
Somto Asoegwu
Senior Marketing Executive | Growth & Content
Salary / Daily rate
Lagos, Nigeria
Freelance, open to permanent contract
Skills
Languages
About me
Intro
AI-driven marketing expert with 7+ years specializing in viral campaigns and brand storytelling. Achieved 22% ROI on influencer partnerships and created trending campaigns for top-tier artists like Wizkid. I help brands dominate their niche through strategic content, paid ads, and data-driven growth strategies that convert.
Work experience
Digital Marketing Executive
Engage Music LLC
Aug 2023 - Present
3 years 3 months
Lagos, Nigeria
I craft compelling brand stories, spark viral narratives, and execute high-impact influencer campaigns, paid ads, and billboard placements—ensuring every client stays unforgettable and top of mind.
Senior Marketing Executive
MAD Solutions LLC
May 2023 - Present
3 years 6 months
Hybrid
I conduct all brand storytelling and narrative seedling, influencer campaigns, Paid Ads, billboard placements for every client of the company to create Top Of Mind Awareness
Marketing Executive
Elvira Jude
Jun 2022 - Mar 2025
2 years 10 months
Lagos, Nigeria
Marketing Strategist & Tour Manager
Vertigo Africa
Jul 2021 - Dec 2022
1 year 6 months
Lagos, Nigeria
● Actively contributed to the brand community by creating and managing other marketing initiatives such as the University tour for grassroots reach. ● Developed compelling social content to increase engagement across its niche audience and convert viewers to users.
Head Of Digital Marketing
List Entertainment
Mar 2020 - Jan 2022
1 year 11 months
Lagos, Nigeria
● Created strategic marketing campaigns and rollout calendar for the music artists under the management inclusive of Wizkid, Dj Spinall, Omawumi, and Masterkraft to mention a few. ● Implemented a paid acquisition strategy on Instagram by partnering with influencers in the space leading to a return on investment of 22% for every dollar spent. ● Scheduled, created, and distributed written content, video, and images that increased brand awareness with 35+ posts across platforms each
Social Media Team Lead
Times Multimedia
Aug 2018 - Mar 2019
8 months
Lagos, Nigeria
Created engaging content within our niche audience. ● Actively monitored social platforms to track audience engagement and improve upon SEO-friendly content. ● Developed Creative marketing campaigns for the affiliate brands including Miss Nigeria
Marketing Strategist & Social Media Manager
Connecting LagosFreelance
Jan 2018 - Jan 2019
1 year 1 month
Lagos, Nigeria
● Created all marketing campaigns for the #Ambode1MoreTime movement on social media under the connecting Lagos brand, Pushed the #Ambode1MoreTime campaign on Twitter to go No 1. Used several tools to generate leads and further engage and grow the follower base on social media ● Created content and managed multiple pages of the brand alongside its sister brands which include Ambode1MoreTime and Drycleanlagos across all social platforms ● Designed and executed global social media strategy across all platforms
PR Strategist
Culturati Summit
Aug 2017 - Dec 2017
5 months
Lagos, Nigeria
● Created viral campaigns that generated an organic lead of about 5,000 entries ● Managed and built the social media pages and followers ● Work closely with the videography team to create content and amplify them ● Promoted the event and brand, made twitter trends in the top 5
Education
Regenesys Corporate Education India
Diploma of Education
Universal Music Group Nigeria
Diploma of Education
Oduduwa university
Bachelor's degree