Sofia Desbois

Program Manager

Salary / Daily rate

London, UK

Freelance

Can come onsite

Skills

OperationsContent StrategyNegotiationChange ManagementEmployer BrandingRisk ManagementBudgetingCopywritingCRMPress Relations

Languages

English (Native)French (Native)Spanish (Native)

About me

Intro

Programme & Project Manager with over 10 years’ experience delivering complex, cross-functional initiatives across technology, creative, media and cultural sectors. I specialise in bringing clarity, alignment and structure to fast-moving, multi-stakeholder environments - with experience spanning enterprise-level software, global employer brand development, and multi-market deployments across public, private and cultural sectors. Over my career I’ve overseen multi-million-pound portfolios and led international projects across EMEA, the Americas and APAC, partnering with major public-sector organisations (NHS England, the Environment Agency, the Department for Business and Trade), global private-sector brands (AB InBev, Accor, UCB Pharma), iconic cultural institutions (Royal Academy of Arts, V&A, the National Gallery, Modern Films, the Malta Pavilion at the Venice Biennale) and international media (ITV, M6, BeTV). I create order, rhythm and momentum in environments that need calm, structure and thoughtful execution. Whether clarifying a strategic objective or designing a delivery blueprint - or outside of work, discovering long-distance cycling routes and tackling a creative cooking project - I’m known for my analytical mindset, clear communication and ability to align people, plans and priorities so projects flow smoothly. I’m energised by turning complexity into something purposeful and navigable.

Links

Work experience

Program Manager

Fabric

Jul 2025 - Dec 2025

6 months

London, UK

Working across a post-merger organisation in a fast-moving enterprise software environment, I helped bring clarity, coordination, and structure to cross-functional delivery. My role centered on facilitating alignment across teams and maintaining steady delivery rhythms during a period of organisational transition. Key responsibilities & achievements: • Orchestrated cross-functional coordination across Professional Services, Engineering and regional delivery teams, enabling smoother day-to-day collaboration in a dynamic, scaling organisation. • Improve communication flows and delivery rhythms by facilitating regular touchpoints across time zones and ensuring the right information reaches the right people at the right time. • Partnered closely with team leads to align on timelines, resource planning and upcoming priorities, helping teams make informed, timely decisions. • Developed clear delivery documentation and reporting that provide visibility across workstreams and drive shared understanding of progress, risks and dependencies. • Supported the rollout of unified practices and workflows throughout the post-merger integration process, contributing to greater consistency, predictability and operational maturity.

TMP Worldwide UK

Jun 2022 - Jul 2025

3 years 2 months

London, UK

Senior Project Manager

Apr 2025 - Jul 2025

4 months

London, UK

I managed large-scale creative and digital projects for global clients across public and private sectors, working closely with strategy, creative, production and technology teams to deliver integrated employer brand work. Managing an annual portfolio of £1.5 million, I brought clarity, structure and strong delivery practices to cross-functional teams, balancing creative ambition with operational discipline, and helping stakeholders navigate complexity to produce impactful employer brand experiences. Key responsibilities & achievements: • Led multi-phase employer brand, digital and creative projects for major organisations including NHS England, the Environment Agency, the Department for Business and Trade, Accor, UCB Pharma and AB InBev. • Managed a portfolio of 12+ concurrent projects, overseeing scopes, budgets, timelines, risks and cross-disciplinary workflows. • Improved time and resource recovery by 24% year-on-year through better scoping, clearer governance and proactive risk management. • Coordinated work across Strategy, Insight, Creative, Digital, Social and Technology teams to ensure aligned delivery and cross-functional cohesion. • Developed structured delivery frameworks — RAID logs, milestone plans, reconciliation templates, change-control processes and reporting rhythms. • Oversaw multilingual, multi-market campaigns across EMEA, the US and APAC, ensuring accurate localisation and consistent creative execution. • Supported commercial management through budget shaping and forecasting — introducing a 5% FX hedge to mitigate financial risk from currency volatility. • Provided senior client communication and expectation-setting, ensuring clarity on priorities, sequencing and resourcing. • Facilitated workshops, discovery sessions and alignment meetings to clarify requirements, unblock progress and maintain delivery momentum.

Project Manager

Jun 2022 - Jul 2025

3 years 2 months

Greater London, England, United Kingdom

Account Manager

Margaret_

Nov 2021 - May 2022

7 months

Greater London, England, United Kingdom

I managed international media and communications projects for high-profile cultural clients, delivering press activity across European, UK and US markets. I coordinated timelines, deliverables, budgets and stakeholder expectations, maintaining quality across complex, fast-paced, cross-cultural delivery cycles. Key responsibilities & achievements: • Delivered press strategies and media outreach for organisations including Modern Films, The Photographers’ Gallery, and the Malta Pavilion at the Venice Biennale. • Coordinated project delivery across EU, UK and US markets, ensuring alignment between clients, press teams and internal stakeholders. • Managed day-to-day communication with journalists, curators, producers and cultural partners across multiple countries and time zones. • Oversaw campaign logistics, asset management and press materials, ensuring accuracy and timely delivery under tight deadlines. • Supported press screenings, stakeholder briefings and event-related activity during festival and exhibition cycles. • Ensured consistent quality of output by managing approvals and tracking deliverables across fast-moving schedules.

