Sonia Clouet

I believe that marketing is a powerful tool box that serves more than your growth. Marketing is what helps you understand your customers, establish as an authoritative figure in your field by publishing relevant content and create your brand identity. When your marketing grounds are strong, growth comes naturally. Here are what we'll do to build your strong grounds: Elaborating your data-driven and actionable strategy, reviewing your user journey with user psychology methods, planning your testing and CRO roadmap, structuring easy-to-manage, scalable and cost-efficient ads accounts (Google Ads, Paid Social), applying automation wherever it makes sense, identifying key cross-department projects, and more. I'm looking forward to know more about your project!

Linus Digital Finance AG is an innovative investment company that offers high net worth individuals, family offices and institutional investors access to handpicked off-market real estate investments. LINUS acts as an investor and secures projects in which registered investors can invest via the online platform www.linus-finance.com. My responsibilities: - Performance Marketing Lead, DE & UK markets - SEA (GA, Bing), LinkedIn, Facebook, Instagram, GDN - Budget Forecasting, PM Strategy, Go-to-Market launch of a new Product, new Market launch (UK) - Recruiting and managing 3 FTE (2 PM Managers and a Data Analyst) + 2 freelancers - Projects management & strategy: User Journey Messaging, QA process to ensure flawless and legally approved ads production in 2 languages (7 stakeholders), Test & learn Roadmap (AB testing, CRO) Key achievements: - Responsible for over 2 Mio€ yearly budget - Nominated for a Success story case by LinkedIn (yet unpublished) - After only 6 months, we multiplied MQLs by 2.5x & SQLs by 3.5x, with +38% spend and for a 68% lower CPQL

Tillhub is a B2B SaaS startup created in 2015 in Berlin (60+ employees in 2020) which develops and sells an innovative Cash Register Software specialized in Retailers & Service providers. My responsibilities: - SMB lead generation campaigns through Google Ads, Bing Ads, GDN, Gmail, Facebook, Instagram and LinkedIn - Conducting Conversion Rate Optimization (CRO) testing on the website with special focus on lead forms (Hubspot) - Full tracking setup, Data visualization solutions and reporting (GTM, Data Studio, Google sheets) - Budget Forecasting Key Achievements: - Doubled the submission rate on the website's lead forms in 4 months using CRO methods, with no spend at all - Generated +250% lead volume for a 30% lower CPL after only 3 months - Used a combination of scripts and automation features in GA to have a greater control and overview

GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker and Xaxis. My responsibilities: - Implementing the ads' tracking for GroupM’s clients - Technical support coordinating Campaign Managers, Designers and Publishers for ads specs - Generating Google Analytics reports

Henkel operates worldwide with leading innovations, brands and technologies B2B and B2C in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care. Founded in 1876, Henkel looks back on more than 140 years of success. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf, Germany, employs more than 52,000 people globally and counts among the most internationally aligned German-based companies in the global marketplace. My responsibilities: - 6 months Internship in B2B Adhesive Technologies, in charge of Fairs organization (as exhibitor), results analysis and presentation; Digital Marketing Manager support.

The Centre Pompidou institution is a museum in a boasting iconic architecture designed by Renzo Piano and Richard Rogers inaugurated in 1977. In a single building, it houses one of the world's top museums, containing Europe's leading collection of modern and contemporary art, as well as cinemas, theatres, educational activity areas and a research library for 20th and 21st century art. My responsibilities: - 6 months internship in charge of public & private Events management Key achievements: - Partnership negotiation and co-organizer of a Vernissage (Private view of the new Exhibition for Patrons and Partners, 300+ guests)

CEI Technologies is a startup selling Machinery pieces to industrial businesses (B2B) and solar panels & thermodynamic heaters to private consumers (B2C) My responsibilities: 6 months Internship, in charge of: - B2B prospecting (Fairs, as visitor and exhibitor) for the Machinery pieces business - B2C prospecting for Solar Panels and Thermodynamic heaters

- Events organization, communication - Prospection B2B for partnerships and goodies - Sport weekly trainings coordination

Cap'tain Stan was a student project for a touristic guide of the french city Nancy - Content mock-up for the website and creation of the prospects database - Market study