Sofiane Desille

Intégré l’IA générative dans les process créatifs, permettant de réduire les délais de production de 34%. Structuré la collaboration inter-équipes via Trello, fluidifiant la gestion et la priorisation des activations. Créé une charte graphique CRM pour garantir une cohérence visuelle et éditoriale sur toutes les communications produit. Déployé des campagnes omnicanales (Google Ads, Meta Ads, CRM, WhatsApp) en assurant +6,5% de CTR CRM et +12% de conversion. Coordonné agences et freelances, renforçant la qualité et l’alignement des activations marketing.

Creation and deployment of brand identity: creation of the Brand Book Content, Graphic Charter, and "Tone of Voice." Photo and video shoots: defining the visual strategy, selecting service providers, managing shoots dedicated to promotional, internal, social, and product communications. Development of an omnichannel content strategy: rebranding to ensure coherence and stronger impact. Management of visual and textual content production for EMEA print and digital campaigns: TV ads, OOH video, subway ads, magazines, Google Ads, Meta Ads, newsletters, etc., in collaboration with various Marketing teams. Social Media Strategy: redefining the strategy, managing the editorial calendar, performance analysis, and optimizing the Instagram and YouTube strategy. Deployment of an agile method via Notion: optimizing project management and increasing productivity for the entire Marketing team. Management of the creative team. Significant results: Redefinition of the brand's positioning through a brand identity tailored to the target audience. Increased Instagram follower base by +50%. Coordinated 3 photo and video shoots, which led to the deployment of 3 subway campaigns and 3 TV spots in 2024. Over 4,200 assets deployed per year across 16 different markets.

Created global visual toolkits to unify internal communication. Defined a dedicated visual identity for the CDMO, strengthening its distinctiveness. Produced internal videos and narrative content to showcase key initiatives. Developed visual storytelling for strategic projects, improving impact and team adoption. Designed strategic presentations for the Executive Committee (2026–2028 vision) to align long-term goals.

Défini la stratégie et conçu la charte visuelle pour le lancement d’une nouvelle gamme de Make Up, ce qui a assuré un positionnement clair et différenciant. Conçu UX/UI pour CRM & landing pages, générant un taux de conversion moyen de 25 %. Optimisé les performances créatives sur Instagram et TikTok, atteignant 6 % de conversion grâce à un ciblage affiné et des visuels percutants. Créé des assets (statiques, vidéos, wording) pour Google Ads, Performance Max, Meta Ads et e-shop, ce qui a augmenté le trafic de +12 %. Amélioré les KPIs CRM, avec +15 % d’ouverture et +8 % de CTR sur les newsletters grâce à une meilleure hiérarchisation de l’information.

Rolled out the brand identity for a new beauty range across digital and print touchpoints. Aligned digital branding and optimized Meta & Google assets to boost campaign performance. Created impactful videos and copy, maximizing social engagement. Designed visuals for Google Ads, Meta Ads, CRM and e-shop, ensuring cross-channel coherence. Led a two-phase SMA plan (awareness + conversion), including 3 carousels, 10 reels, 3 posts, 10 Google Ads and 10 site visuals; integrated motion design to increase appeal and recall.

Défini et déployé la stratégie organique TikTok, augmentant la portée organique et la viralité. Adapté les créations aux trends TikTok, ce qui a boosté l’engagement et la visibilité des contenus. Conçu et scénarisé des vidéos natives, générant un wording engageant et adapté aux audiences. Produit des vidéos dédiées TikTok, renforçant la notoriété et la proximité de la marque sur la plateforme.

Design of the graphic charter: redesign of the visual identity and deployment across all print and digital media. Social Media Strategy: development and implementation of a targeted content strategy for Instagram, strengthening brand awareness and user engagement. Redesign of visual identity and "Tone of Voice" for CRM activations in collaboration with the CRM team. Evolution of Marketing and Design strategy: creation of print and digital EMEA campaigns for magazines, Google Ads, Meta Ads, newsletters, etc., in collaboration with various teams, and integration of Motion Design into marketing campaigns. Implementation of the Agile method via Jira for the entire Marketing team. Management of the Design team. Significant results: Design of the new graphic charter and revamp of all offline and online campaigns. Overhaul of the team’s workflow leading to a +250% increase in graphic production.

Development and premiumization of CRM materials: design and modernization of templates. Evolution of business trigger strategy: in collaboration with the CRM team, evolving business use cases like Abandoned Cart and Product View Bounce for better conversion rates. Redesign of digital assets for EMEA websites: contribution to improving UX in collaboration with the e-shop team. Development of a new Jira workflow. Management of a freelance team member. Significant results: increased newsletter production from 35 to over 120 per week. Improved business trigger CVR by +8%.

Design of graphic charters for Cardayz and PSA Retail. UX and UI design of landing pages in HTML/CSS with SASS. Integration of Motion Design into marketing operations. Creation of assets for CRM campaigns, both offline and online, for the EMEA markets of PSA Group brands (Peugeot, Citroën, DS Automobiles, Opel, Cardayz, and PSA Retail). Implementation of a workflow via Jira for the marketing team. Significant results: created over 8,000 visuals in one month for Google Ads and Facebook Ads campaigns covering the EMEA region for the group’s six brands.

Development of brand identity and "Tone of Voice". Creation of offline and online communication materials. Internalization and management of a photo and video studio. UX and UI design of white-label mobile apps. Management of Instagram, Facebook, and YouTube social media accounts. Significant results: managed over 20 interview shoots and video recordings per year. Organized and implemented PR events.

Briefing with clients Creation of photo compositions and retouching for posters and Blu-ray/DVD covers Setup and creation of Google Ads and web banners (Flash formats) Setup and creation of motion design for social media posts

Briefing with clients Web design for showcase websites and e-shops Creation of blog articles Creation and adaptation of all graphic assets used by the group's brands: social media posts and stories, Facebook Ads, Google Ads, newsletters, flyers, brochures, promotional items, stands, etc.