sophie arnuti

Marketing Specialist | Graphic Design

Salaire / Taux journalier

26000 Valence, France

Freelance

À distance uniquement

Expertises

Graphic Design

Langues

Français (Maternelle)Anglais

À propos

Introduction

Digital Marketing & Graphic Design specialist with 5+ years driving measurable growth for brands. Achieved 77.8% annual social media growth and 35% interaction increases through strategic campaigns. Expert in creating compelling visuals, websites, and comprehensive marketing strategies that boost brand visibility and engagement.

Liens

Expérience de travail

Marketing sur les réseaux sociaux

HEADFreelance

oct. 2020 - Présent

6 ans 1 mois

- Managed and animated social media platforms to enhance brand visibility and boost community engagement. The average annual growth rate of subscribers is approximately 77.8% per year over 4 years. -Creation of more than 100 visuals (posters, visuals for social networks, presentations) to promote various events. - Design and implementation of the Instagram digital strategy in line with key moments of the year (events, commercial highlights). - Participation in more than 10 major sporting events (tournaments, competitions, local matches) with the aim of increasing brand visibility, generating a +35% increase in interactions on social networks - Produced videos to showcase new products and highlight key events. - Created a dedicated website for the launch of the largest amateur tennis tournament, the Head Tennis Open, featuring over 150 tournaments organized across France, culminating in a major final phase.

Auto-entrepreneur

La COM' autrementFreelance

nov. 2019 - Présent

7 ans

69340 Francheville, France

-Creation of more than 20 professional logos and 10 complete graphic charters, helping to strengthen the uniformity of the brand image on print and digital media. -Created communication materials tailored to various platforms and target audiences. -Designed and structured over 10 websites, with a strong focus on optimal user experience and full alignment with brand identity. -Managed social media platforms by planning content, publishing posts, and engaging with the community.

Tennis coach

Voyager Tennis Academy

déc. 2023 - mai 2025

1 an 6 mois

Bondi Nouvelle-Galles du Sud 2026, Australie

- Development junior and adult coaching program - Development performance coaching program - Monitoring of players in tournaments, match analysis - Organization of kids camps

Tennis Coach

Kambala

avr. 2022 - déc. 2023

1 an 9 mois

Sydney Nouvelle-Galles du Sud, Australie

Performing tennis coaching duties • Training and instructing students • Analysis of student performance and instruction to improve abilities • Monitoring match performance with a view to suggesting improvements match • Squad training, m a t c h play, inter age g r o u p / t e a m competitions • Supervision of practice and advising on drills

CRM & MARKETING ASSISTANT

Unibet

juil. 2021 - mars 2022

9 mois

- Drafted the Daily Summary reporting key figures, sporting events, and upcoming marketing actions. - Coordinated promotional offers with Customer Service. -Updated activity schedules. -Managed brand tone and CRM campaigns (newsletters, promotions, push notifications). -Coordinated and produced video shows with ambassadors (Pierre Ménès, George Eddy, etc.). -Assisted in social media animation in collaboration with the Community Manager. -Monitored promotional credits. -Reported and analyzed promotional activities. -Conducted benchmarking of offers and products. -Validated customer requests for document dispatch.

Couleur Caramel Officiel

sept. 2017 - oct. 2020

3 ans 2 mois

26300 Bourg-de-Péage, France

Assistante Marketing Digital

sept. 2018 - oct. 2020

2 ans 2 mois

26300 Bourg-de-Péage, France

- Produced and edited over 20 video tutorials to enhance product understanding and improve customer experiece. - Handled over 100 customer inquiries per month in support of the customer service team, maintaining a satisfaction rate above 95%. - Developed and implemented a 12 month digital marketing strategy across the group's three existing brands. - Organized and executed an influencer event at the brand's official store, gathering over 100 beauty influencers to promote new product launches, boost social media exposure, enhance brand image and drive website traffic. - Regularly updated the brand's digital platforms (showcase website, blog, client portal), contributing to a reduced bounce rate and improved user navigation. - Coordinated 10 press and influencer partnership campaings, resulting in a +40% increase in brand mentions on social media - Wrote and designed a bi-weekly newsletter for B2C clients, aimed at boosting customer engagement and promoting new product launches.

Assistante Communication Marketing

sept. 2017 - oct. 2019

2 ans 2 mois

26300 Bourg-de-Péage, France

- Developed an annual marketing plan structured around key brand milestones, incorporating product campaigns, digital strategy, partnership and events. - Wrote 4 releases per year to support the launch of new annual collection, distributed to 50+ press and media contact. - Conducted 3 market studies annually, contributing to the launch of 5 new products and tracking 10 key marketing KPls. - Established a projected budget of €50,000 per collection, optimized to maximize return on investement - Designed and implemented a 360° marketing strategy, increasing the brand's online visibility by 35% - Developed and wrote over 30 creative content ideas per year aligned with communication campaings - Supported SEO strategy, resulting in a 25% increase in organic website traffic - Handled an average of 60 inbound customer service requests per month, achieving a 95% satisfaction rate. - Temporarily replaced a sales representative during a collection launch: carried out 40 outsearch actions to potential providers, achieved a 90% renewal rate among existing partners, secured 8 new B2B clients following the prospecting campaign.

Chargée de communication

Comité de Tennis de L’Isère

août 2016 - oct. 2017

1 an 3 mois

Région de Grenoble, France

- Developed and executed a comprehensive social media plan strenghten online presence. - Conducted 15 athlete interviews and authored corresponding articles published in Tennis Regional magazine, contributing to a 25% in readership. - Designed the monthly local tennis magazine, reaching an audience of 3000 readers. - Created over 30 graphics assets to support annual sports campaings and events. - Successfully organized and coordinated more than 10 sports events, attracting an average of 200 participants per event. - Managed press relations, securing media coverage for 100% of announced events. - Propected and secured partnership with 8 sponsors, increasing the event budget.

Chargée de communication

Salle de réception la Bastide Malaugo

févr. 2015 - mars 2015

2 mois

Velleron, France

Chargée de communication - Organisation d'événements - Création de supports de communication - Gestion et animations des réseaux sociaux - Mise à jour du site internet - Prospections


Formation

Campus Eductive Grenoble

Master 2 (M2)

2017 - 2019

3 ans

IFC Groupe d'enseignement supérieur

BTS

2014 - 2016

3 ans

Université Grenoble Alpes

IUT Tehniques de commercialisation

2013 - 2014

2 ans

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