Solene Balaire
Senior Data Analyst | BI & Data Visualization
Salaire / Taux journalier
47600 Francescas, France
Freelance
Expertises
Langues
À propos
Introduction
Senior Data Analyst with 3+ years delivering strategic analytics for C-level executives at Carrefour, Sephora, and Fnac Darty. Led BI migration projects across 5 business units, designed international executive reporting frameworks, and deployed customer analytics ecosystems. Expert in Tableau, Power BI, SQL, dbt, and BigQuery—bridging data science insights with actionable business strategy for retail and e-commerce leaders.
Expérience de travail
Artefact
sept. 2021 - Présent
5 ans 2 mois
Paris, France
Senior Data Analyst
déc. 2022 - Présent
3 ans 11 mois
Paris, France
Clients grands comptes : Carrefour · Sephora · Fnac Darty · Shiseido · Fortenova · Orange Carrefour · Migration BI Lead Piloté la migration du portfolio de dashboards stratégiques de MicroStrategy vers Tableau sur 5 Business Units. Structuré la roadmap de migration, priorisé par criticité business, coordonné les équipes business, IT et data en sprints Agile. Assuré la continuité opérationnelle, la cohérence des KPIs et l'adoption du nouvel environnement. Tableau · MicroStrategy · SQL · Agile Sephora · Product Analytics Lead Conçu et structuré le framework de reporting Power BI exécutif international pour le COMEX — consolidant les données retail, e-commerce et client sur des sources régionales hétérogènes. Cadré les besoins avec les équipes marketing global, retail et finance. Présenté les livrables aux parties prenantes C-level. Power BI · SQL · Data Modeling · Semantic Layer Fnac Darty · Customer Analytics Lead Déployé un écosystème analytics valeur client (CLTV, RFM, segmentation) pour piloter la stratégie CRM et acquisition. Traduit les outputs data science en cas d'usage business actionnables. Conçu les dashboards COMEX, CRM et équipes acquisition. SQL · dbt · Looker · BigQuery Shiseido · BI Lead Designé et industrialisé des dashboards multi-domaines (client, produit, retail) sous Tableau. Collecté les besoins, coordonné les stakeholders business et data, déployé en production avec accompagnement à l'adoption. Tableau · Redshift · SQL · Data Modeling Fortenova · BI Product Owner Piloté le backlog d'un projet BI international sur GCP. Développé des dashboards Looker Studio, contribué aux workflows dbt, formé les équipes métier au self-service analytics. GCP · BigQuery · dbt · Looker Studio · SQL Orange · Data Analyst Analysé la performance des campagnes marketing et audiences. Automatisé le reporting des indicateurs clés et structuré les datasets pour les analyses récurrentes. SQL · BigQuery · Looker Studio
Data Analyst
sept. 2021 - déc. 2022
1 an 4 mois
Global Visual Merchandising Project Manager
MAKE UP FOR EVER
nov. 2018 - août 2021
2 ans 10 mois
7620 Paris, Danemark
• Worlwide recommendations of 360° POS animations & retail experience • Driving the strategy, the concept & the development of launch tools in POS (All retails) starting from creative brief to POS delivery (Windows, POSM, Training book, GWP), collaborative work with internal teams, local teams and external partners • Forecast analysis: consolidation/rechallenge for each launch of region figures versus brand expectations • Analysis of KPIs & Best pratices post launch • Managment of Sell-in and Budget rentability
Walgreens Boots Alliance
janv. 2017 - déc. 2018
2 ans
Londres, Royaume-Uni
International Visual Merchandising Assistant Manager - Bath Body Hair, Cosmetics and Accessories
avr. 2018 - déc. 2018
9 mois
Londres, Royaume-Uni
• Be the point of contact of Account Manager, Brand Activation Team and Retailer across EMEA Boots Franchises • Drive forward the briefing of all NPD and stand updates with Account Managers and Suppliers based on the Marketing calendar and VM calendar. • Working in collaboration with commercial team & brand team to ensure the merchandising strategy and planners are relevant and consistent across the markets (Npd, disc, ..), • Analysis of Gondola productivity (spread of sales versus spread of spaces) and market insights to build Merchandising recommendations and yearly VM calendar across the EMEA markets • Improvement of efficiencies & consistency with suppliers, bulk orders, aligning artworks and components across countries to reduce the amount of components within global
