Solène L

Digital Marketing Manager | Growth Strategy

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Stratégie MarketingGrowthCampagne de CommunicationRédaction d'articlesLead GenerationStratégie de ContenuStratégie de marqueMeta AdsGoogle AnalyticsFigmaSEAÉvénementielWeb AnalyticsCommunity managementGoogle AdsCanvaEmailingSEOCopywriting

Langues

Anglais (Maternelle)Français (Maternelle)Allemand

À propos

Introduction

Digital Marketing Manager with 5+ years driving growth for sustainability-focused companies. Achieved 186% user growth in 11 months through data-driven strategies and six-figure budget optimization. Specialized in SEO/SEA, analytics frameworks, and circular economy marketing with proven expertise in B2B SaaS growth hacking.

Liens

Expérience de travail

Shareholder

Team for the Planet

avr. 2024 - Présent

2 ans 7 mois

Team for the Planet create companies aimed at fighting greenhouse gas emissions, and is fully nonprofit. Be a shareholder and fight climate change here :

Digital Marketing Manager / Growth Hacker

Indigo Réemploi

oct. 2023 - déc. 2024

1 an 3 mois

Paris, France

Indigo Réemploi proposes numerical solutions to cities, territories and customers in order to promote circular economy. Being a digital marketing manager, I handle : - Strategy : Developed and implemented data-driven growth digital strategies, resulting in +186% user growth across different channels within 11 months. Managed and optimized a six-figure marketing budget. Successfully improved workflows within the unit. All of the digital marketing strategies from conception to application (SEO, SEA, emailing, social media...). - Analytics : Designed analytical frameworks to track and optimize 15+ KPIs. Provided and applied recommendation based on results. Monitored daily data output from SEO and SEA campaigns.

Tech Business Analyst

Egon Zehnder

janv. 2022 - mars 2023

1 an 3 mois

Paris, France

Business analyst in the Tech practice, working for clients in B2B/B2C SaaS, Tech and communications, Tech Startups & Scaleups, and tech-related companies. Brand & Market analysis : Conducted market research, benchmarking for 16+ SaaS startups, PE firms, and multinational across different industries (tech, luxury, finance...). Managed 14+ clients cross-functionally with other practices. Executive Search : Provided data-backed strategic recommendations to high-stakes clients, supporting C-level decision-making on executive hires and leadership structure. Client relations : Synthesized complex datasets into concise, insight-driven reports, delivering weekly presentations that shaped client decisions and brand strategies.

Communications Director

Prométhée Éducation

août 2018 - juil. 2022

4 ans

Paris, France

Communication : Defined and executed all digital media strategies, handled newsletters, SEO, content, and copywriting. Event planning : Organized internal and external events, covered different events communication, created communications plan for events. Managed Eloquence Contests in L1 french football clubs formations center. Management : Managed a team of 6+ volunteers, community management.

Administrative Assistant

Hôpitaux de Saint-Maurice

juin 2021 - août 2021

3 mois

69340 Francheville, France

- Administrative management of patient's files - Billing and data entry using management software - Patient reception

TOV - Marketing and HR Assistant

L'Oréal

juin 2020 - août 2020

3 mois

92300 Levallois-Perret, France

- Marketing : Assisted in campaign creation for La Roche Posay and other cosmetic brands. Redacted marketing reports of various product marketing strategies. Analyzed different KPIs to ensure GTM strategies success. - Organization improvement : Produced excel files to improve employees files organization, worked in-hand with the legal department.

TOV - HR Assistant

L'Oréal

juil. 2019 - juil. 2019

1 mois

92300 Levallois-Perret, France

Being an administrative assistant, i handled : - Contract management : Managed and organized employees files and year-end bonuses (100+ contracts), managed employees contracts issues and actualized contracts. - Improve organization : Produced excel files to improve employees files organization, worked in-hand with the legal department.


Formation

NEOMA Business School

Master 2 (M2)

2020 - 2024

4 ans 4 mois

Universität des Saarlandes

Master 1 (M1)

2023 - 2023

7 mois

CPGE Lycée Olympe de Gouges

2018 - 2020

2 ans

Lycée Champlain

Baccalauréat

2015 - 2018

2 ans 11 mois

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