Somto Asoegwu

Senior Marketing Executive | Growth & Content

Salary / Daily rate

Lagos, Nigeria

Freelance, open to permanent contract

Skills

Content Strategy

Languages

English

About me

Intro

AI-driven marketing expert with 7+ years specializing in viral campaigns and brand storytelling. Achieved 22% ROI on influencer partnerships and created trending campaigns for top-tier artists like Wizkid. I help brands dominate their niche through strategic content, paid ads, and data-driven growth strategies that convert.

Links

Work experience

Digital Marketing Executive

Engage Music LLC

Aug 2023 - Present

3 years 3 months

Lagos, Nigeria

I craft compelling brand stories, spark viral narratives, and execute high-impact influencer campaigns, paid ads, and billboard placements—ensuring every client stays unforgettable and top of mind.

Senior Marketing Executive

MAD Solutions LLC

May 2023 - Present

3 years 6 months

Hybrid

I conduct all brand storytelling and narrative seedling, influencer campaigns, Paid Ads, billboard placements for every client of the company to create Top Of Mind Awareness

Marketing Executive

Elvira Jude

Jun 2022 - Mar 2025

2 years 10 months

Lagos, Nigeria

Marketing Strategist & Tour Manager

Vertigo Africa

Jul 2021 - Dec 2022

1 year 6 months

Lagos, Nigeria

● Actively contributed to the brand community by creating and managing other marketing initiatives such as the University tour for grassroots reach. ● Developed compelling social content to increase engagement across its niche audience and convert viewers to users.

Head Of Digital Marketing

List Entertainment

Mar 2020 - Jan 2022

1 year 11 months

Lagos, Nigeria

● Created strategic marketing campaigns and rollout calendar for the music artists under the management inclusive of Wizkid, Dj Spinall, Omawumi, and Masterkraft to mention a few. ● Implemented a paid acquisition strategy on Instagram by partnering with influencers in the space leading to a return on investment of 22% for every dollar spent. ● Scheduled, created, and distributed written content, video, and images that increased brand awareness with 35+ posts across platforms each

Social Media Team Lead

Times Multimedia

Aug 2018 - Mar 2019

8 months

Lagos, Nigeria

Created engaging content within our niche audience. ● Actively monitored social platforms to track audience engagement and improve upon SEO-friendly content. ● Developed Creative marketing campaigns for the affiliate brands including Miss Nigeria

Marketing Strategist & Social Media Manager

Connecting LagosFreelance

Jan 2018 - Jan 2019

1 year 1 month

Lagos, Nigeria

● Created all marketing campaigns for the #Ambode1MoreTime movement on social media under the connecting Lagos brand, Pushed the #Ambode1MoreTime campaign on Twitter to go No 1. Used several tools to generate leads and further engage and grow the follower base on social media ● Created content and managed multiple pages of the brand alongside its sister brands which include Ambode1MoreTime and Drycleanlagos across all social platforms ● Designed and executed global social media strategy across all platforms

PR Strategist

Culturati Summit

Aug 2017 - Dec 2017

5 months

Lagos, Nigeria

● Created viral campaigns that generated an organic lead of about 5,000 entries ● Managed and built the social media pages and followers ● Work closely with the videography team to create content and amplify them ● Promoted the event and brand, made twitter trends in the top 5


Education

Regenesys Corporate Education India

Diploma of Education

Universal Music Group Nigeria

Diploma of Education

Oduduwa university

Bachelor's degree

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