Global Visual Merchandising Assistant Manager - Sleek Makeup
janv. 2017 - mai 2018
1 an 5 mois
Londres, Royaume-Uni
• Be the point of contact of distributors & retailer accross the globe ( Boots, Superdrug, Sephora, Muller, Landmark) • Drive forward the briefing of all NPD and stand updates with Account Managers and Suppliers based on the Marketing calendar and VM calendar. • Improvement of efficencies & consistency with suppliers, bulk orders, aligning artworks and components across countries to reduce the amount of components within global • Drive forward ad hoc project ( shop in shop, new fixture roll out, gondola productivity improvement
Assistant Project Manager
Henkel
juin 2016 - déc. 2016
7 mois
Hoyland, Barnsley S74, Royaume-Uni
• Implementation of the B2B E-shop technically and strategically (360 Marketing plan) • Product Launch plans (Market analysis, go to market strategy) • Organization of Sales Conference • Implementation of a new model of incentive • Support the Creation and implementation of Schwarzkopf Professional stand at salon international
Assistant in Retail Animation Projects (Christmas and thematic animation)
SEPHORA
févr. 2015 - août 2015
7 mois
7620 Paris, Danemark
• Monitoring and following the production and delivery of the Posm package trough European Market (supplier, logistic, designers…) • Creation of the set up book and technical data books for the stores • Monitoring market orders and budget • Monitoring the implementation of a web-order tools for the subsidiaries • Assisting the choice of the Posm supplier for Christmas project • Daily operational support of the different markets Project management, brand sensitivity, challenge, cross functional team, multicultural environment
Assistant in Communication and Marketing
TWC-L'AMY
janv. 2014 - août 2014
8 mois
7620 Paris, Danemark
• Production and creation of marketing and sales tools (incentive, sales leaflet, book, merchandising) • PR agency management • Display development (briefing, supplier management…) • Organization of events and b2b exhibitions and of Implementation of a pop up store for Kenzo Management, self-reliance, initiative, brand sensitivity
Assistant Marketing and Advertising
GALERIES LAFAYETTE
juin 2013 - déc. 2013
7 mois
7620 Paris, Danemark
Groupe Galeries Lafayette •• Taking part to the production and creation of seasonal brochures _ Advertisers management _ Report of products selection _ Checking of captions _ Representative with the creation agency • Briefing for advertisement campaign and following up the production of materials Project management, organisation, rigour, creation
Head of the Organization
Talents Aiguilles
juin 2012 - juil. 2013
1 an 2 mois
Rouen Business School
• Management of a 30 people team • Organization of a Young Designers Contest in the City of Rouen (budget 2500 €, 250 Guests, 7 Jeunes Créateurs) • Organization of « Trophées de la mode 2012 », Inter-business school designers contest, (8 Grandes Ecoles de Commerce, budget 6500€) • Partnership and sponsorship follow up ( Galeries Lafayette, Institut Français de la Mode…)
Assistant Business Development and Communication Strategy counsellor ( internship)
Zmirov Communication
juin 2012 - déc. 2012
7 mois
Paris, France
Detection of communication needs, benchmark, and recommendation reports Set up and update of sales tools & Market research Brand sensitivity, analyses, organisation, relational
Formation
Ironhack
data analytics / data science bootcamp / data processing
2020 - 2020
1 mois
- Python, Web-scraping - SQL - Pandas & Data Visualization - Probabilities & Statistics - Tableau & Business Intelligence - Machine learning (Scikit, Statsmodels, Regressions, Clustering)
NEOMA Business School
Programme Grand Ecole , Marketing
2011 - 2015
4 ans 1 mois
IPECOM
Classe préparatoire economique option scientifique
2010 - 2011
1 an 1 mois
Dumont d'urville
Licences et certifications
Data Analytics Part-Time Bootcamp June 2020 Paris
Délivré le : déc. 2020
Prince 2
Délivré le : déc. 2015