Sofia Megzari
Growth & Marketing Specialist
Salaire / Taux journalier
Paris, France
Freelance
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Expérience de travail
Freelance Growth & Marketing
Freelance
janv. 2022 - Présent
4 ans 10 mois
Paris, France
Exemples of companies I worked for as a fractional advisor: • Quartz : Business Development Specialist • Atlante : Growth & Revenue Lead • Klimb : Senior Marketing & Brand Partner • LumApps : Brand & Campaign Lead • Withings: Brand & Website Lead • Saqara : Interim Head of Growth
Qonto
févr. 2018 - mai 2021
3 ans 4 mois
Paris, France
Strategic Growth & Partnerships Expert
juil. 2020 - mai 2021
11 mois
Paris, France
Monetization Manager
déc. 2018 - juil. 2020
1 an 8 mois
Paris Area, France
・ Increased ARPU with targeted CRM campaigns (Onboarding, Activation...) ・ Worked on a new pricing model to meet with MRR targets ・ Analyzed customer base and created a predictive scoring model with Data team
Market Manager
juin 2018 - déc. 2018
7 mois
Paris Area, France
・ Developed strategic partnerships with iZettle & AXA (from negotiation until launch) ・ Prepared research on new market landscapes and potential new partnerships ・ Managed and trained a team of 4 Customer Success agents for Growth purposes
Business Developer
févr. 2018 - mai 2018
4 mois
Paris Area, France
・ 1st Business Developer, proactively generated my leads of potential Premium clients ・ Designed outbound Sales strategies and worked with Growth team for lead generation ・ Helped to implement Sales tools with Growth Engineers (Salesforce...)
Co-Founder
Vegg'up
déc. 2016 - déc. 2017
1 an 1 mois
Paris Area, France
Vegg'up is the first app for people embracing a plant-based diet - Incubateur HEC @ Station F - Set up a network of 20+ food influencers and partners, including a national food distributor - Developed brand awareness through social media, SEO, newsletters and PR (5K followers) - Raised 20K€ through national startup competitions
Business Analyst, Northern & Eastern Europe
InterContinental Hotels Group
févr. 2016 - juil. 2016
6 mois
Paris, France
- Led market research for new hotel projects in Turkey, Switzerland and Poland - Provided financial reports and feasibility studies ensuring new deals are profitable - Prepared the development strategy for Romania - Organised IHG France 2016 Roadshow, gathering 40+ investors and hotel owners
Marketing & Product Development Intern
Maesa Group
août 2015 - janv. 2016
6 mois
New York, État de New York, États-Unis
- Trained by IFF, Givaudan and Fragrance Resources to Fragrance knowledge - Worked with executive members in setting a marketing positioning to develop new and existing fragrances - Led extensive internal and external follow-up on packaging, samples, pricing and artwork - Communicated with all departments to ensure new products met quality standards - Designed weekly newsletters to keep team on the forefront of emerging industry trends
Formation
HEC Paris
Grande Ecole Master in Management, Major in Digital Business
2014 - 2017
3 ans 1 mois
Université Paris Dauphine - PSL
Bachelor of Arts (B.A.), Applied Economics and Financial Engineering
2010 - 2014
4 ans 1 mois
Galatasaray Üniversitesi
Erasmus Exchange Program in Istanbul
2012 - 2013
1 an 1 mois
Lycée Paul Valéry
Scientific Baccalauréat
2007 - 2010
3 ans 1 mois
Résultat : Highest Honours
Licences et certifications
Digital Marketing - Digital Active
Délivré le : juil. 2016