sonia hamnane

Transforming to deliver digital experiences better and faster. Roles: - Transition management: Chief Digital Officer, Chief Product Officer, Director/Head of Product - Supporting managers & teams: Digital strategy expert consultant, Digital transformation consultant, Team coaching - agile and design thinking CRAFT AN INTEGRATED STRATEGY AND REMODELLED GOVERNANCE - Apply all aspects of digital culture to craft an integrated strategy and adjust your governance: - Adopt a user-centric mindset and approach to enhance your customer and employee experience - Apply agility principles for fast delivery for tech and business stakeholders (Lean UX, Lean startup) - Develop data-driven culture and habits at every level and use the power of algorithms to automate processes and develop services BUILD A CULTURE FOR A NEW ERA - Create the necessary engagement and eagerness to change within your teams, and act with the proper sense of urgency - Clarifying a complex environment and its impact on your business and organisation: - Training and inspiring keynotes will let your people make effective decisions and help the audience think and act differently. CREATE GENUINE DIGITAL EXPERIENCES - Getting to the core of your customers/users' emotions and needs will help you genuinely design your product and experiences. - Test ideas iteratively with humility and learn from your users to get the best market fit for your product and services. - Adopt an agile mindset, principles and rituals to ensure teams deliver in time with the right quality. - Monitor and measure your progress toward success

As a Visiting Lecturer at ESSEC Business School, I specialize in delivering dynamic lectures on Agility for Tech and Agility for Business. I empower future leaders by exploring agile methodologies' transformative power within tech-driven environments and business contexts. Through interactive sessions, I facilitate a deep understanding of agile principles, fostering a mindset geared towards innovation, adaptability, and continuous improvement.

I led a key product initiative that significantly boosted conversion rates, contributing substantially to the company's top-line growth. As the head of a large and dynamic team, I was dedicated to fostering innovation and collaboration, driving success through effective team management and strategic leadership. Through OKRs, I enhanced operational excellence, directly affecting financial outcomes. Strategic backlog prioritization was instrumental to our financial success. Conversion Rate Optimization (Booking Funnel) Directed a critical product contributing to a global annual revenue of $2 billion, achieving substantial enhancements in financial outcomes. Cultural Leadership in a Team of 60 Fostered a culture of innovation and cross-functional collaboration, dedicated to skill development and sustainable change. Operational Excellence with OKRs Established and meticulously followed precise objectives, leveraging continuous data analysis and providing relentless team support. Strategic Backlog Prioritization Conducted thorough analysis and prioritization of project backlogs to ensure alignment with the strategic goals of the company, directly impacting the $2 billion revenue mark.

As the Global Innovation Product Lead within Givaudan's Digital Factory, I led flagship innovation initiatives for the Taste and Wellbeing division : Customer Foresight and Carto Flavour. Key Accomplishments: Crafted and executed a comprehensive product vision and roadmap, steering the project from inception to delivery. Recruited and led a diverse team of 15 professionals, including product experts, data scientists, and UX/UI designers, driving the development from concept to global deployment. Managed cross-functional teams and oversaw a budget of €2-3 million, ensuring smooth and effective product development cycles. Strategically defined Data Science and AI use cases that aligned with business needs and overarching company strategies. Championed digital transformation efforts, facilitating cultural and mindset shifts within daily operations to enhance innovation and efficiency. Instilled best practices for innovation, incorporating design approach, agile methodologies, and lean startup principles. Orchestrated scaling efforts by collaborating with Business and IT stakeholders, focusing on planning, adoption, training, and assessing enterprise architecture impact.

Teaching and Mentoring for the User Experience Certification: - Lecture and workshop on Data analysis for User Experience - Final thesis mentoring and assessment

Design thinking / Prioritization and Implementation

Located in the headquarters Managed 15 people team (product owners, designers, CTO, developers) working on digital products and projects (online and offline)– worldwide scope (10 countries) Managed digital and experience roadmap and vision : Products and services, user experience methodologies and culture Implemented digital transformation : agility (scrum rituals), visual management, and design thinking

Design Thinking Coach for managers teams for agile transformation (safe/NPS) - Project for Inspearit Topics covered: entertainment experience, voice bot, after-sales experience Solutions: design thinking, value-focused thinking, system thinking, Design Sprint Teams: 5-20 managers coached per team (for Inspearit) Implementation of innovative solutions such as ideation techniques, value-based prioritization, systems approach, and Design Fiction. Team coaching on user-centered methodologies considering implementation challenges and business stakes.

Located in the headquarters Organisation and culture transformation: - Organised product team collaboration and rituals (UX, development, marketing) - Organised appropriate communication and agility rituals internally and with providers Product Management: - Defined product vision and strategy from MVP to deployment (agile) - Design thinking and agile approach: User needs, prototype and test, product definition and roadmap

Defined the e-commerce product roadmap for mobile and connected machines aligned with global strategy (80 markets, 25 languages) Managed 2 UX Project managers and followed all ongoing projects Improved data-driven approach in the team: Analysed eCommerce performance with KPIs for each part of the journey using analytics Improved customer centric approach in the team: user testing and observation, measured the efficiency of product development Supported Nespresso sales channels (Boutique, Trade, Communication) in their digital projects Supported global redesign of digital product project