Solène Labonne
Head of Marketing Operations
Salaire / Taux journalier
Bordeaux, France
Mobilité : Paris, Rennes, ...
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
CRM & Growth Marketing expert with 8+ years driving customer engagement and retention for B2B & B2C companies. Led multi-channel strategies that boosted conversion and upsell rates through data-driven personalization, A/B testing, and marketing automation. Specialized in Customer.io, lifecycle marketing, and combining technical skills (SQL) with strategic content to deliver measurable growth for your business.
Expérience de travail
Head of Marketing Operations
Little Worker
août 2025 - Présent
1 an 3 mois
Bordeaux, France
Head of CRM
Greenly | Certified B Corp
mars 2024 - août 2025
1 an 6 mois
- Spearheaded CRM strategy and execution for a B2B SaaS startup, leading a team of two to manage and optimize the customer journey. - Orchestrated the development and deployment of multi-channel campaigns in Customer.io, significantly improving customer conversion, retention, and upsell rates. - Employed a data-driven approach, leveraging A/B testing and customer segmentation to personalize communications and maximize campaign effectiveness. - Acted as the primary owner of the CRM platform, managing integrations and workflows to ensure a seamless and scalable marketing operation.
Little Worker
déc. 2018 - mars 2024
5 ans 4 mois
Bordeaux, France
Growth Marketing Manager
avr. 2020 - mars 2024
4 ans
Bordeaux, France
- Lead and execute the overall marketing strategy, focusing on aligning content, brand, and product marketing with business development goals - Leveraged CRM behavioral data to create personalized customer recommendations and communications - Collaborated with cross-functional teams, including design, marketing, and product, to ensure alignment of brand and content initiatives with business goals and objectives - Analyzed customer data and campaign reports to provide actionable insights, enabling data-driven decisions and presenting regular performance reports to senior management - Collaborated with the content team to develop targeted content, increasing organic traffic and improving lead generation
Brand Content Manager
déc. 2018 - mai 2020
1 an 6 mois
Région de Bordeaux, France
- Defined and created a 360-degree content strategy Managed 4 social media platforms and animated the community - Graphic design and Editorial content creation - Management of the sales’ pipeline and our partners network - Implemented marketing automation tools to streamline processes and improve efficiency
Growth Manager
INVIVOX
sept. 2017 - oct. 2018
1 an 2 mois
Région de Bordeaux, France
- Managed paid channel strategies across LinkedIn, Facebook, Instagram. - Analyzed campaign performance metrics and provided actionable insights to improve future campaigns - Developed content and segmentation strategies for commercial prospection - Animated the community on social media
Junior consultant
R2 - Agence Digitale
juin 2016 - juil. 2017
1 an 2 mois
Région de Rennes, France
- Wrote, created and edited communications and marketing content - Prepared reports and presentations for clients - Compiled analytics and metrics
Formation
Sup de Pub
Master 2 (M2), Stratégies digitales, Planning stratégique et Brand Content
2017 - 2018
2 ans
IGC Business School
Master Marketing et Communication Digitale, Communication numérique et média / multimédia
2016 - 2017
2 ans
University of South Brittany
Licence, Informatique
2013 - 2016
4 ans
Licences et certifications
Fondamentaux du Marketing Digital - Digital Active
Délivré le : déc. 2025