Press Relations Manager

Reiber

Aug 2018 - Oct 2021

3 years 3 months

London, UK

I led international communications projects for high-profile cultural institutions, managing senior client relationships, coordinating European media stakeholders and delivering coverage aligned with strategic objectives. I oversaw day-to-day delivery across multiple markets and languages, maintaining alignment across regions, contributors and audiences. Key responsibilities & achievements: • Managed communications projects for organisations including the V&A, the National Gallery, the Royal Academy of Arts, The Albers Foundation, Lévy Gorvy Dyan, Galerie Philia, and the Berengo Foundation. • Coordinated media outreach and stakeholder engagement across major European markets, ensuring consistent messaging and project alignment. • Oversaw timelines, multilingual deliverables and approvals, working closely with curators, senior clients, external partners and international press teams. • Developed communications plans, media narratives and campaign structures tailored to diverse cultural contexts and market expectations. • Produced KPI-driven status reports, executive summaries and media analysis to support clear decision-making and client visibility. • Managed end-to-end delivery of press materials, interviews, assets and briefings, ensuring accuracy, quality control and timely execution.

Royal Academy of Arts

Feb 2016 - Aug 2018

2 years 7 months

London, UK

Loyalty Development Executive

Feb 2018 - Aug 2018

7 months

London, UK

I managed the end-to-end membership journey for 1,400+ members of the Academicians’ Room, overseeing engagement and data processes to improve accuracy, reporting and member tracking. I supported strategic engagement initiatives and collaborated across teams to deliver seamless member experiences aligned with wider organisational objectives. Key responsibilities & achievements: • Oversaw onboarding, renewals, member communications and event participation for 1,400+ members, ensuring a consistent and high-quality experience. • Supported the development of engagement plans and event programming to drive membership growth and retention. • Managed membership data and reporting processes, improving accuracy and visibility of member activity and interactions. • Coordinated with internal teams — events, marketing, visitor services and operations — ensuring alignment across initiatives and member touchpoints. • Delivered on-site support during key member events, ensuring smooth logistics and high standards of service.

Membership Assistant, the Academicians' Room

Feb 2016 - Mar 2018

2 years 2 months

Press & Marketing Assistant

The London Library

Nov 2013 - Dec 2014

1 year 2 months

14 St James's Square, London SW1Y 4LG

I contributed to membership growth and audience engagement by delivering marketing, events and media initiatives, coordinating internal teams and external partners to ensure high-quality, on-time activity. I supported data accuracy and reporting through careful management of the membership database, and helped strengthen structured delivery across member-focused campaigns. Key responsibilities & achievements: • Delivered marketing and outreach initiatives to support membership growth, including print materials, digital content, social media activity and partner promotions. • Coordinated internal teams and external suppliers to ensure campaigns, events and branded materials were produced on time and to quality expectations. • Managed the production of printed collateral end-to-end — from supplier research and cost comparison to quality assurance and delivery. • Identified and escalated manufacturing issues with evidence-based reporting, resulting in a 20% commercial adjustment. • Maintained accurate membership and communications data, improving tracking, reporting and audience insights. • Supported planning and delivery of member recruitment events, providing on-site coordination and audience engagement support.

Marketing Intern (Community Engagement)

Barbican Centre

Jan 2013 - Aug 2013

8 months

Silk Street, City of London, EC2Y 8DS

I supported marketing and audience engagement activity for major Barbican programmes, contributing to on-the-ground delivery, social media activity and ambassador coordination. I helped ensure consistent event support and smooth audience experiences across large-scale public events. Key responsibilities & achievements: • Supported marketing and promotional activity for key programmes including the ‘Wonder’ Weekender, ‘Beyond Barbican’ summer series and the FreeB Scheme. • Managed a team of 50 Barbican Ambassadors, providing scheduling, guidance and coordination during event delivery. • Contributed to the recruitment and training of 50 new Ambassadors, helping ensure consistent support across campaigns and visitor activities. • Assisted with on-site event operations, audience flow and public engagement during busy programme periods. • Delivered social media activity and ground-level outreach to boost awareness and attendance.

Marketing Work Experience

STUDIOCANAL Limited

Jul 2013 - Jul 2013

1 month

London, UK

Publicity Work Experience

STUDIOCANAL Limited

Nov 2012 - Nov 2012

1 month

London, UK


Education

Birkbeck, University of London

Master's degree, Arts Policy and Management

2014 - 2015

1 year 1 month

Grade: Merit

Focused on theories and principles of arts and cultural management, exploring the requirements and benefits of strategic management, balancing theory and practice. Arts Marketing Pathway Dissertation: Social Media within Multidisciplinary Art Centres: An Exploration of Usage and Management.

King's College London

BA (Hons), English Language & Communication, (Applied Linguistics)

2009 - 2013

4 years 1 month

Grade: Upper Second Class Honours

Focused on applied linguistics where I learned how to describe, analyse and research language. Modules included Sociolinguistics, Analysing Written Discourse and Critical Discourse Analysis & Electronic Media.

European School of Brussels III

High School, European Baccalaureate

1995 - 2009

14 years 1 month

Grade: 75%


Licenses & certifications

PRINCE2 Project Management Practitioner

Issued: Jun 2026

Certified by PeopleCert

PRINCE2 Project Management Foundation

Issued: May 2026

Certified by PeopleCert

Introduction to Generative AI

Issued: Apr 2026

Certified by Google

Introduction to Large Language Models

Issued: Apr 2026

Certified by Google

Introduction to Responsible AI

Issued: Apr 2026

Certified by Google

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