Solène Tessier
Head of Product | Design | Digital Marketing
Salaire / Taux journalier
Paris, France
Mobilité : Lille, Strasbourg, ...
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
With 20+ years leading product design at Solocal, Ethifinance & Bouygues Telecom, I transform complex challenges into intuitive, high-impact digital products. What I Bring: → End-to-end product design: discovery, research, prototyping, validation → Design systems & scalable UI frameworks → User research & data-driven UX → Cross-functional leadership → CRO & growth-focused design strategies I don't just design—I shape product vision, mentor teams, and deliver measurable business results.
Expérience de travail
Product Design | Digital Marketing Strategy Consultant
Coopaname
mars 2025 - Présent
1 an 8 mois
Paris et périphérie
• 3-year digital marketing strategy (budget, marketing plan, quotes, KPIs & reporting dashboard, ...) • Social media strategy (organic, Meta Ads, Pinterest Ads) • SEO & UX audits to improve indexing and conversion • Persona-based content marketing strategy • Paid media strategy (Google Ads, Affiliation, Display, etc.)
Head of Product, Design & Communication
EthiFinance
sept. 2022 - juil. 2024
1 an 11 mois
Paris, France
EthiFinance is a financial and non-financial European rating agency where I worked in an international environment: • Rebranding: new visual identity & design system • Website redesign: audit, site architecture, UX-UI design, specifications & project management • Print/trade show communication: POS advertising, brochures, promotional items • Digital marketing: SEO, acquisition & retention email campaigns on Mailjet, social media strategy (LinkedIn +150% followers in 1 year)
Product Design Manager • User Research
PagesJaunes SA
nov. 2016 - mars 2022
5 ans 5 mois
92100 Boulogne-Billancourt, France
• Management of 8 designers working on BtoC apps and website • Mentoring and training of UX/UI designers across Solocal • CRO: lead magnets, A/B testing, user research, analytics • User research: strategy, protocols, interviews, analysis • Built complex features and tool, design systems, workflows, and processes across teams, ...
Head of Product & Design
SoLocal Group
sept. 2007 - déc. 2016
9 ans 4 mois
Paris Area, France
Head of the design & UX department of the Ooreka's websites from the very beginning, I've witnessed the growth of Finemedia from 3 persons (CTO, CEO and me) to 45 collaborators and it's buyout by Solocal Group (PagesJaunes). • Product Management: Short / Mid / Long-term product vision, Multi-product roadmap, prioritization based on business and user impact • Management of 8 designers + 2 front-end developers • Web design for 450+ websites & apps (architecture, user flows, functional design, UX-UI) • Mentoring and training of UX/UI designers across Solocal • CRO: lead magnets, A/B testing, user research, analytics • Branding & communication: logos, brochures, print, web & radio advertising
UX/UI designer • Digital marketing consulting
Edagora S.A.
mars 2007 - déc. 2011
4 ans 10 mois
Paris et périphérie
• Design: logos, visual identities, graphic design, UX/UI • Websites: design & Wordpress development • Digital marketing consulting: SEO, content strategy, emailing • Illustrations
Graphic designer
RHW
avr. 2005 - oct. 2006
1 an 7 mois
Communication agency specialized in Human Resources (recruitment ads, websites, leaflets, ...)
Graphic Designer
ALK Abelló (anciennement Allerbio)
oct. 2002 - déc. 2004
2 ans 3 mois
Paris Area, France
- Logo design for the many brands of Allerbio - Complete makeover of the brand design (except for logo) : catalogues, leaflets, books, corporate stationery, and so on - Prices negociation with the printer
Formation
Pilotis
Situational Management, Management
2018 - 2018
1 mois
Université Vincennes-Saint-Denis (Paris VIII)
DEA, 3D and Multimedia
2002 - 2003
1 an 1 mois
Université Paris 8
Master's degree, Webdesign - Animation - 3D
2000 - 2002
2 ans 1 mois
Ecole Jeanne d'Arc
BTS, Graphic design
1998 - 2000
2 ans 1 mois
Ecole Supérieure Estienne des Arts et des Industries Graphiques
MANAA, Graphic design
1997 - 1998
11 mois
Licences et certifications
Accessibilité numérique
Délivré le : déc. 2025
Stratégie Marketing Digital
Délivré le : déc. 2025
Accessibilité numérique
Délivré le : sept. 2025
Design textile, les fondamentaux
Délivré le : juil. 2025
Publicité sur les médias sociaux
Délivré le : avr. 2025
Design textile, création de motifs textiles, techniques traditionnelles et numériques
Délivré le : févr. 2025
Contentsquare Expert certifié
Délivré le : mai 2022
Scrum Product Owner Accredited Certification
Délivré le : déc. 2020
Certification Tests Utilisateurs à Distance
Délivré le : mai 2020