
Solène L
Digital Marketing Manager | Growth Strategy
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital Marketing Manager with 5+ years driving growth for sustainability-focused companies. Achieved 186% user growth in 11 months through data-driven strategies and six-figure budget optimization. Specialized in SEO/SEA, analytics frameworks, and circular economy marketing with proven expertise in B2B SaaS growth hacking.
Expérience de travail
Shareholder
Team for the Planet
avr. 2024 - Présent
2 ans 7 mois
Team for the Planet create companies aimed at fighting greenhouse gas emissions, and is fully nonprofit. Be a shareholder and fight climate change here :
Digital Marketing Manager / Growth Hacker
Indigo Réemploi
oct. 2023 - déc. 2024
1 an 3 mois
Paris, France
Indigo Réemploi proposes numerical solutions to cities, territories and customers in order to promote circular economy. Being a digital marketing manager, I handle : - Strategy : Developed and implemented data-driven growth digital strategies, resulting in +186% user growth across different channels within 11 months. Managed and optimized a six-figure marketing budget. Successfully improved workflows within the unit. All of the digital marketing strategies from conception to application (SEO, SEA, emailing, social media...). - Analytics : Designed analytical frameworks to track and optimize 15+ KPIs. Provided and applied recommendation based on results. Monitored daily data output from SEO and SEA campaigns.
Tech Business Analyst
Egon Zehnder
janv. 2022 - mars 2023
1 an 3 mois
Paris, France
Business analyst in the Tech practice, working for clients in B2B/B2C SaaS, Tech and communications, Tech Startups & Scaleups, and tech-related companies. Brand & Market analysis : Conducted market research, benchmarking for 16+ SaaS startups, PE firms, and multinational across different industries (tech, luxury, finance...). Managed 14+ clients cross-functionally with other practices. Executive Search : Provided data-backed strategic recommendations to high-stakes clients, supporting C-level decision-making on executive hires and leadership structure. Client relations : Synthesized complex datasets into concise, insight-driven reports, delivering weekly presentations that shaped client decisions and brand strategies.
Communications Director
Prométhée Éducation
août 2018 - juil. 2022
4 ans
Paris, France
Communication : Defined and executed all digital media strategies, handled newsletters, SEO, content, and copywriting. Event planning : Organized internal and external events, covered different events communication, created communications plan for events. Managed Eloquence Contests in L1 french football clubs formations center. Management : Managed a team of 6+ volunteers, community management.
Administrative Assistant
Hôpitaux de Saint-Maurice
juin 2021 - août 2021
3 mois
69340 Francheville, France
- Administrative management of patient's files - Billing and data entry using management software - Patient reception
TOV - Marketing and HR Assistant
L'Oréal
juin 2020 - août 2020
3 mois
92300 Levallois-Perret, France
- Marketing : Assisted in campaign creation for La Roche Posay and other cosmetic brands. Redacted marketing reports of various product marketing strategies. Analyzed different KPIs to ensure GTM strategies success. - Organization improvement : Produced excel files to improve employees files organization, worked in-hand with the legal department.
TOV - HR Assistant
L'Oréal
juil. 2019 - juil. 2019
1 mois
92300 Levallois-Perret, France
Being an administrative assistant, i handled : - Contract management : Managed and organized employees files and year-end bonuses (100+ contracts), managed employees contracts issues and actualized contracts. - Improve organization : Produced excel files to improve employees files organization, worked in-hand with the legal department.
Formation
NEOMA Business School
Master 2 (M2)
2020 - 2024
4 ans 4 mois
Universität des Saarlandes
Master 1 (M1)
2023 - 2023
7 mois
CPGE Lycée Olympe de Gouges
2018 - 2020
2 ans
Lycée Champlain
Baccalauréat
2015 - 2018
2 ans 11 mois