouvelle aventure entrepreneuriale j'ai voulu intégrer le 1er collectif de freelances dans le secteur du tourisme, car devenir indépendant ne signifie pas s'isoler, mais s'entourer des bonnes personnes pour exceller, ensemble 🌎

Adone Conseil

Nov 2021 - Dec 2024

3 years 2 months

Paris, France

Consultante senior en transformation digitale - L'Oréal

Nov 2021 - Dec 2024

3 years 2 months

Paris, France

Durant plus de 3 ans, j'ai eu le plaisir d'accompagner le groupe L'Oréal dans le pilotage de projets digitaux à forte valeur stratégique. > Cadrage du programme de fidélité de Prada Beauty sur les volets IT, juridiques, CRM, e-commerce, communication/brief agence ; > Optimisation UX des sites Web Vichy et coordination de leur connexion CRM (enjeux : traffic, collecte de données et activation) ; > Pilotage de la performance e-commerce des marchés de la division LDB comportant 6 marques, worldwide (analyse de KPIs, animation de la communauté e-commerce, organisation de réunions d'échanges entre pairs, présentations CODIR ou événements biannuels du groupe) ; > PMO CRM Groupe : coordination d’une roadmap couvrant l’ensemble des marques et pays du groupe (130 déploiements/an), POC CRM (personnalisation de l’expérience client sur l’acquisition et l’activation), optimisation de process de création d’e-mail ; > PMO événementiel pour SkinCeuticals.

Customer Centricity Expert

Apr 2022 - Jul 2024

2 years 4 months

Paris, France

Responsable marketing de la practice Customer Centricity du cabinet Adone Conseil, j'assure la publication d'articles, l'organisation de workshops & bootcamps, ainsi que l'animation de nos réseaux sociaux, afin de proposer du contenu de qualité tant à nos lecteurs internes qu'externes, portant sur la Customer Centricity (= sensibilité particulière portée à l'expérience client).

Intervenante extérieure - Master Marketing International et Management

IAE AngersFreelance

Jan 2024 - Oct 2024

10 months

Angers, France

J'ai l'honneur d'intervenir ponctuellement auprès des étudiants du Master Marketing International et Management de l'IAE d'Angers afin d'accompagner les étudiants dans leur recherche de stage à l'étranger et les préparer au monde professionnel.

Customer Relationship Project Manager in Tourism - BNGF

Pierre & Vacances - Center Parcs Group

Jan 2019 - Oct 2021

2 years 10 months

Paris 19, France

As a Digital Project Manager for 10 customer contact centers located in Europe, I work on transverse topics: - INNOVATION & CONVERSATIONNAL : as a responsible for the innovation goals of my Departement, I built a conversationnal strategy according to our customers needs and behaviors. -> Benchmarking innovative solutions on this market, meeting start-up, testing via POC methods and deploying new solutions in the different CCC. Example ; deployement of an SMS solution in Purecloud to push text messages to our customers and manage SMS campaigns in our different markets. -> Also part of the 30 volunteers composing the PVCP Group's Innovation team. - CRM : as a Responsible for softwares improvement, my mission is to shape our CRM in order to fit the needs of our sales force and to develop a new commercial dynamic both customer centric and omni channel oriented. - TOOLS IMPROVEMENT : Improving the IT tools in order to fit the users' expectations and drive the business performance by understanding their needs, proposing solutions co-designed with IT developers and deploying new features to end users (training and change driving). In France, Netherlands, Belgium, Germany, UK, Spain and Portugal. -> AS400, Purecloud (Genesys), eMite, Survey Dynamix, internal booking and knowledge management softwares - HOME OFFICE : the last sanitary events made me coordinate the home office for 9 CCC teams. In less than 5 days we has been able to take 92% of our inbound calls in different European countries. - GDPR : as a responsible for GDPR concerns in this Departiment, I work closely with the DPO of the company in order to fit our IT tools and business processes with the European General Data Protection Reglementation (GDPR). - Transverse company's projects : representing the Customer Contact Centers Department in several governance meetings alongside other Departments (implementation of new pricing strategy, revamping of e-mail templates, etc.)

Innovation Ambassador

Groupe Pierre & Vacances - Center Parcs

Jan 2020 - Oct 2021

1 year 10 months

Paris, France

Membre active du programme Innovation du groupe, parmi 30 ambassadeurs volontaires. - Participation à des ateliers de cocréation visant à identifier les pain points clients et trouver des solutions dans une démarche d'amélioration continue de l'expérience client - Identification de use cases customer centrics - Sourcing de Start-ups - Pilotage de POC en partenariat avec ces Start-up - REX & déploiement des POCs probants.

