David Williams

I’m an SEO specialist with long-term, hands-on experience building, optimising, and scaling websites across multiple industries. I’ve been working in SEO since 2010 and have published more than 2,000 articles, covering everything from content planning and on-page optimisation to technical SEO and performance tracking. My work spans international SEO, local SEO, and more recently AI and GEO-focused optimisation, helping sites stay visible as search shifts toward AI-driven discovery. I focus on strong fundamentals: search intent, structure, internal linking, clean technical setups, and content that actually earns traffic and authority over time. I’m comfortable working with tools like Google Search Console, GA, Ahrefs, Screaming Frog, and WordPress, and I regularly translate data into clear, practical actions. I’ve worked independently and with distributed teams, often supporting growth, content, and product efforts behind the scenes by keeping execution clean, reporting accurate, and priorities focused on what moves the needle. I value consistency, ownership, and doing things properly, especially in environments where trust, autonomy, and results matter more than noise.