Working Holliday Visa in New Zealand

Auckland

Jun 2018 - Oct 2018

5 months

Auckland, New Zealand

I spent 3 months in New Zealand as an au pair. I was in charge of 4 children on a two week rotation and I traveled around the country during the weeks I was off. The woofing was a good way to discover the region from the inside and to meet the inhabitants and their culture. Travelling by my own, abled me to: - To get out of my comfort zone ; - To get in touch with a lot of people ; - To develop my sefl-confidence and my self-knowledge ; I had never lived abroad before, this experience completed my 5 years at the University. That made me grown and learn a lot, I think it's fundamental for a new graduate waiting for more responsibilities.

EDF

Sep 2015 - Mar 2018

2 years 7 months

Région de Paris, France

Consultante CRM

Oct 2017 - Mar 2018

6 months

Région de Paris, France

A la fin de mon apprentissage, j'ai eu l'opportunité d'aider l'équipe CRM d'EDF Entreprises à déployer une nouvelle fonctionnalité auprès de ses 21 contact centers (2 500 personnes). • Déploiement, formation et pilotage de la bonne appropriation de cette fonctionnalité par toutes les équipes ; • Animation des équipes pilotes (4 contact centers, 200 personnes) ; • Interventions régulières dans les différentes instances et comités de pilotages ; • Rédaction d'un support pédagogique à destination de tous les utilisateurs (toujours utilisé et diffusé aujourd'hui). Compétences développées : • Management et coordination de projets ; • Conduite du changement et formation d'équipes ; • Dévelopement des connaissances relatives aux CRM

Marketing strategy and Innovation for services B2B

Sep 2016 - Oct 2017

1 year 2 months

Paris, France

Worked within the marketing direction of the B2B branch of EDF. EDF is the largest electricity utility company worldwide. I worked on topics related to marketing segmentation, customer knowledge and innovation of services, in order to support EDF in its conquest spirit. More precisely, I worked on : • Initiation and completion of a knowledge management project (Sharepoint). • Creation of a market survey among 80 professional clients or prospects, in three months, in order to identify new business targets. • Design of market studies through a sectorial approach to help product managers reach their market more efficiently. • Benchmarking of the main competitors • Drove of the deployment of offers and products through the local sales networks. I developed numerous skills : • Research and analysis of economic and marketing datas • Strategic benchmarking • Management and coordination of a whole team project • Teaching skills through sales force and product managers

BtoB market animation (apprenticeship)

Sep 2015 - Oct 2016

1 year 2 months

Paris, France

This first apprenticeship year at the EDF‘s Marketing Direction get me a foot on the ladder on numerous topics that I’m still developing and presenting to other EDF branches. My accomplishments : • Contributed to the redesign of the BtoB marketing segmentation • Creation and implementation of a new digital catalog through the regional districts • Led brainstorming sessions for product innovation • Production of short-term and long-term sales forecasts and monitoring of business performances • Public presentation in plenary assembly Skills I developed : • Meeting management • Brainstorming for product innovation • Analysis of commercial performances • Socialization in a professional environment • Public presentation and conviction skills

Administrative and commercial assistant (summer job)

BLOT IMMOBILIER

Jul 2015 - Aug 2015

2 months

Saint-Malo, France

• Advertising management (newspaper, website and showcase) • Business results statistics

Junior marketing projet manager (internship)

FNAIM, NATIONAL FEDERATION OF REAL ESTATE AGENTS

Mar 2015 - Jul 2015

5 months

Paris, France

• Creation of communication supports • Organization of 2 partner events (Eiffel Tower and Paris Congress Palace)


Education

IAE Paris-Est

Master’s Degree In Marketing And Management – Major of service design

2015 - 2017

2 years 2 months

Université Paris-Est Marne-la-Vallée

Three-Year Degree In Economy And Management – Specialized In Marketing

2014 - 2015

1 year 2 months

IUT de Saint-Malo, Rennes 1 university, Saint-Malo, France

Two-year degree in business management– specialized in SME

2012 - 2014

2 years 2 months


Licenses & certifications

Digital Active

Issued: May 2025

Certified by Google

Professional Scrum Product Owner I (PSPO I)

Issued: Oct 2023

Certified by Scrum.org

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